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Adam Stewart engagement report

@AdamStewart - 323K followers on X

Measured over 8 original posts from a 30-day window, last computed on September 4, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 323K followers
Per impression
1.68%
1.7K views on a typical post
Reach
0.52%
of its followers see a post
Typical post
28
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.3/day
active 27% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 28 interactions against 323K followers, an engagement rate of 0.009%. Measured over 8 original posts, its engagement rate beats 24% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 1.68% of those impressions turn into an interaction. That is about 0.517% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 287 interactions, about 10x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on September 4, 2026. Recurring tag: #onelove.

Compared with accounts its own size

Adam Stewart's engagement rate beats 24% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Adam Stewart sits above the 10th percentile of the 66,258 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 258 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 20, 202610x their median

    I recently went to London and on the flight back, I met a guest with over 350 nights with us. What was meant to be a quick encounter turned into an hour chatting about Sandals, life, and hobbies. He knew our company better than most, the people, the stories, everything. The connection people have to this brand, the way they care, the way they keep coming back…That’s not something you can replicate. That’s the magic of Sandals. BTW - have you seen the Sandals Taxis in London recently??? Loved spotting them around town.

    2591610211K viewsView on X
  • Apr 16, 202610x their median

    This is your home away from home. 🌴 Here’s a quick room tour of my stay at the all-new Crystal Sky Villa in Treasure Beach Village. Three floors, oceanfront views, rooftop sunsets, and yes… the butler’s got the BBQ covered. https://t.co/cXPSKa3X3p

    22738101233K viewsView on X
  • Jul 17, 20268.9x their median

    Jamaica being named the most peaceful destination in the Caribbean fills me with tremendous pride. 🇯🇲 It reflects the Jamaica I’ve known my whole life. Beyond the breathtaking natural beauty, it’s the people who make this island extraordinary. Their warmth. Their generosity. Their spirit. It’s what makes travelers leave with a genuine connection and desire to return again and again.

    200341055.7K viewsView on X
  • Jun 19, 20268.9x their median

    Happy heavenly birthday to my favorite adventure partner. We feel your spirit everywhere! Jilly, you are always in our hearts. #ForeverJilly♾️ https://t.co/4TJHBpSbL7

    222131125.4K viewsView on X
  • Mar 27, 20268.8x their median

    That’s a wrap 🎬 What an incredible two days hosting @JennaSheinelle 's trip in beautiful Sandals Dunn’s River. It was a tremendous success, not only for the team but also for our home. 🇯🇲 Millions of viewers got to the see the best of Jamaica, from Dunn’s River Falls to Miss T’s, all while immersing them in our island's rhythm, flavor and creativity. Back on resort, we hosted Jamaica’s most iconic talents, including Sheryl Lee Ralph, Shaggy, Sean Paul, Chef Andre Fowles, The Rousseau Sisters, and Mina Robertson. I loved how they each brought our culture to life. Our guests were even part of the live audience, adding to their already special stay. This is a big moment and I applaud the NBC, @VisitJamaicaNow, @SandalsResorts, and @IslandRoutes team for working together to make it happen. Watching people fall in love with our home is always special, and we were proud to share that moment with the world.

    19839547.5K viewsView on X
  • Apr 3, 20268.4x their median

    This is one of Jamaica’s most stunning places showcasing the overwhelming natural beauty of this island. 🇯🇲  The sound of the water, the crisp air, the greenery…it’s where I go to slow down and take it all in. @IslandRoutes https://t.co/2JA0xqV956

    18840528.7K viewsView on X
  • Mar 31, 20267.2x their median

    Here’s what you didn’t see on TV with @JennaSheinelle 👀 Dancing, laughs, and the kind of energy only Jamaica can bring. 🇯🇲 @SandalsResorts @JennaBushHager @SheinelleJones @DiRealShaggy @duttypaul @kimikoversatile https://t.co/WdnZG3PMbM

    16432325.6K viewsView on X
  • Aug 6, 20265.9x their median

    Happy Independence Day to this beautiful country. 🇯🇲🇯🇲🇯🇲 #OneLove https://t.co/bVd64t3xwm

    14318212.9K viewsView on X
  • May 12, 20264.7x their median

    I’m not always in New York City, but when I am, it’s all hustle. #MadeOfCaribbean 💪🏼 https://t.co/2oy0aoUqDc

    11314414.1K viewsView on X
  • Jun 21, 20264.6x their median

    My dad taught me a lot about life, but it wasn’t until I became a father myself that some of those lessons really started to sink in. He spent a lifetime chasing big dreams, but somehow never lost sight of the people he was doing it for. The older I get, the more I appreciate that. Showing up for my kids, celebrating their wins, and being present for the little things has become one of the greatest joys of my life. #HappyFathersDay

    1158702.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#onelove

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 28 interactions against 323K followers, an engagement rate of 0.009%. Measured over 8 original posts, its engagement rate beats 24% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 1.68% of those impressions turn into an interaction. That is about 0.517% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 287 interactions, about 10x its own typical post.

What is Adam Stewart's engagement rate on X?
Adam Stewart (@AdamStewart) has an engagement rate of 0.009%, based on the median interactions across 8 original posts from the last 30 days against 322,507 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Adam Stewart sits above the 10th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AdamStewart have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AdamStewart post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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