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Adam Sandler engagement report

@AdamSandler - 3.0M followers on X

Measured over 23 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.043%
of 3.0M followers
Per impression
0.972%
134K views on a typical post
Reach
4.40%
of its followers see a post
Typical post
1.3K
interactions (median)
Saved
0.063%
84 bookmarks on a typical post
Posting rate
1.17/day
active 50% of days
Peak time
18:00 UTC
Tuesday

A typical post picks up 1.3K interactions against 3.0M followers, an engagement rate of 0.043%. Measured over 23 original posts, its engagement rate beats 71% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 134K times each, and 0.972% of those impressions turn into an interaction. That is about 4.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 196K interactions, about 151x its own typical post.

Measured over 23 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #fallontonight.

Compared with accounts its own size

Adam Sandler's engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.043%, Adam Sandler sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 2026151x their median

    We missed you! https://t.co/HlbjZp0C6R

    179K13K1.6K2.7K6.7M viewsView on X
  • Jul 4, 202657x their median

    Happy 250th America!!!!! 🇺🇸 https://t.co/fEy7todMtU

    70K3.1K1.1K1653.7M viewsView on X
  • Aug 4, 202623x their median

    Sunny Sandler makes her late night debut to talk her new film Don’t Say Good Luck tonight! #FallonTonight https://t.co/2SgnEFI9B4

    29K3613351964.5M viewsView on X
  • Jun 23, 202618x their median

    Happy 23rd anniversary to my sweetheart. Love you forever. https://t.co/5KAGhSo7Zr

    23K67937960556K viewsView on X
  • Jul 23, 202611x their median

    Love you all https://t.co/27PdihkXjs

    14K3281252152.5M viewsView on X
  • May 10, 20267.8x their median

    Happy Mother’s Day to all the great moms out there. My mom. My mother in law. My sisters, sister in laws, niece, and aunts. To my wife. Thanks for being the funniest, sweetest, smartest, and most loyal lady I know. And thanks for teaching our kids to want to be the same. Love you always and enjoy your day, sweetheart!

    9.6K3191494449K viewsView on X
  • Jul 29, 20262.7x their median

    https://t.co/ql5VSIXV5s

    3.3K1081009263K viewsView on X
  • Aug 10, 20262.5x their median

    Loving it https://t.co/WqdMyTkwfh

    3.1K97524170K viewsView on X
  • Aug 11, 20262.1x their median

    The Sandler family at the premiere of DON'T SAY GOOD LUCK! Out this Friday https://t.co/U8XYE4xkds

    2.5K1345726953K viewsView on X
  • Aug 8, 20262.0x their median

    What's the hardest thing for Melanie Lynskey to say in an American accent? https://t.co/MasegFdNr2

    2.4K10052521.1M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fallontonight

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.3K interactions against 3.0M followers, an engagement rate of 0.043%. Measured over 23 original posts, its engagement rate beats 71% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 134K times each, and 0.972% of those impressions turn into an interaction. That is about 4.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 196K interactions, about 151x its own typical post.

What is Adam Sandler's engagement rate on X?
Adam Sandler (@AdamSandler) has an engagement rate of 0.043%, based on the median interactions across 23 original posts from the last 30 days against 3,040,712 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.043%, Adam Sandler sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AdamSandler have real engagement?
Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AdamSandler post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.17 posts per day across the measured window.

Keep going

Adam Sandler (@AdamSandler) Engagement Rate - 0.043% | PlayerSells