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Adam engagement report

@AdamJoseph - 49K followers on X

Measured over 37 original posts from a 30-day window, last computed on October 20, 2026.

Engagement

Top quarter for its size
Per follower
1.61%
of 49K followers
Per impression
3.91%
20K views on a typical post
Reach
41.2%
of its followers see a post
Typical post
795
interactions (median)
Saved
0.044%
9 bookmarks on a typical post
Posting rate
2.27/day
active 20% of days
Peak time
14:00 UTC
Sunday

A typical post picks up 795 interactions against 49K followers, an engagement rate of 1.61%. Measured over 37 original posts, its engagement rate beats 83% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 20K times each, and 3.91% of those impressions turn into an interaction. That is about 41.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 37 posts sampled, 38% carry an image or video and 16% link out. The account's strongest tracked post pulled 40K interactions, about 51x its own typical post. Recurring topics include #ad, #sponsored, #lufc.

Measured over 37 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #ad, #sponsored, #lufc.

Compared with accounts its own size

Adam's engagement rate beats 83% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 4 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.61%, Adam sits above the 75th percentile of the 205,152 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video38% of posts+111%+108% to +115%34K
Outbound link16% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 38% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 262 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 9, 202651x their median

    I was 15 yrs old when I saw the Logan Paul Suicide Forest (2018) Video on Youtube. It was scaring. The video was largely wiped from the internet, but not lost… Given his new position, he deserves public accountability In the interest of transparency, here is my archive of it https://t.co/yDQEVtpQsR

    38K1.7K380531.6M viewsView on X
  • Oct 17, 202626x their median

    BREAKING: Enzo Maresca has become the first manager in Premier League history to win his first seven matches in charge of a club. ✅✅✅✅✅✅✅ https://t.co/CGB9IpaOEZ

    18K2.2K190247309K viewsView on X
  • Oct 16, 202612x their median

    just seen this. declan rice is a proper weirdo for liking rio's reply to saeed https://t.co/CWn5uG4z5Y

    8.7K3571903371.4M viewsView on X
  • Oct 20, 20264.4x their median

    City fans barely anywhere to be seen. Keep in mind this is during the game, not beforehand. Record revenues & sellout crowds they'll tell you though. At least this is a preview of what life will be like in non-league when everything is said & done. Sham. https://t.co/98Nc9fJ3Jl

    2.9K36818450136K viewsView on X
  • Oct 19, 20263.4x their median

    🚨 EXCL: I understand that if Etihad pursues the rumoured legal action against the Premier League, it will consider this abuse of process for an improper collateral purpose and pursue legal and disciplinary action accordingly.

    2.5K1558213422K viewsView on X
  • Oct 20, 20262.3x their median

    Audit regulator takes control of inquiry into Man City accounts https://t.co/IBGSIdgUix

    1.4K2875477386K viewsView on X
  • Oct 20, 20262.0x their median

    I personally would welcome more damning interviews like Lisandro Martinez or Erik ten Hag. Anything that puts more spotlight on those at Manchester United who are to blame for the ongoing state of the club & it's failures is a good, necessary thing.

    1.4K19414213K viewsView on X
  • Oct 18, 20262.0x their median

    Leny Yoro vs Leeds https://t.co/3L5yDLpMXr

    1.3K1671060165K viewsView on X
  • Oct 17, 20262.0x their median

    The Premier League itself is a sham with City in it. We shouldn’t pretend anything is normal, it is a disgrace. Days like today remain a stark reminder that all of this is hollow & meaningless, with the league in a state of flux until they’re removed from it.

    1.3K17396720K viewsView on X
  • Oct 18, 20261.5x their median

    Another game where Michael Carrick has waited 70+ minutes to make changes. Even more baffling after the how poor Manchester United have been since half time.

    1.0K14653722K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ad#sponsored#lufc#mufc#ricefiles

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 795 interactions against 49K followers, an engagement rate of 1.61%. Measured over 37 original posts, its engagement rate beats 83% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 20K times each, and 3.91% of those impressions turn into an interaction. That is about 41.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 37 posts sampled, 38% carry an image or video and 16% link out. The account's strongest tracked post pulled 40K interactions, about 51x its own typical post. Recurring topics include #ad, #sponsored, #lufc.

What is Adam's engagement rate on X?
Adam (@AdamJoseph) has an engagement rate of 1.61%, based on the median interactions across 37 original posts from the last 30 days against 49,393 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.61%, Adam sits above the 75th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AdamJoseph have real engagement?
Its engagement rate beats 83% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AdamJoseph post?
Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 2.27 posts per day across the measured window.

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