About Music engagement report
@AboutMusicYT - 517K followers on X
Measured over 54 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 5.5K interactions against 517K followers, an engagement rate of 1.06%. Measured over 54 original posts, its engagement rate beats 96% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 81K times each, and 6.73% of those impressions turn into an interaction. That is about 15.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 26K interactions, about 4.7x its own typical post.
Measured over 54 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
About Music's engagement rate beats 96% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 95% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.06%, About Music sits above the 75th percentile of the 37,856 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 23, 20264.7x their median
ENHYPEN will score their first ever #1 album on the Billboard 200 (via @noramusicinc) https://t.co/94vdKVY81q
- Jun 8, 20234.2x their median
Post a song that changed your life.
- Aug 24, 20264.2x their median
Biggest debuts by kpop artists on Global Spotify in 2026: https://t.co/PXvXvbVeuI
- Aug 24, 20263.3x their median
Lisa announces a new EP, Press Play, Out October 23rd. It will include 6 songs. https://t.co/ZFXOrsdiEr
- Aug 24, 20263.2x their median
Yi Hani of TUIDE becomes the first South Korean-British kpop idol to debut under HYBE. https://t.co/Wx4tCP8iFe
- Aug 24, 20263.0x their median
Lisa announces her single, SaWaDiKa, out September 3rd. https://t.co/5qtyZ1KdPv
- Aug 26, 20262.4x their median
ENHYPEN's Sunoo includes Less Than a Lover by Jennie in his songs recommendations. https://t.co/EeZy8pgPjt
- Aug 24, 20262.3x their median
BLACKPINK's Lisa upcoming projects: 💿 SaWaDiKa (Single) 📀 Press Play (EP) 📺 Documentary 📺 Tygo (Netflix) 🎥 Notting Hill–inspired romantic comedy (Netflix) 💃 Las Vegas residency 💋 Bratz Collaboration https://t.co/sKT16O1hiK
- Aug 26, 20262.1x their median
Today is National Dog Day. https://t.co/mJcDi5pQPz
- Aug 26, 20262.0x their median
Taehyung is elegant in new photos for TIRTIR. https://t.co/oCwq9CpdC2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5.5K interactions against 517K followers, an engagement rate of 1.06%. Measured over 54 original posts, its engagement rate beats 96% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 81K times each, and 6.73% of those impressions turn into an interaction. That is about 15.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 26K interactions, about 4.7x its own typical post.
- What is About Music's engagement rate on X?
- About Music (@AboutMusicYT) has an engagement rate of 1.06%, based on the median interactions across 54 original posts from the last 30 days against 517,191 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.06%, About Music sits above the 75th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AboutMusicYT have real engagement?
- Its engagement rate beats 96% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AboutMusicYT post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 1.83 posts per day across the measured window.