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AUF engagement report

@AUFOficial - 470K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.002%
of 470K followers
Per impression
0.407%
2.1K views on a typical post
Reach
0.44%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 20% of days
Peak time
13:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 8 interactions against 470K followers, an engagement rate of 0.002%. Posts are seen about 2.1K times each, and 0.407% of those impressions turn into an interaction. That is about 0.444% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 3.7K interactions, about 466x its own typical post. Recurring topics include #juegaunpaís, #ellasjuegan, #fábricadetalentos. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #juegaunpaís, #ellasjuegan, #fábricadetalentos.

Where this sits in the catalog

At 0.002%, AUF sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 286 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 2026466x their median

    Lamentamos con profundo dolor el fallecimiento de Ruben Rada, ícono de la música, la cultura y la sociedad uruguaya. Nuestras condolencias a sus familiares, amigos y allegados. QEPD https://t.co/OWMJAKaZow

    3.5K20017837K viewsView on X
  • Aug 23, 202623x their median

    Lamentamos con profunda tristeza el fallecimiento del ex futbolista y DT Alejandro Larrea. Nuestras condolencias a sus familiares, compañeros y amigos. QEPD https://t.co/Il727oSTXi

    157178218K viewsView on X
  • Oct 19, 2026

    🧦 𝐀𝐡𝐨𝐫𝐚 𝐭𝐞 𝐭𝐨𝐜𝐚 𝐚 𝐯𝐨𝐬 En el marco del mes de sensibilización sobre el cáncer de mama, la AUF donó las medias rosadas utilizadas por la Selección Uruguaya ante India para una subasta online a cargo del Hospital de Clínicas. Lo obtenido se destinará íntegramente a un proyecto para que las mujeres con cáncer de mama atendidas en el hospital puedan acceder a un estudio genético de su tumor. ℹ️ Conocé más: https://t.co/9eiIoWMnvE #OctubreRosa

    82002.5K viewsView on X
  • Oct 19, 2026

    🩷 𝐀𝐔𝐅 𝐬𝐞 𝐮𝐧𝐞 𝐚 𝐎𝐜𝐭𝐮𝐛𝐫𝐞 𝐑𝐨𝐬𝐚 Junto al Hospital de Clínicas, presentamos esta mañana la subasta online de las medias con las que enfrentamos a India, destinado a un proyecto de la Unidad Académica de Oncología del Hospital de Clínicas, para que las mujeres con cáncer de mama atendidas en el hospital puedan acceder a un estudio genético de su tumor. 🔗 Conocé más: https://t.co/9eiIoWMnvE #OctubreRosa

    63002.3K viewsView on X
  • Oct 23, 2026

    🎙 Saludamos a todos los periodistas y trabajadores de los medios de comunicación que, con profesionalismo y compromiso, contribuyen al desarrollo y la difusión del Fútbol Uruguayo. #SomosElFútbol https://t.co/wjy11ojJ2G

    42111.9K viewsView on X
  • Sep 3, 2026

    👋🏻 Todo listo para que comience el Congreso Ordinario de la AUF. #SomosElFútbol https://t.co/0XIrNkvSfb

    31006.7K viewsView on X
  • Sep 3, 2026

    ✅️ 𝗔𝗽𝗿𝗼𝗯𝗮𝗱𝗼𝘀 El Congreso Ordinario de la AUF aprobó la Memoria Anual y el Balance correspondientes al 2025. #SomosElFútbol https://t.co/rePqj83TQ9

    30006.6K viewsView on X
  • Oct 24, 2026

    👏🏼 ¡Felicidades @ONFIOficial en tu 5️⃣8️⃣ aniversario! https://t.co/HONJo7c1z9

    20001.2K viewsView on X
  • Sep 3, 2026

    🔛 En marcha el 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝗼 𝗢𝗿𝗱𝗶𝗻𝗮𝗿𝗶𝗼 de la AUF, con la participación de los representantes de las instituciones y grupos de interés que integran la Asociación. #SomosElFútbol https://t.co/94L7S2rDR2

    00005.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#juegaunpaís#ellasjuegan#fábricadetalentos#salauruguayo#somoselfútbol

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 470K followers, an engagement rate of 0.002%. Posts are seen about 2.1K times each, and 0.407% of those impressions turn into an interaction. That is about 0.444% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 3.7K interactions, about 466x its own typical post. Recurring topics include #juegaunpaís, #ellasjuegan, #fábricadetalentos. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is AUF's engagement rate on X?
AUF (@AUFOficial) has an engagement rate of 0.002%, based on the median interactions across 4 original posts from the last 30 days against 470,450 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, AUF sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AUFOficial have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AUFOficial post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.

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