Office of the President of Ukraine engagement report
@APUkraine - 458K followers on X
Measured over 20 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
A typical post picks up 133 interactions against 458K followers, an engagement rate of 0.029%. Measured over 20 original posts, its engagement rate beats 50% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.7K times each, and 2.33% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 20 posts sampled, 65% carry an image or video, 10% are part of a thread and 20% link out. The account's strongest tracked post pulled 22K interactions, about 166x its own typical post.
Measured over 20 original posts from a 30-day window, last computed on September 22, 2026.
Compared with accounts its own size
Office of the President of Ukraine's engagement rate beats 50% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.029%, Office of the President of Ukraine sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 65% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 65% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1118 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 30, 2026166x their median
In the strike on Radushne, for the first time in a while, the Russians used a North Korean missile, according to preliminary data. Of course, more examinations will follow, and everything will be verified, but as of now – it is a North Korean ballistic missile. The alliance between the Moscow scumbags and the deranged regime in North Korea exists for the sake of missiles, North Korean troops on our borders here in Europe, and killing our Ukrainian children. Of course, many around the world condemned this strike today. There were many expressions of sympathy over the loss of life. European countries also made many statements because a Russian missile flew into Polish territory and exploded somewhere in a field near Lublin. What matters most, however, is not mere sympathy and condemnation, but air defense missiles and pressure on Russia that can stop this dumb Russian war. Air defense missiles – for Patriots in the first place, but also for NASAMS, IRIS-T, HAWK, and our other systems – are the key priority. I hope that all of our partners – above all our American partners, as well as our friends in Europe – will feel that real human lives depend on whether they help us.
- Aug 28, 2026152x their median
Today, we received information from the American side about the meetings in Moscow that took place the other day. There was a series of meetings. We spoke before the meetings, and we have spoken again now with the Americans. Thank you for the information – and for the necessary tone of the conversation with Russia. We value the alignment of steps and the fact that America is advancing a realistic vision of what needs to be done and what must be achieved. Russia must end its war, and all the necessary conditions must be created to make that happen.
- Jul 22, 2026150x their median
The situation on the front, together with our long-range sanctions and mid-range strikes, is creating a new atmosphere around Putin. A very toxic atmosphere. He alone is the reason this war began and hasn't ended. Putin alone is responsible for the losses Russians continue to suffer. His retinue understands this – they are signaling it to us and to our partners. Russian society is beginning to feel it more and more as well. We need decisions to bring about peace.
- Jul 30, 202648x their median
Wir verurteilen die massiven russischen Angriffe auf die Ukraine scharf. Viele Zivilisten mussten wieder ihr Leben lassen. Und der Einschlag in Polen zeugt auch von russischer Rücksichtslosigkeit und Eskalationsbereitschaft. Wir stehen unverbrüchlich an der Seite unserer Partner.
- Jul 21, 202632x their median
It is really important that @LauraLoomer is in Ukraine and sees things with her own eyes as they are. There is no better way to get informed opinion than through personal experience which allows to deal with Russian propaganda.
- Jul 30, 202624x their median
Le Canada condamne sans équivoque les frappes odieuses menées par la Russie contre l’Ukraine la nuit dernière, qui ont fait des victimes parmi la population civile et de nombreux blessés. De plus, ces frappes ont constitué une intrusion injustifiable dans l’espace aérien de la Pologne. Le combat de l’Ukraine est notre combat. Le Canada travaillera sans relâche avec ses Alliés jusqu'à l’obtention d’une paix juste et durable pour l’Ukraine et l’Europe.
- Jul 30, 202619x their median
Sverige fördömer nattens nya dödliga ryska attacker mot Ukraina och den helt oacceptabla kränkningen av polskt luftrum. Jag står i kontakt med Polens premiärminister Donald Tusk. Tillsammans med andra allierade står Sverige helt upp bakom Polen och vårt stöd för Ukraina är orubbligt.
- Jul 30, 202611x their median
Russia answers talk of peace with missiles on sleeping cities. Tonight: Kyiv, Dnipro, Kryvyi Rih, Lviv. Moldova stands firmly with Ukraine. Stronger air defence for Ukraine is how Europe stays safe and peace becomes possible.
- Jul 28, 202611x their median
Sean Hannity is set to air a pre-taped interview with President Zelenskyy later this Tuesday. Meanwhile, during his remarks at Sen. Lindsey Graham’s funeral, Hannity had this to say about the Ukrainian president and the Ukrainian people: “I see President Zelenskyy is here. President Zelenskyy, I know that Lindsey would have been deeply moved and honored that you made this long journey to be here today. God, our Father called him home not long after he returned from yet another perilous trip to Kyiv to meet with you. In our private conversations, he often marveled at your strength against the world, one of the world's most brutal regimes. He saw you, and he said it to me once, as a warrior poet or a warrior comedian. He used those terms. And on paper, I think everybody would agree, on paper, Ukraine would have been defeated in months. And here we are nearly five years later, and your country has shown a fighting spirit that no one ever predicted. Now, he was proud of you and the courage of your countrymen” - Sean Hannity American television presenter, he hosts The Sean Hannity Show on Fox News.
- Sep 10, 20263.7x their median
I thank all of Canada for today’s defense package. Above all, it will strengthen our air defense – both our Patriots and our combat aircraft, which down Russian jet-powered “shaheds.” Today, we reached an agreement on the Drone Deal, and the first document has been signed. This will give us additional opportunities to finance Ukraine’s defense, while giving Canada a new technological edge proven in modern warfare. Canada is also ready to support our Ukrainian veterans. A Veterans Fund will be established, and I am grateful to Canada for its contribution to this fund – $40 million – which will support our programs for veterans. Thank you, Mark, for making this such a substantive visit. Overall, today’s arrangements amount to more than $2 billion – including a government package of more than $1 billion for our defense, primarily to protect our skies: missiles for Patriots, munitions for F-16s, and drone coproduction. There are also arrangements for our energy sector and our joint initiatives. Statement by Volodymyr Zelenskyy at the press conference with Mark Carney.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 133 interactions against 458K followers, an engagement rate of 0.029%. Measured over 20 original posts, its engagement rate beats 50% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.7K times each, and 2.33% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 20 posts sampled, 65% carry an image or video, 10% are part of a thread and 20% link out. The account's strongest tracked post pulled 22K interactions, about 166x its own typical post.
- What is Office of the President of Ukraine's engagement rate on X?
- Office of the President of Ukraine (@APUkraine) has an engagement rate of 0.029%, based on the median interactions across 20 original posts from the last 30 days against 457,766 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.029%, Office of the President of Ukraine sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @APUkraine have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @APUkraine post?
- Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 1.27 posts per day across the measured window.