AO Arena engagement report
@AOArena - 76K followers on X
Measured over 37 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 1 interaction against 76K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 4% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.047% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 84% link out. The account's strongest tracked post pulled 100 interactions, about 100x its own typical post.
Measured over 37 original posts from a 30-day window, last computed on October 17, 2026.
Compared with accounts its own size
AO Arena's engagement rate beats 4% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, AO Arena sits below the 10th percentile of the 205,881 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 84% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 84% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 225 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 2026100x their median
Storm are officially home! 🏒⚡️ The noise. The energy. The chants. The nerves. The celebrations. @Mcr_Storm are back at the @AOArena, and the atmosphere was everything we’ve been waiting for. Welcome back, Storm. Manchester has missed you. 💙⚡️ https://t.co/PI97dTFOhC
- Sep 7, 202694x their median
A record-breaking 11,000+ fans, an electric atmosphere and a night we won’t forget anytime soon. 💚 And now it's time to do it all over again! ⛸️ Don't miss @Mcr_Storm vs Nottingham Panthers this weekend for the first home game of the season! https://t.co/htmTo9mZQq
- Sep 24, 202637x their median
Manchester Storm are off to a winning start! 💪🏒 Now it’s time to bring the action back to the Storm Shelter on Sunday as @Mcr_Storm take on @flamesicehockey⚡ Bring the noise, bring the energy as they go for another win! 💚 🎟️ Final tickets: https://t.co/jVlzhL9Kd5 https://t.co/lsOSwEzOdZ
- Oct 8, 202635x their median
25 Years later… HEAR’SAY x LIBERTY X The stars of the groundbreaking 'Popstars' TV talent show reunite at @AOArena for the unmissable Popstars: The Originals Tour. 💚 For early access to tickets, join today: https://t.co/SotK6P0BRM AO ARENA PRE 15 OCT 9AM ONSALE 16 OCT 9AM https://t.co/cdLL9qWTLa
- Aug 30, 202628x their median
The countdown is on... Next weekend @Mcr_Storm return to our venue!!! Final tickets: https://t.co/AYdPeUL2DC https://t.co/GCawuXTNw9
- Aug 28, 202626x their median
JUST ANNOUNCED! Fontaines D.C. are heading on their biggest ever tour, and they'll be landing at the AO Arena on Saturday 21st November. ❤️🔥 💚 For early access to tickets, join our newsletter today! AO ARENA PRESALE 1 SEP 10AM GENERAL SALE 3 SEP 10AM https://t.co/guWtVBC0un
- Aug 19, 202616x their median
Last night, the Hollywood Vampires took over AO Arena. 🤘🧛 Riffs, rock legends and a whole lot of noise. Manchester, you brought the energy. 🔥 https://t.co/KJWmTMiqFa
- Sep 24, 20268.0x their median
Manchester, are you ready!? 🔥 @bfmvofficial bring the Social Apocalypse Tour to @AOArena, alongside Very Special Guests @Pendulum and @DarkDivineMusic! 💚 For early access, join our newsletter today https://t.co/SotK6P0BRM AO ARENA PRESALE 29 SEP 9AM GENERAL SALE 30 SEP 9AM https://t.co/7yhVuRZb1Q
- Oct 10, 20267.0x their median
Tonight at the @Mcr_Storm v @PanthersIHC game, find up to 3 hidden sweet vouchers around the main arena concourse and trade in to any Pick 'n' Mix stand for a limited edition sweet filled Ice Hockey stick cup! Can you spot our hiding places from these clues? 👀 https://t.co/3vQSw9bKBt
- Oct 11, 20266.0x their median
We've got more sweet surprises 🍭 Today at the @Mcr_Storm v @steelershockey game, there are 3 hidden sweet vouchers to find around the concourse. Lucky scavengers can trade in their voucher to any Pick 'n' Mix stand for a limited edition sweet filled Ice Hockey stick cup! https://t.co/WUad8K6Rdb
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1 interaction against 76K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 4% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.047% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 84% link out. The account's strongest tracked post pulled 100 interactions, about 100x its own typical post.
- What is AO Arena's engagement rate on X?
- AO Arena (@AOArena) has an engagement rate of 0.001%, based on the median interactions across 37 original posts from the last 30 days against 76,441 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, AO Arena sits below the 10th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AOArena have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AOArena post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.