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ANI engagement report

@ANI - 9.5M followers on X

Measured over 845 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 9.5M followers
Per impression
0.067%
15K views on a typical post
Reach
0.16%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
41.13/day
active 87% of days
Peak time
16:00 UTC
Saturday

A typical post picks up 10 interactions against 9.5M followers, an engagement rate of 0%. Measured over 845 original posts, its engagement rate beats 2% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.067% of those impressions turn into an interaction. That is about 0.156% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 41.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 845 posts sampled, 94% carry an image or video. The account's strongest tracked post pulled 25K interactions, about 2475x its own typical post. Recurring topics include #watch, #smitaprakash, #india.

Measured over 845 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #watch, #smitaprakash, #india.

Compared with accounts its own size

ANI's engagement rate beats 2% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, ANI sits below the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 554 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 17, 20262475x their median

    #WATCH | Ranchi, Jharkhand: JPSC-JSSC aspirants get emotional as they celebrate after the state government accepted their demands. The JSSC CGL exam and all exams conducted on behalf of TDPL have been cancelled. https://t.co/u34jcsShxA

    20K3.7K3314782.0M viewsView on X
  • Oct 1, 20262306x their median

    #WATCH | Russian President Vladimir Putin says, "Prime Minister Narendra Modi is one of those world leaders who, despite our very good and even friendly relations, personal good relations, constantly raises the question and asks the question about putting an end to the conflict in Ukraine... He has an avid interest and very good ideas aimed at finding mutually acceptable solutions. In that sense, naturally, the Prime Minister takes a neutral position but with an interest in the end of the conflict. I think it's my duty to say that directly. And we are thankful to the Prime Minister for his ideas... We are thankful for his desire to put an end to this conflict through peaceful means and as soon as possible..." (Source: Russian Pool Via Reuters)

    20K2.8K107144927K viewsView on X
  • Oct 20, 20262018x their median

    #WATCH | Delhi: The Shri Keshav Ramlila Committee is set to burn a unique 30-foot cockroach effigy alongside the traditional effigies of Ravana, Kumbhakarna, and Meghnad. (Visuals from Netaji Subhash Place (NSP) grounds in Pitampura) https://t.co/METe6fojR8

    16K2.1K9746542.1M viewsView on X
  • Oct 14, 20261486x their median

    Delhi Police have registered an FIR at Parliament Street police station following a complaint by Assistant Commissioner of Police Vivek Bhagat, alleging caste-based humiliation, intimidation and obstruction of official duty during a protest at Buta Singh Roundabout on October 3. According to the FIR, ACP Vivek Bhagat, posted in the Connaught Place subdivision of New Delhi district, alleged that a journalist made casteist remarks against him in public while he was deployed for law-and-order duty during a protest against the Election Commission of India. The FIR names Rosy, Gajendra and an unknown person as accused. In his complaint, Bhagat stated that he belongs to the Scheduled Caste community. He alleged that he and his operator, Constable Ravi Dahiya, heard a journalist refer to his nameplate and caste identity and make derogatory remarks about his caste and appointment as an ACP. The FIR has been registered under Sections 221, 356(2) and 3(5) of the Bharatiya Nyaya Sanhita (BNS) and Sections 3(1)(p), 3(1)(q), 3(1)(r) and 3(1)(s) of the SC/ST (Prevention of Atrocities) Act.

    11K2.3K787572910K viewsView on X
  • Sep 23, 20261444x their median

    #WATCH | Mumbai: On the IIT Bombay suicide case, Former IIT-Bombay Board of Governors Chairman Sharad Kumar Saraf says, "...Professor Doolla is totally innocent. There is no iota of evidence against him, and still he is being mentally tortured and treated like a criminal, which is very offensive. In fact, it is very shameful and very bad. I have known Professor Doolla. During my tenure as Chairman of the Board of Governors of IIT, he was the Dean of Students' Affairs, one of the most upright professors that we have, a highly decorated, award-winning professor. And he took a lot of initiatives for the well-being of the students. And never, ever in his career was there a case of any discrimination or caste or anything. Even in this present case also. There was never any discussion about caste. Now suddenly his parents have started raising this issue two days after his death, which is very unfortunate..."

    11K2.9K11253249K viewsView on X
  • Sep 14, 20261434x their median

    #WATCH | Kolkata, West Bengal | Chief Minister Suvendu Adhikari says, "I got a letter from DRDO. It said that they had originally sent a letter to 'Didi' in 2024, but she did not respond. I responded immediately. I gave a written confirmation. DRDO will set up a facility in Junput, East Medinipur, a missile testing center. This is a major achievement for us..." (14.09)

    13K1.6K4123325K viewsView on X
  • Oct 10, 20261063x their median

    #WATCH | Delhi Police detain a few protesters who had started gathering at Jantar Mantar for the Cockroach Janta Party (CJP) protest here. https://t.co/QqZtF4Jswd

    9.2K1.1K26486308K viewsView on X
  • Aug 17, 2026706x their median

    #WATCH | Ranchi, Jharkhand: JPSC-JSSC aspirants sing and dance as they celebrate after the state government accepted their demands. The JSSC CGL exam and all exams conducted by TDPL have been cancelled. https://t.co/fUS1gVsVx8

    6.0K8787192436K viewsView on X
  • Oct 18, 2026609x their median

    #WATCH | Hyderabad, Telangana: Actors Vijay Deverakonda and Rashmika Mandanna participated in the Saddula Bathukamma celebrations hosted by the Government of Telangana at Tank Bund https://t.co/qxCOqYbT0L

    5.7K394128115K viewsView on X
  • Oct 14, 2026534x their median

    Meerut, Uttar Pradesh: Accused Muskan and Sahil sentenced to death in the Saurabh Rajput murder case https://t.co/aIcbYgYtqf

    4.6K510129131173K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#watch#smitaprakash#india#anipodcast#quicktake

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 9.5M followers, an engagement rate of 0%. Measured over 845 original posts, its engagement rate beats 2% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.067% of those impressions turn into an interaction. That is about 0.156% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 41.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 845 posts sampled, 94% carry an image or video. The account's strongest tracked post pulled 25K interactions, about 2475x its own typical post. Recurring topics include #watch, #smitaprakash, #india.

What is ANI's engagement rate on X?
ANI (@ANI) has an engagement rate of 0%, based on the median interactions across 845 original posts from the last 30 days against 9,489,661 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, ANI sits below the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ANI have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ANI post?
Most posts go out around 16:00 UTC, and Saturday is its busiest day, at roughly 41.13 posts per day across the measured window.

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