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AFC Ajax engagement report

@AFCAjax - 1.8M followers on X

Measured over 154 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
0.014%
of 1.8M followers
Per impression
0.617%
41K views on a typical post
Reach
2.23%
of its followers see a post
Typical post
250
interactions (median)
Saved
0.007%
3 bookmarks on a typical post
Posting rate
6.73/day
active 97% of days
Peak time
19:00 UTC
Saturday

A typical post picks up 250 interactions against 1.8M followers, an engagement rate of 0.014%. Posts are seen about 41K times each, and 0.617% of those impressions turn into an interaction. That is about 2.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Saturday is the busiest day of the week. Of the 154 posts sampled, 86% carry an image or video. The account's strongest tracked post pulled 62K interactions, about 214x its own typical post. Recurring topics include #forthefuture, #jongajax, #foraja.

Measured over 154 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #forthefuture, #jongajax, #foraja.

Where this sits in the catalog

At 0.014%, AFC Ajax sits above the 10th percentile of the 158,247 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 158,247 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video86% of posts+111%+108% to +115%34K
Outbound link2% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 81 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 16, 2020214x their median

    This Julian Brandt guy is pretty good huh?

    57K3.7K509500View on X
  • Aug 27, 2026135x their median

    Best goal of the night. https://t.co/iWnpFpIeCI

    31K2.2K1792623.8M viewsView on X
  • Aug 28, 202675x their median

    Ajax academy player Syb Zeldenthuis did 3085 kick-ups in the @CruijffArenA ahead of Ajax - FC Sion. He had to be stopped as the match was about to start... ❤️ #ForTheFuture https://t.co/M1gxCpIFID

    16K2.2K1501814.2M viewsView on X
  • Aug 27, 202669x their median

    Today’s Ajacied van de Wedstrijd: Tolu! 🇳🇬 https://t.co/7s5rY0x3oJ

    16K9879738127K viewsView on X
  • Sep 6, 202656x their median

    Aaron Bouwman will not be in action again during the month of September. Examinations showed that Bouwman suffered several injuries, including bruising to his sternum and a bruised lung. He remains in hospital on Sunday for observation. Get well soon, Aaron! 🫶 https://t.co/uGOd6sHkac

    13K643377209961K viewsView on X
  • Oct 5, 202653x their median

    Indonesia are the champions of the FIFA ASEAN CUP! 🏆 Congratulations, @MaartenPaes30 & @TimnasIndonesia ! 🤍♥️🤍 https://t.co/WCTyT3bkRW

    10K2.7K1454891K viewsView on X
  • Sep 25, 202646x their median

    Happy 53rd birthday, Tijani Babangida! 🇳🇬 https://t.co/COEY2uiOz0

    11K9016248131K viewsView on X
  • Aug 30, 202640x their median

    Finally. https://t.co/FsiY1hmTSI

    9.1K3042282908.7M viewsView on X
  • Aug 16, 202639x their median

    Good to have you here, Brian Brobbey! 😁 https://t.co/O1M2b6zeaf

    9.6K1853210193K viewsView on X
  • Sep 2, 202638x their median

    Signed, sealed, Simon. https://t.co/l0a8vk5VFd

    9.0K4993648333K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#forthefuture#jongajax#foraja#goalofthemonth#ajawil

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 250 interactions against 1.8M followers, an engagement rate of 0.014%. Posts are seen about 41K times each, and 0.617% of those impressions turn into an interaction. That is about 2.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Saturday is the busiest day of the week. Of the 154 posts sampled, 86% carry an image or video. The account's strongest tracked post pulled 62K interactions, about 214x its own typical post. Recurring topics include #forthefuture, #jongajax, #foraja.

What is AFC Ajax's engagement rate on X?
AFC Ajax (@AFCAjax) has an engagement rate of 0.014%, based on the median interactions across 154 original posts from the last 30 days against 1,820,992 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, AFC Ajax sits above the 10th percentile of the 158,247 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AFCAjax have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AFCAjax post?
Most posts go out around 19:00 UTC, and Saturday is its busiest day, at roughly 6.73 posts per day across the measured window.

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