ADNOC Distribution engagement report
@ADNOCdist - 81K followers on X
Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 4 interactions against 81K followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 11% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 797 times each, and 0.502% of those impressions turn into an interaction. That is about 0.979% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 8% link out. The account's strongest tracked post pulled 173 interactions, about 43x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.
Compared with accounts its own size
ADNOC Distribution's engagement rate beats 11% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, ADNOC Distribution sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 803 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 6, 202643x their median
A record first half, delivered through disciplined execution. Our successful growth strategy has driven ADNOC Distribution’s second consecutive first half of double-digit growth with record earnings, profitability and fuel volumes. The results reflect progress across our strategic priorities, such as expanding our network, strengthening our customer proposition, scaling future mobility and investing in value-accretive growth. We’re building on this momentum to continue creating long-term value for our shareholders, customers and communities.
- Aug 5, 202623x their median
ADNOC Distribution delivered another strong first half in 2026, achieving record profitability and fuel volumes while advancing its growth strategy across mobility, convenience and customer innovation. From network expansion and future mobility to new customer partnerships and digital platforms, our H1 performance reflects disciplined execution and continued momentum.
- Sep 25, 20261.5x their median
بين فخر الهوية واثني عشر عاماً من الإنجاز، صنعت منى الملا مسيرةً حيث الشغف هو القائد، والوقت صار شاهداً على الإنجاز. ومع استمرار احتفالنا بيوم المرأة الإماراتية، تشارك منى رسالتها مع الجيل القادم: المرأة الإماراتية تصل لأي مجالٍ تبغاه، وأي شيءٍ تطمح له، تحققه إن شاء الله. قصةٌ متأصلةٌ في الاعتزاز، تُحمل بعزيمة، وتُورَّث بإيمان. Between pride in identity and twelve years of accomplishment, Muna Al Mulla built a journey led by passion, where time became a witness to achievement. As we continue to celebrate Emirati Women's Day, Muna shares her message with the next generation: the Emirati woman reaches whatever field she desires, and anything she aspires to, she will achieve. A story rooted in honor, carried forward with purpose, and passed on with belief.
- Sep 18, 20261.5x their median
بين التعامل مع الجنسيات المختلفة، واتخاذ القرارات في كل موقف، وصبرٍ يُحوّل التحدي إلى إنجاز، صنعت ريا رياضي مسيرةً تعكس صلابةً وطموحَ المرأة الإماراتية. ومع استمرار احتفالاتنا بيوم المرأة الإماراتية، تشارك ريا رسالتها مع الجيل القادم: وراء كل حلمٍ طموحٌ، ولا شيء مستحيلٌ على بنت زايد. قصةٌ تستمد قوتها من قيادتنا الرشيدة، وتبقى متأصلةً في القيم والمبادئ والهوية الوطنية. Between navigating diverse nationalities, making decisions in every situation, and the patience that turns challenge into achievement, Raiaa Reiadhi has built a journey that reflects the resilience and ambition of the Emirati woman. As we continue celebrating Emirati Women’s Day, Raiaa shares her message with the next generation: behind every dream is ambition, and nothing is impossible for a daughter of Zayed. Her story draws strength from our wise leadership while remaining deeply rooted in Emirati values, principles, and national identity. #EmiratiWomensDay #WeEmergeStrongerAndBetter
- Sep 15, 20261.5x their median
Taking the UAE’s No. 1 lubricants brand to more markets worldwide. At Automechanika Frankfurt, ADNOC Voyager showcased its UAE-made, high-performance lubricant solutions, engaging with organizations and identifying Europe-focused opportunities across distribution, supply partnerships, and market development. Already present in 55 countries, ADNOC Voyager continues to accelerate its international expansion, building new pathways for growth across Europe and beyond.
- Aug 27, 20261.5x their median
This Emirati Women’s Day, under the Mother of the Nation Sheikha Fatima bint Mubarak's theme “We Emerge Stronger and Better”, we celebrate the ambition, resilience and achievements of Emirati women whose contributions continue to shape our organization, our communities and the UAE. At ADNOC Distribution, we are proud of the talented women whose expertise, perspectives and determination help drive our success and contribute to a stronger future. Today and every day, we renew our commitment, recognize their achievements, celebrate the impact they make, and look ahead to the opportunities they continue to create for generations to come. Happy Emirati Women’s Day. #EmiratiWomensDay #ADNOCDistribution #WeEmergeStrongerAndBetter
- Sep 21, 2026
بين تحديات تحوّلت إلى إنجاز، ومسؤولية حملتها بثقة، وطموح لا يعرف حدوداً، صنعت سلمى السنيدي مسيرة تعكس قوة وعطاء المرأة الإماراتية. ومع استمرار احتفالاتنا بيوم المرأة الإماراتية، تشارك سلمى رسالتها مع الجيل القادم: ثقي بنفسك، ولا تخافي التحديات. فالمرأة الإماراتية اليوم وصلت إلى كل المجالات… حتى الفضاء، ودعي إنجازاتك تتحدث عنك. قصة تستمد قوتها من قيادتنا الرشيدة، وتبقى متأصلة في القيم والمبادئ والهوية. Through challenges that became achievements, responsibility carried with confidence, and an ambition without limits, Salma Al Senaidi has built a journey that reflects the strength and generosity of Emirati women. As we continue celebrating Emirati Women’s Day, Salma shares a heartfelt message with the next generation: trust yourself and never fear challenges. Today, Emirati women have reached every field, even space, so let your achievements speak for you. Her story draws strength from our wise leadership while remaining deeply rooted in Emirati values, principles, and national identity. #EmiratiWomensDay #WeEmergeStrongerAndBetter
- Sep 11, 2026
مهاراتٌ تتطور، وطموحاتٌ تكبر، وإنجازاتٌ تتواصل. احتفاءً بيوم المرأة الإماراتية، تعاونّا مع أكاديمية IMI للإعلام لتقديم ورشة عمل بإشراف ميشلين جورج من سكاي نيوز عربية، ركّزت على مهارات التواصل والسرد القصصي، بالإضافة إلى الاستخدام المسؤول للذكاء الاصطناعي. مستمرين في توفير فرص جديدة تساعد زميلاتنا الإماراتيات على تطوير قدراتهن والمضي بثقة نحو المزيد من الإنجازات. Empowering our Emirati women colleagues to lead with impact. As part of our Emirati Women’s Day celebrations, we partnered with @IMIMediaAcademy for the ‘Women Leading with Impact’ workshop, facilitated by Micheline Georges from Sky News Arabia, focused on strengthening leadership, communication and storytelling skills while exploring the responsible use of AI. Supporting our people to grow, lead and emerge stronger and better.
- Aug 12, 2026
Forecasting fuel demand with 96% accuracy is helping ADNOC Distribution build a smarter, more responsive supply chain. Through machine learning and real-time operational data, we can better anticipate demand, optimize resource planning, and enhance efficiency across our network while continuing to deliver the reliable service our customers expect. As we expand the use of AI across our business, we are strengthening our ability to drive performance, productivity, and sustainable growth.
- Aug 6, 2026
النتائج القياسية في النصف الأول تؤكد نجاح الاستراتيجية وجودة التنفيذ حققت أدنوك للتوزيع أداءً قياسياً خلال النصف الأول من العام، مسجلةً نمواً مزدوج الرقم للعام الثاني على التوالي في مؤشرات الأرباح والربحية وأحجام مبيعات الوقود، بما يعكس قوة نموذج أعمالها ونجاحها في تنفيذ استراتيجيتها للنمو بصورة منضبطة ومتسقة. ويعكس هذا الأداء التقدم المستمر في تنفيذ أولوياتنا الاستراتيجية، بما يشمل التوسع المدروس في شبكة محطات الخدمة، والارتقاء بتجربة العملاء، وتسريع نمو أعمال التنقل المستقبلية، والاستثمار في فرص النمو التي تعزز القيمة طويلة الأجل للمساهمين. واستناداً إلى هذه النتائج القوية، نواصل التركيز على تحقيق نمو مستدام وخلق قيمة طويلة الأجل لمساهمينا وعملائنا والمجتمعات التي نعمل فيها.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 81K followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 11% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 797 times each, and 0.502% of those impressions turn into an interaction. That is about 0.979% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 8% link out. The account's strongest tracked post pulled 173 interactions, about 43x its own typical post.
- What is ADNOC Distribution's engagement rate on X?
- ADNOC Distribution (@ADNOCdist) has an engagement rate of 0.005%, based on the median interactions across 12 original posts from the last 30 days against 81,401 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, ADNOC Distribution sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ADNOCdist have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ADNOCdist post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 0.43 posts per day across the measured window.