ADNOC Group engagement report
@ADNOCGroup - 93K followers on X
Measured over 18 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 14 interactions against 93K followers, an engagement rate of 0.015%. Measured over 18 original posts, its engagement rate beats 22% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.412% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 11% are part of a thread. The account's strongest tracked post pulled 74 interactions, about 5.3x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
ADNOC Group's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, ADNOC Group sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Jul 19, 20265.3x their median
Our MD and Group CEO, Dr. Sultan Al Jaber, visited the ADNOC-sponsored Liwa Dates Festival. During his visit, he toured the festival, meeting with farmers, families, and members of the local community. The festival celebrates the UAE's agricultural heritage and the land that has always been at the heart of this nation's identity.
- Jul 13, 20263.7x their median
At ADNOC, delivering energy responsibly means balancing today's energy needs with tomorrow's opportunities. This year's Sustainability Report provides insight into the actions strengthening resilience while supporting reliable energy delivery. Read the full report here: https://t.co/UAfdl2I4z8
- Jul 13, 20263.1x their median
في "أدنوك"، يتجسّد التزامنا بتوفير إمدادات موثوقة من الطاقة بشكل مسؤول في تحقيق التوازن بين تلبية احتياجات العالم الحالية والاستفادة من الفرص المستقبلية. يقدم تقرير الاستدامة لهذا العام نظرة عامة على الإجراءات والخطوات التي تساهم في تعزيز مرونة أعمالنا وتدعم جهودنا لتوفير إمدادات طاقة موثوقة ومستدامة. اطّلعوا على النسخة الكاملة من التقرير هنا: https://t.co/UAfdl2I4z8
- Jul 19, 20262.9x their median
زار د. سلطان أحمد الجابر، وزير الصناعة والتكنولوجيا المتقدمة، العضو المنتدب والرئيس التنفيذي لـ "أدنوك" ومجموعة شركاتها، "مهرجان ليوا للرطب"، المقام برعاية "أدنوك"، حيث قام بجولة شاملة التقى خلالها بالمزارعين والأسر وأبناء المجتمع المحلي. وتأتي هذه المشاركة احتفاءً بالتراث الزراعي العريق لدولة الإمارات، وبالأرض المعطاءة التي طالما كانت في قلب الهوية الوطنية لبلادنا.
- Aug 3, 20262.6x their median
Setting a new standard in well delivery. ADNOC is routinely drilling well sections exceeding one mile in a single day, combining the expertise of its people, deep operational experience, cross-functional collaboration and advanced technologies to accelerate well delivery and bring energy online faster for the UAE and the world.
- Jul 18, 20262.3x their median
Every nation has a story. One of the defining chapters in ours was written on July 18, 1971. On Union Pledge Day, ADNOC honors the signing of the Declaration of the Union and the UAE Constitution 55 years ago, a milestone that laid the foundations of our nation and the values that guide us today.
- Jul 28, 20262.1x their median
At ADNOC, Agentic AI isn't a future ambition, it's already at work. Embedded across our operations, it's informing decisions, strengthening teams, and delivering real commercial impact. We've invested in building an AI-native workforce, training thousands of employees and equipping them to put agentic AI to work in their daily roles. The result: our people aren't just using intelligence, they're building it - creating agents designed to solve real operational challenges. Through AI Frontier, our Microsoft Copilot–based training program, more than 5,000 ADNOC specialists are designing AI agents that solve real operational challenges. From bid evaluation and safety planning to operational excellence and knowledge discovery, ADNOC teams are designing and deploying agentic solutions that compress timelines, raise quality and consistency, and unlock value at scale.
- Jul 26, 20261.9x their median
We are proud to participate in the inaugural Al Ain Rutab Festival 2026, held under the patronage of H.H. Sheikh Hazza bin Zayed Al Nahyan. As part of ADNOC’s commitment to Corporate Social Responsibility, our participation reflects our dedication to preserving the UAE’s agricultural heritage, strengthening community bonds, and celebrating the traditions and values that shape our national identity, inspiring future generations to carry this legacy forward.
- Aug 4, 20261.8x their median
ADNOC, in collaboration with SLB, has deployed an AI-enabled real-time operations platform across its fleet of over 120 rigs, bringing live data from every onshore and offshore drilling operation into one secure, UAE-based environment. The result: decisions that once took days now take minutes. Risks are identified earlier, interventions happen faster, and operations run with greater consistency and resilience. Hosted on sovereign infrastructure in the UAE, the platform keeps critical operational data in-country, reinforcing the security, resilience and long-term independence of the UAE’s energy system. This is what it means to build the world’s most AI-enabled energy company.
- Jul 25, 20261.8x their median
100 يوم تفصلنا عن انطلاق أديبك 2026. حيث يلتقي نخبة من قادة الصناعة والاستثمار والابتكار، للمساهمة في رسم ملامح منظومة الطاقة التي ستقود المرحلة المقبلة من التقدم والازدهار. أمن الطاقة هو أساس الاستقرار الاقتصادي. أبوظبي | 2–5 نوفمبر https://t.co/NgAtFwHqA3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 14 interactions against 93K followers, an engagement rate of 0.015%. Measured over 18 original posts, its engagement rate beats 22% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.412% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 11% are part of a thread. The account's strongest tracked post pulled 74 interactions, about 5.3x its own typical post.
- What is ADNOC Group's engagement rate on X?
- ADNOC Group (@ADNOCGroup) has an engagement rate of 0.015%, based on the median interactions across 18 original posts from the last 30 days against 93,348 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, ADNOC Group sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ADNOCGroup have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ADNOCGroup post?
- Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 1.07 posts per day across the measured window.