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ABC11 EyewitnessNews engagement report

@ABC11_WTVD - 280K followers on X

Measured over 40 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 280K followers
Per impression
0%
1.5K views on a typical post
Reach
0.53%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 7% of days
Peak time
13:00 UTC
Friday

A typical post picks up 0 interactions against 280K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0% of those impressions turn into an interaction. That is about 0.525% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 5% carry an image or video and 100% link out. The account's strongest tracked post pulled 108 interactions, about 108x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on October 24, 2026.

Compared with accounts its own size

ABC11 EyewitnessNews's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0%, ABC11 EyewitnessNews sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video5% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 5% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 109 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 5, 2026108x their median

    After months of specialized care at N.C. Children's Hospital at UNC, baby Janouri celebrated her NICU "graduation" and headed home with her family. Tap link in bio. https://t.co/MUFnwrs8Ln

    948244.0K viewsView on X
  • Sep 20, 202691x their median

    ICE arrests in North Carolina top 5,000 in 2026 so far; leading to fear, anxiety, advocates say https://t.co/DEVbLszDQE

    26356616K viewsView on X
  • Oct 23, 2026

    BREAKING: A jury has found Miguel Salguero Olivares guilty on all counts in the murder of Faith Hedgepeth. Jurors convicted him of first-degree murder, first-degree rape, first-degree burglary and a first-degree sexual offense. https://t.co/vqlFeVDtFJ https://t.co/YNOcHfWz9p

    177402.7K viewsView on X
  • Sep 6, 202619x their median

    North Carolina Central University is mourning the death of student Kiana Jones. A moment of silence will be held Tuesday morning at the Student Center. Tap the link in our bio. https://t.co/HeNM1uw0lY

    141313.0K viewsView on X
  • Sep 20, 202615x their median

    More than 5,000 people have been detained by U.S. Immigration and Customs Enforcement in North Carolina so far this year, according to data from the Deportation Data Project analyzed by the ABC News Data Team. https://t.co/DEVbLszDQE https://t.co/CtXLo9PT1S

    50911.4K viewsView on X
  • Oct 23, 2026

    2 ex-FBI officials charged with making false statements about Hunter Biden's laptop https://t.co/9bsTBwYqcg

    50301.6K viewsView on X
  • Oct 23, 2026

    Body-camera footage released in police shooting of Mississippi 1-year-old as family speaks out https://t.co/Wcg4mCmhrw

    51202.0K viewsView on X
  • Sep 6, 20268.0x their median

    Holly Springs memorial honors Marine killed in Afghanistan, built by brother's Eagle Scout project https://t.co/WHhn0wb9pw

    70102.6K viewsView on X
  • Sep 6, 20268.0x their median

    Bruce Campbell says he has about 5 years to live amid cancer battle https://t.co/CMwdotPJkS

    51207.6K viewsView on X
  • Sep 20, 20267.0x their median

    Trump says his planned arch would become a 'military complex' able to host drones and snipers https://t.co/pq85aEZinb

    30403.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 280K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0% of those impressions turn into an interaction. That is about 0.525% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 5% carry an image or video and 100% link out. The account's strongest tracked post pulled 108 interactions, about 108x its own typical post.

What is ABC11 EyewitnessNews's engagement rate on X?
ABC11 EyewitnessNews (@ABC11_WTVD) has an engagement rate of 0%, based on the median interactions across 40 original posts from the last 30 days against 280,298 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, ABC11 EyewitnessNews sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ABC11_WTVD have real engagement?
Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ABC11_WTVD post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 1.33 posts per day across the measured window.

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