ABC11 EyewitnessNews engagement report
@ABC11_WTVD - 280K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 0 interactions against 280K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0% of those impressions turn into an interaction. That is about 0.525% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 5% carry an image or video and 100% link out. The account's strongest tracked post pulled 108 interactions, about 108x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
ABC11 EyewitnessNews's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, ABC11 EyewitnessNews sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 5% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 5% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 109 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 5, 2026108x their median
After months of specialized care at N.C. Children's Hospital at UNC, baby Janouri celebrated her NICU "graduation" and headed home with her family. Tap link in bio. https://t.co/MUFnwrs8Ln
- Sep 20, 202691x their median
ICE arrests in North Carolina top 5,000 in 2026 so far; leading to fear, anxiety, advocates say https://t.co/DEVbLszDQE
- Oct 23, 2026
BREAKING: A jury has found Miguel Salguero Olivares guilty on all counts in the murder of Faith Hedgepeth. Jurors convicted him of first-degree murder, first-degree rape, first-degree burglary and a first-degree sexual offense. https://t.co/vqlFeVDtFJ https://t.co/YNOcHfWz9p
- Sep 6, 202619x their median
North Carolina Central University is mourning the death of student Kiana Jones. A moment of silence will be held Tuesday morning at the Student Center. Tap the link in our bio. https://t.co/HeNM1uw0lY
- Sep 20, 202615x their median
More than 5,000 people have been detained by U.S. Immigration and Customs Enforcement in North Carolina so far this year, according to data from the Deportation Data Project analyzed by the ABC News Data Team. https://t.co/DEVbLszDQE https://t.co/CtXLo9PT1S
- Oct 23, 2026
2 ex-FBI officials charged with making false statements about Hunter Biden's laptop https://t.co/9bsTBwYqcg
- Oct 23, 2026
Body-camera footage released in police shooting of Mississippi 1-year-old as family speaks out https://t.co/Wcg4mCmhrw
- Sep 6, 20268.0x their median
Holly Springs memorial honors Marine killed in Afghanistan, built by brother's Eagle Scout project https://t.co/WHhn0wb9pw
- Sep 6, 20268.0x their median
Bruce Campbell says he has about 5 years to live amid cancer battle https://t.co/CMwdotPJkS
- Sep 20, 20267.0x their median
Trump says his planned arch would become a 'military complex' able to host drones and snipers https://t.co/pq85aEZinb
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 0 interactions against 280K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0% of those impressions turn into an interaction. That is about 0.525% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 5% carry an image or video and 100% link out. The account's strongest tracked post pulled 108 interactions, about 108x its own typical post.
- What is ABC11 EyewitnessNews's engagement rate on X?
- ABC11 EyewitnessNews (@ABC11_WTVD) has an engagement rate of 0%, based on the median interactions across 40 original posts from the last 30 days against 280,298 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, ABC11 EyewitnessNews sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ABC11_WTVD have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ABC11_WTVD post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 1.33 posts per day across the measured window.