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AAN Afghanistan engagement report

@AANafgh - 152K followers on X

Measured over 48 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Bottom quarter for its size
Per follower
0.008%
of 152K followers
Per impression
1.40%
820 views on a typical post
Reach
0.54%
of its followers see a post
Typical post
12
interactions (median)
Saved
0.122%
1 bookmarks on a typical post
Posting rate
1.97/day
active 67% of days
Peak time
05:00 UTC
Wednesday

A typical post picks up 12 interactions against 152K followers, an engagement rate of 0.008%. Measured over 48 original posts, its engagement rate beats 17% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 820 times each, and 1.40% of those impressions turn into an interaction. That is about 0.541% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 8% carry an image or video and 96% link out. The account's strongest tracked post pulled 35 interactions, about 2.9x its own typical post. Recurring topics include #afghanistan, #positivethinkingday, #u.

Measured over 48 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #afghanistan, #positivethinkingday, #u.

Compared with accounts its own size

AAN Afghanistan's engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, AAN Afghanistan sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video8% of posts+111%+108% to +115%34K
Outbound link96% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 8% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 96% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 269 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 2, 20262.9x their median

    Online schools. WhatsApp lessons. Secret classrooms. Afghan girls & their teachers have found ingenious ways to keep education going, but internet is expensive, electricity unreliable & underground schools risky. https://t.co/gfCm83Af8r

    2113101.4K viewsView on X
  • Sep 17, 20262.8x their median

    A father in Paktia agreed to marry his daughter to a much older man. Her brothers found out, told him he had no right to do so and stopped the marriage. One example of how the authority of family elders is being challenged in rural Afghanistan. https://t.co/EmQ51NwaMF

    238111.8K viewsView on X
  • Sep 15, 20262.5x their median

    For generations, the oldest man ruled the rural Pashtun household. He decided marriages, controlled money and property and settled disputes. That order has not disappeared, but it is being remade. AAN’s Sharif Akram asks why: https://t.co/EmQ51NwaMF

    1810022.0K viewsView on X
  • Sep 19, 20262.3x their median

    1/ What happens when a husband leaves his wife, stops supporting her and disappears, but she still cannot end the marriage? AAN’s @KateClark66 looks at the Taliban’s new divorce law, Decree 18, and what it means for Afghan women👇 https://t.co/hrpPZiBaHu

    1610101.1K viewsView on X
  • Sep 1, 20262.0x their median

    “Five years is a long time in the life of a child.” For Afghan girls barred from school, those five years cannot simply be recovered. @rachelreid6 looks at how some continue learning & what is lost when alternative education has to take the place of school. https://t.co/YCXcjqTr1D #Afghanistan #GirlsEducation

    176011.4K viewsView on X
  • Aug 26, 20261.8x their median

    When a university lecturer loses her job, the widowed cleaner she employed loses hers. When a migrant is deported, his family loses a vital lifeline. @durzai follows families pushed to the limits and asks what happens when there is nothing left to fall back on. https://t.co/L19lJKAzBU

    129101.4K viewsView on X
  • Sep 20, 20261.7x their median

    An impotant resource for anyone researching Afghanistan’s changing legal system: Decree 18, the Code on the Separation of Spouses, is now available in an unofficial English translation by Islamic scholar John Butt. https://t.co/Yu1r4jHjUL https://t.co/RzP5lr2EFF

    137001.2K viewsView on X
  • Sep 16, 20261.5x their median

    On business, education and dealing with the state, younger men in Afghanistan increasingly have the upper hand. On land, lineage and custom, elders still command respect. Authority has not simply passed from one generation to another. It has been split between them. https://t.co/iEw5WBNakZ

    153001.3K viewsView on X
  • Sep 9, 20261.5x their median

    1/When Afghan women were shut out of universities and much of public life, Sayeda moved more of her life online. Her smartphone became her classroom, workplace, social space and window onto the world. 🧵

    610112.3K viewsView on X
  • Sep 22, 2026

    “In a country from which so many men have migrated, their ability to keep their wives, even if they have abandoned them, causes immense suffering.” @KateClark66 examines the consequences of Decree 18 for Afghan women seeking divorce. https://t.co/hrpPZiBaHu

    10610951 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#afghanistan#positivethinkingday#u#zurmat#افغانستان

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 152K followers, an engagement rate of 0.008%. Measured over 48 original posts, its engagement rate beats 17% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 820 times each, and 1.40% of those impressions turn into an interaction. That is about 0.541% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 8% carry an image or video and 96% link out. The account's strongest tracked post pulled 35 interactions, about 2.9x its own typical post. Recurring topics include #afghanistan, #positivethinkingday, #u.

What is AAN Afghanistan's engagement rate on X?
AAN Afghanistan (@AANafgh) has an engagement rate of 0.008%, based on the median interactions across 48 original posts from the last 30 days against 151,682 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, AAN Afghanistan sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AANafgh have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AANafgh post?
Most posts go out around 05:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.

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