A21 engagement report
@A21 - 99K followers on X
Measured over 21 original posts from a 30-day window, last computed on October 16, 2026.
Engagement
A typical post picks up 6 interactions against 99K followers, an engagement rate of 0.006%. Measured over 21 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 633 times each, and 0.948% of those impressions turn into an interaction. That is about 0.636% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 81% link out. The account's strongest tracked post pulled 24 interactions, about 4.0x its own typical post.
Measured over 21 original posts from a 30-day window, last computed on October 16, 2026.
Compared with accounts its own size
A21's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, A21 sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 81% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 81% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 790 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 20264.0x their median
⚠️What if a child could be experiencing exploitation right in front of you, and you had no idea? A child can appear completely safe on the outside while experiencing coercion, manipulation, or abuse through the device in their hands. Online exploitation can be difficult to recognize, especially when we don’t know what to look for. You can’t protect against what you don’t know how to see. 🌐 Join the Global Freedom Summit on October 1 to increase your awareness, learn the warning signs, and understand what you can do to help protect the children and young people around you. Awareness meets action. Visit https://t.co/4PfFgCSnPb to register.
- Sep 14, 20263.8x their median
We teach our kids: don’t talk to strangers on the playground. 🛝 But today, the “playground” isn’t what it used to be… It’s a phone. A gaming platform. A chatroom. A direct message. An estimated 1 in 3 internet users globally is a child. And with an estimated 500,000 online predators active each day, children are increasingly being met by predators in the very spaces they use to connect, play, and learn. In fact, an estimated 89% of sexual advances directed at children occur through internet chatrooms or game messaging apps. That’s why we created the Global Freedom Summit. On October 1, join us for two live events designed to help parents, caregivers, and communities understand the reality of online child sexual exploitation, recognize risks, and learn practical ways to help protect children online. You can’t protect what you don’t understand. Visit https://t.co/4PfFgCSnPb to join us. 🌐
- Jul 20, 20263.5x their median
Join our conversation around "Protecting children in the digital age" with NCMEC and ChristineCaine on our IG Live tomorrow at 11:00 AM PT | 1:00 PM CT | 2:00 PM ET See you there! https://t.co/2gKbATnyPT
- Jul 28, 20262.8x their median
🚨 #BREAKINGNEWS: 9 CHILDREN HAVE BEEN FREED FROM SEXUAL EXPLOITATION IN SOUTH EAST ASIA A21 recently partnered with local law enforcement and community members to strengthen efforts to identify and protect children at risk of exploitation. That collaboration led to critical information about a group of highly vulnerable children who were being targeted by an adult offender. As authorities investigated, children disclosed experiences of sexual abuse and exploitation. Investigations remain ongoing as law enforcement works to hold everyone responsible accountable. Through the coordinated efforts of community members, law enforcement, and A21, 9 children have now been freed from sexual exploitation and connected to safety. Today, each child is receiving trauma-informed support through A21, including counseling, basic needs assistance, legal advocacy, and ongoing community-based aftercare. By surrounding survivors with long-term care and protection, we are helping create a foundation for healing while pursuing justice. This is what freedom looks like. When communities recognize the signs, take action, and work together, lives can change. Thank you for standing with us as we continue the fight to end human trafficking and protect vulnerable children. #BreakingNews #A21 #ProtectChildren #EndHumanTrafficking
- Jul 24, 20262.8x their median
The hard truth is that the way children are being exploited is changing. Today, a child doesn't have to leave home to become a target. Through screens, perpetrators can groom, manipulate, and exploit children from anywhere in the world. This isn't a future problem. It's happening now. If we don't understand how online child sexual exploitation is evolving today, we'll leave the next generation to face an even greater crisis tomorrow. Prevention starts with awareness. And awareness starts with us. Join hundreds of thousands around the world who are learning how to recognize today's risks and protect children before exploitation happens. Visit https://t.co/4PfFgCSnPb and you will find everything you need to get involved. 🧡
- Oct 14, 20262.5x their median
👤Human beings are not commodities. Yet human trafficking generates more than $236 billion in profit every year. Behind that number are real people whose lives, bodies, and vulnerabilities are being exploited for someone else’s financial gain. Traffickers see opportunity. They see profit. They see people as something they can buy, sell, and exploit. But people are not commodities. They are not transactions. They are not someone else’s source of income. That’s why prevention matters. Why recognizing the signs matters. Why communities need to know how to respond when someone may be vulnerable to exploitation. The trafficking industry may be worth billions. But no amount of profit can measure the value of a human life. 📢 Visit https://t.co/HftJ9eMUQa to learn how you can help prevent exploitation and stand against human trafficking. *Source: International Labour Organization, 2024.
- Aug 26, 20262.5x their median
🚨 #BREAKINGNEWS: A TEENAGE GIRL HAS BEEN FREED FROM ONLINE CHILD SEXUAL EXPLOITATION A21 recently began supporting a young girl who was targeted online by an individual using a fake social media account to gain her trust. After establishing contact, the perpetrator manipulated the survivor into sharing inappropriate images and then used those images to threaten and blackmail her into sending more. When she refused, the images were shared publicly across multiple online platforms. The survivor and her family reported the exploitation to law enforcement, who referred her to A21 for emotional and Aftercare support. In addition, a partner organization is working alongside authorities to support efforts to remove the images from online platforms while the investigation into the perpetrator continues. Today, the survivor is connected to care and support as she begins the process of healing from what happened to her. Her story is a reminder that online child sexual exploitation can begin with something as seemingly simple as a social media interaction, but the consequences can be devastating. Children deserve to feel safe both online and offline. By understanding how perpetrators operate, recognizing the signs of exploitation, and ensuring survivors have access to long-term care, we can help create safer digital spaces for children everywhere. #BreakingNews #A21 #OnlineChildExploitation #ProtectChildren #EndHumanTrafficking
- Sep 14, 20262.3x their median
🚨#BREAKINGNEWS: A TEENAGE GIRL HAS BEEN FREED FROM ONLINE CHILD SEXUAL EXPLOITATION. We have recently supported the identification and protection of a young girl who had been targeted by an adult perpetrator through a trusted relationship with her family. After gaining the family’s trust, the perpetrator isolated the young girl and sexually exploited her, recording the abuse and later using those images to manipulate and blackmail her into continued exploitation. The survivor was identified through an international law enforcement investigation into an individual who was arrested for possessing child sexual abuse material involving children in Southeast Asia. She is one of several children identified through the investigation who have since been connected to care and protection. Today, she is receiving support through A21’s Freedom Center, including counseling, legal representation, and ongoing care as she moves forward in her journey toward healing and freedom. Online child sexual exploitation can happen through the devices and digital spaces children use every day, often without the people closest to them realizing what is happening. This is why identifying the signs, strengthening child protection, and ensuring survivors have access to long-term support matters. Together, we can help protect children from exploitation and create pathways to lasting freedom. #BreakingNews #A21 #OnlineChildExploitation #ProtectChildren #EndHumanTrafficking
- Sep 17, 20262.2x their median
TWO WEEKS AWAY. 📣 In less than one hour, you’ll gain the knowledge, tools, and understanding to help prevent online child sexual exploitation and protect the people you love. The Global Freedom Summit is almost here. October 1, 2026. Don’t miss it. And don’t keep it to yourself. Share this with a friend. Together, we can expand freedom everywhere, forever. Visit https://t.co/4PfFgCSnPb to register and join the movement to end human trafficking. 🤝
- Sep 23, 20262.0x their median
It started with a wall of missing persons in Greece. Christine stood there, looking at face after face, and said “yes” to a fight that would become @A21. One moment. One yes. And a ripple that has reached across the globe in ways none of us could have imagined. And on her 60th birthday, Christine celebrated by doing what she loves most: fighting for freedom. To mark this milestone, she asked you to help raise $600,000 to end online child exploitation and support survivors. Generous donors matched every dollar, and together, you have now raised more than $1.2 million. Thank you. Thank you to every person who gave, shared, and said “yes” to fueling this mission. The window is still open to give, and every dollar given today will help protect children from exploitation and support survivors on their journey toward freedom. Comment GIFT and we’ll send you the link. Because the more we raise, the further freedom extends. And there are still children waiting.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 99K followers, an engagement rate of 0.006%. Measured over 21 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 633 times each, and 0.948% of those impressions turn into an interaction. That is about 0.636% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 81% link out. The account's strongest tracked post pulled 24 interactions, about 4.0x its own typical post.
- What is A21's engagement rate on X?
- A21 (@A21) has an engagement rate of 0.006%, based on the median interactions across 21 original posts from the last 30 days against 99,499 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, A21 sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @A21 have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @A21 post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.8 posts per day across the measured window.