301🇦🇲 engagement report
@301arm - 52K followers on X
Measured over 52 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 49 interactions against 52K followers, an engagement rate of 0.094%. Measured over 52 original posts, its engagement rate beats 45% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 2.05% of those impressions turn into an interaction. That is about 4.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 96% carry an image or video, 8% are part of a thread and 6% link out. The account's strongest tracked post pulled 1.1K interactions, about 22x its own typical post.
Measured over 52 original posts from a 30-day window, last computed on October 17, 2026.
Compared with accounts its own size
301🇦🇲's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.094%, 301🇦🇲 sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 6% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1451 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 18, 202422x their median
As an independent media outlet, the 301 team only recognizes and uses one map when reporting on Armenian news and that is the map of Armenia and Artsakh regardless of occupation status. https://t.co/3OaFjhDDVk
- Oct 2, 20264.8x their median
In 1966, eight-year-old Armenian boy Nelson Movsisyan was brutally murdered by a group of Azerbaijanis in Martuni, Artsakh. In 2026, sixty years later, an Azerbaijani serviceman illegally crossed into Armenia, reached Shaki in Syunik, entered an Armenian family’s home and opened fire, seriously wounding a mother in front of her children. Nelson’s murder is not just a forgotten story from another era. The latest case in Shaki is a reminder that violence against Armenians by Azerbaijanis cannot be reduced to the wars of the late twentieth and early twenty-first centuries. It predates the First Artsakh War by decades. Nelson’s story is part of that longer history, and it deserves to be remembered.
- Oct 12, 20264.8x their median
Ani Avetisyan, wounded defending her children from an armed Azerbaijani soldier in Shaki, Syunik, has described the October 1 attack after Nikol Pashinyan criticized her for intervening rather than waiting for police. On October 7, Pashinyan called the attack an “ordinary criminal incident,” saying: “I understand that maternal instinct is strong, but when you call the police, you must wait for the police to act.” He also suggested that if the family had waited, “most likely, nothing would have happened.” Speaking to Azatutyun from a Yerevan hospital, Avetisyan, 39, said she arrived home to find Azerbaijani serviceman Nasimi Musayev pointing a rifle at her children. He had held them hostage for about 15 minutes, she said. Musayev fired three shots, she recalled. The first missed. When he aimed at her son, she grabbed the rifle, losing her left thumb and severely injuring her other fingers. She fought back with a knife. When he aimed at her chest, she pushed the barrel down and was shot in the leg. Even after she fell, he tried to fire again, reloaded and fled. “If I hadn’t reacted at that moment, neither I nor my children would be alive today,” she said. She did not know he was Azerbaijani; he never spoke. She faces three more surgeries. Avetisyan criticized the delayed police response, saying officers arrived at her home after she did, despite receiving an emergency call. She had traveled from a hotel in Sisian, which she said was farther from Shaki than the local police station. Azerbaijan notified Armenia’s National Security Service on September 29 that a serviceman had left his unit and might have entered Armenia. Residents were not warned. Musayev was apprehended October 1, after the attack. “If we had been warned, I wouldn’t have sent my children to school, and we wouldn’t have stayed in Shaki,” she said. Musayev remains detained, facing charges of illegal border crossing, firearms smuggling, grievous bodily harm with a weapon, illegal firearms possession and violating the inviolability of a home. Her account raises questions about the missing warning, police response and Pashinyan’s criticism.
- Oct 6, 20264.8x their median
Today marks the birthday of Ashot Ghulyan, known to Armenians as Bekor Ashot. He was one of the men who gave the Artsakh Liberation War its face, its courage and its legend. Born on October 6, 1959, Bekor Ashot became a central figure in Artsakh’s self-defense movement. He commanded Stepanakert’s first company and fought on some of the war’s most decisive fronts, from Askeran and Hadrut to Shahumyan, Karin Tak, Shushi, Berdzor and Martakert. In May 1992, his unit played a key role in the liberation of Shushi, a victory that became one of the defining moments of the Armenian struggle for Artsakh. He was wounded repeatedly in battle. That is how he became “Bekor,” meaning “fragment” or “shrapnel.” The name stayed with him because it described more than his wounds. It described a man who kept fighting even after war had already left its mark on his body. On August 24, 1992, Bekor Ashot was killed during fighting near Drmbon. He was only 32 years old. He was posthumously awarded the title Hero of Artsakh and the First Degree Combat Cross. His words remain among the most painful warnings left by that generation: “If Karabakh is destroyed, it will be destroyed only because of political games.” More than three decades later, those words no longer sound like a warning. They sound like history. Bekor Ashot belonged to a generation that fought for Artsakh with blood, conviction and sacrifice. Today, as Artsakh remains under Azerbaijani occupation, his name stands not only as a memory of victory, but as a reminder of what was defended, what was lost and what must not be forgotten.
- Oct 3, 20264.5x their median
Doctors are fighting to save the leg of Ani Avetisyan, the Armenian mother who was shot while shielding her three children from an armed Azerbaijani serviceman who had illegally crossed into Armenia and broken into their home in Shaki. Relatives told Pastinfo that doctors removed several “handfuls” of shrapnel from Ani’s thigh during surgery on Saturday. They said one of the blood vessels in her leg is no longer viable, there is additional damage around the knee, and it remains unclear whether she will be able to walk normally again. Further surgeries are expected. Her injuries are now so serious that relatives said the loss of three fingers on her left hand is no longer their primary medical concern. On October 1, Azerbaijani serviceman Nasim Musayev broke a window and the lock to the family’s home while Ani was in Sisian. Her children later entered the house and found him inside. One managed to keep a phone connection open, allowing Ani to hear what was happening. Ani immediately drove to Shaki despite her children warning her that Musayev was armed. According to her sister, Arpi Avetisyan, Musayev was pointing his weapon toward the children when Ani stepped in front of them and tried to push the rifle away. He opened fire, severing three fingers on her left hand and seriously wounding her thigh. As Musayev attempted to reload, Ani fought back with a knife before losing consciousness. Her 15-year-old son then intervened, fracturing his own fingers in the struggle. One later required surgery. Musayev, who had illegally crossed Armenia’s state border, was detained later that day and has since been charged with illegal border crossing, firearms smuggling and other offenses. Armenia’s National Security Service had been warned by Azerbaijani authorities on September 29 that the serviceman may have crossed into Armenia. The NSS has not publicly explained how the armed serviceman was able to reach Shaki before being detected.
- Oct 6, 20264.0x their median
Former German intelligence chief August Hanning, who was arrested on Tuesday on suspicion of espionage and attempted treason, is being investigated over alleged links to Azerbaijani intelligence, according to Der Spiegel. Hanning, 80, headed Germany’s Federal Intelligence Service, the BND, from 1998 to 2005. German federal prosecutors say he is suspected of obtaining classified information and using material derived from it in contacts with a foreign intelligence official. According to Der Spiegel, investigators believe the foreign intelligence officer involved was Azerbaijani. Hanning allegedly obtained classified BND documents from his former associate Manfred D. and used the information to prepare a written intelligence analysis intended for the Azerbaijani officer. Whether the analysis ultimately reached its intended recipient remains under investigation. Hanning is also known to have maintained connections with Azerbaijan. He previously served on the board of the German-Azerbaijani Forum, an organization promoting relations between the two countries. The forum has previously drawn scrutiny over its links to German politicians and Azerbaijan’s lobbying network. Several former German lawmakers have faced investigations or legal proceedings over allegations involving Azerbaijani money and political influence in Europe. Former Bundestag members Eduard Lintner and Axel Fischer have faced bribery proceedings over alleged payments linked to Azerbaijan, while former MP Karin Strenz was previously found to have violated Council of Europe rules over undisclosed conflicts of interest connected to Azerbaijan. German authorities arrested both Hanning and Manfred D. on October 6. Prosecutors are investigating Hanning on suspicion of treasonous espionage, obtaining state secrets, attempted treason and acting as an agent for a foreign intelligence service. German federal prosecutors have not publicly identified the foreign state involved, but Der Spiegel reports, citing investigators, that the suspected intelligence contact was Azerbaijani. Hanning’s lawyer has declined to comment publicly on the allegations concerning Azerbaijan.
- Oct 2, 20263.7x their median
Mount Ararat is one of the strongest symbols of Armenia. No government can change that. No official order can erase that. No political slogan can rewrite what Ararat means to Armenians. Days ago, reports surfaced that Yerevan Municipality had allegedly received instructions not to publish videos where Mount Ararat is visible. According to the report, if Ararat appeared in a video, departments were instructed to remove it and publish a new version where the mountain could no longer be seen. Yerevan Municipality denied receiving such an order. But the context is impossible to ignore. This is also the same political line Pashinyan has pushed for years. In 2023, while speaking about Armenia’s coat of arms, Pashinyan pointed to “Noah’s ark on Mount Ararat” and asked what it had “to do with the state established in 1991.” He then framed the issue as a divide between “historical Armenia and real Armenia.” In 2025, while defending the removal of Ararat from Armenia’s border stamps, he again argued that Armenia must define itself within its “internationally recognized territory and borders.” So when reports now claim that Ararat is being kept out of promotional videos, people are right to see a pattern. This is not about design. It is not about stamps. It is not about one video, one background or one municipal denial. It is about an attempt to shrink Armenian identity into the political vocabulary of the current authorities. It does not belong to one party. It does not belong to one political moment. Ararat belongs to Armenians worldwide. It has lived in our art, literature, songs, churches, homes and national consciousness for generations. It stood there before today’s officials came to power, and it will remain there long after they are gone. Ararat cannot be erased by removing it from a stamp. It cannot be erased by cropping it out of a video. And it cannot be erased by telling Armenians that their identity must stop at the border of today’s political convenience. Ararat is a symbol of Armenia.
- Oct 1, 20263.7x their median
BREAKING: An Azerbaijani serviceman who illegally crossed into Armenia, reached Shaki in Syunik, a village less than 20 kilometers from the nearest section of the Armenia-Azerbaijan border, entered an Armenian family’s home and shot a woman is not being prosecuted for illegal border crossing under the charges publicly announced so far. On September 29, Azerbaijan’s State Security Service had informed Armenia’s National Security Service that the serviceman had disappeared from his military unit and may have illegally crossed into Armenia. Armenian authorities said search operations were launched. Two days later, Nasimi Musayev entered a home in Shaki and opened fire after being discovered, shooting a woman in the leg in front of her children. She was treated in Sisian before being transferred to Yerevan. Two of her children also required medical treatment, one with a fractured wrist and another with soft-tissue injuries. Musayev was detained later that afternoon at another address in Shaki. Armenia’s Prosecutor General’s Office later disclosed that the case was opened under provisions covering serious bodily harm involving a weapon, illegal carrying of a firearm and violation of the inviolability of a home. Illegal border crossing was not among them. One week before the shooting in Shaki, Pashinyan told the UN General Assembly that "peace" between Armenia and Azerbaijan had been “established.” Pashinyan’s government has not explained where Musayev crossed the border, how he reached Shaki while search operations were underway, whether residents were warned that an armed Azerbaijani serviceman may have entered Armenia, or why illegal border crossing is absent from the charges publicly announced against him. 20 Armenians continue to remain illegally held captive by Azerbaijan, including civilians and former political and military leaders of Artsakh. While Armenian captives remain imprisoned under Azerbaijan’s prosecutions, Pashinyan’s government has yet to explain why an Azerbaijani serviceman who crossed into Armenia and shot a civilian is not publicly facing an illegal border crossing charge.
- Oct 15, 20263.1x their median
Major General Davit Manukyan is among the Armenian hostages unlawfully held in a Baku prison since September 27, 2023. A respected senior officer and lifelong serviceman, he has dedicated his life to the defense and security of his homeland. Manukyan was taken hostage during the forcible ethnic cleansing of Armenians from Artsakh, while traveling in the same vehicle as Armenian businessman, philanthropist, and former State Minister of Artsakh Ruben Vardanyan, who remains a hostage in Baku as well. Following their abduction, Vardanyan personally apologized to Manukyan’s wife, acknowledging the deep injustice both men suffered. For 1,114 days, Major General Manukyan has been illegally detained by the dictatorship in Baku, in open violation of international humanitarian law. On February 5, 2026, he was sentenced to life imprisonment following a sham trial. His continued captivity, along with that of other Armenian hostages, represents a grave injustice and a deliberate act of political coercion. These men are not criminals. They are hostages of a regime that weaponizes human suffering. Their unlawful imprisonment is a tool of intimidation against the Armenian people and a stain on the conscience of the international community. Today, as Davit Manukyan marks his birthday in Azerbaijani captivity, we demand justice. We demand accountability. We demand the immediate and unconditional release of Major General Davit Manukyan and all Armenian hostages held in Baku.
- Oct 10, 20262.6x their median
Hadrut, the historic heart of Artsakh’s Hadrut district, has been under Azerbaijani occupation since October 2020. Historically part of Dizak, one of the provinces of Artsakh in Greater Armenia, Hadrut is home to a rich Armenian cultural heritage spanning millennia. Archaeological discoveries, including pagan, early Christian, and medieval monuments, testify to centuries of settlement, with evidence dating back to the 2nd and 1st millennia BC. Hadrut has also played a significant role in the Armenian people’s struggle for survival. In 1918, its residents resisted advancing Turkish forces seeking to reach Zangezur. Since the occupation, Armenian cultural and historical landmarks in Hadrut have faced widespread destruction and vandalism. The Avetik Isahakyan Central Library and nearby residential buildings have been demolished, the memorial honoring Hadrut’s war heroes has been destroyed, and St. Harutyun Church and its surrounding khachkars have been vandalized. We will return.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 49 interactions against 52K followers, an engagement rate of 0.094%. Measured over 52 original posts, its engagement rate beats 45% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 2.05% of those impressions turn into an interaction. That is about 4.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 96% carry an image or video, 8% are part of a thread and 6% link out. The account's strongest tracked post pulled 1.1K interactions, about 22x its own typical post.
- What is 301🇦🇲's engagement rate on X?
- 301🇦🇲 (@301arm) has an engagement rate of 0.094%, based on the median interactions across 52 original posts from the last 30 days against 52,094 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.094%, 301🇦🇲 sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @301arm have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @301arm post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 1.97 posts per day across the measured window.