2M.ma engagement report
@2MInteractive - 903K followers on X
Measured over 56 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 8 interactions against 903K followers, an engagement rate of 0.001%. Posts are seen about 1.3K times each, and 0.599% of those impressions turn into an interaction. That is about 0.148% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 56 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 704 interactions, about 88x its own typical post. Recurring topics include #المغرب, #برلمان, #الظهيرة.
Measured over 56 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #المغرب, #برلمان, #الظهيرة.
Where this sits in the catalog
At 0.001%, 2M.ma sits below the 10th percentile of the 201,342 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 16% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 200 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 202688x their median
La presse espagnole entre témoignages controversés et fausses informations... Du témoignage de Wafae Atid sur El Pais aux fake news sur les relations 🇲🇦🇪🇸, décryptage d’une bataille de narratifs où l’information approximative et les récits controversés semblent faire le jeu de certains médias espagnols dernièrement.
- Sep 18, 202685x their median
قصة بدأت بمعلومات قليلة عن أب مغربي ونداء عبر مواقع التواصل، ثم قادت الصدفة راؤول إلى عربة شاورما في نيويورك، لتنتهي بلقاء والده بعد 29 سنة. #حديث_الساعة https://t.co/oy8rQslUVX
- Oct 22, 202646x their median
رئيسة الحكومة ترد على ادريس الأزمي: "خاصك تولي دير تمرين باش تولف تقول رئيسة الحكومة ماشي رئيس" #المغرب #برلمان https://t.co/Y9KkeOyBgX
- Oct 23, 202637x their median
🎙فوزي لقجع، وزير الاقتصاد والمالية والنجاعة العمومية: "الأجور الشهرية الصافية التي تقل عن 10000 درهم ستصبح معفاة من الضريبة على الدخل ابتداء من فاتح يناير 2027" #برلمان #المغرب https://t.co/xIUZsGlrp0
- Oct 22, 202630x their median
المنصوري ترد على منتقدي لهجتها: المغاربة ماجابونيش باش ندير ليهم "الهمزة" #المغرب #برلمان https://t.co/QquKTpeFrV
- Oct 23, 202623x their median
فوزي لقجع: 431 ألف أرملة ستستفيد من إجراء الرفع من المعاش المخول للأرامل من 50% إلى 100%. #المغرب #برلمان https://t.co/a54hAzPXEn
- Aug 27, 202619x their median
🚨 أكد قطب المديرية العامة للأمن الوطني والمديرية العامة لمراقبة التراب الوطني، في بلاغ، عدم تسجيل أي اختراق لأنظمته المعلوماتية أو لقواعد بياناته الأمنية. 📌 وأوضح البلاغ أن نشر البيانات الشخصية ليست نتيجة اختراق معلوماتي لنظم المعلومات الأمنية، وإنما هي بيانات قديمة تم تحميلها من قواعد بيانات وأنظمة معلوماتية تشرف عليها شركات التأمين ومنظمات التغطية الصحية والاجتماعية. 🔎 كما حذر من تداول صور ووثائق مفبركة ومنسوبة بشكل زائف لموظفين ومصالح أمنية، مؤكدا استمرار الأبحاث لتوقيف المتورطين.
- Sep 5, 202618x their median
أكد وزير الخارجية الدنماركي أن بلاده وأوروبا في حاجة إلى شريك موثوق مثل المغرب، بالتزامن مع بحث سبل إرساء شراكة استراتيجية بين الرباط وكوبنهاغن. https://t.co/5n7R3qp05R
- Aug 20, 202617x their median
🇲🇦 Moroccan adventurer Meryem Belkihel Shows Snow-Covered Mountains in Imlil in Mid-August. @Meghyem0ut #2menglish https://t.co/Ac5EyIMMdS
- Sep 20, 202617x their median
بـ11 مركزا.. تقدمت الدار البيضاء في أحدث تصنيف للمراكز المالية العالمية، لتحتل المرتبة الـ38 عالميا والـ3 إقليميا، مع الحفاظ على صدارتها إفريقيا. #الظهيرة https://t.co/TImMv5Uurc
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 903K followers, an engagement rate of 0.001%. Posts are seen about 1.3K times each, and 0.599% of those impressions turn into an interaction. That is about 0.148% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 56 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 704 interactions, about 88x its own typical post. Recurring topics include #المغرب, #برلمان, #الظهيرة.
- What is 2M.ma's engagement rate on X?
- 2M.ma (@2MInteractive) has an engagement rate of 0.001%, based on the median interactions across 56 original posts from the last 30 days against 902,998 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, 2M.ma sits below the 10th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @2MInteractive have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @2MInteractive post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.