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24 Hours of Le Mans engagement report

@24hoursoflemans - 520K followers on X

Measured over 10 original posts from a 30-day window, last computed on September 5, 2026.

Engagement

Middle of its size range
Per follower
0.086%
of 520K followers
Per impression
2.49%
18K views on a typical post
Reach
3.46%
of its followers see a post
Typical post
448
interactions (median)
Saved
0.094%
17 bookmarks on a typical post
Posting rate
0.7/day
active 47% of days
Peak time
10:00 UTC
Monday

A typical post picks up 448 interactions against 520K followers, an engagement rate of 0.086%. Measured over 10 original posts, its engagement rate beats 67% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 2.49% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 7.9K interactions, about 18x its own typical post. Recurring topics include #lemans24, #wec, #feellemans.

Measured over 10 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #lemans24, #wec, #feellemans.

Compared with accounts its own size

24 Hours of Le Mans's engagement rate beats 67% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.086%, 24 Hours of Le Mans sits above the 25th percentile of the 66,536 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99119.7%
Engagement rate as a share of followers, across the 66,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,995 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile119.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link30% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 232 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 14, 202618x their median

    WOW! @ToyotaRacingWEC win the day! It's been 4 years since their last triumph at Le Mans! #LeMans24 #FeelLeMans #WEC https://t.co/HRtpn1xXpZ

    5.8K1.9K40118301K viewsView on X
  • Aug 14, 20266.6x their median

    New rivals are stepping into the arena🔥 @FordRacing and @MCLEndurance are bringing the fight to the Hypercar grid next year. Legends are clashing and the ultimate endurance war is loading. Are you ready? #FeelLeMans #LeMans24 #WEC https://t.co/lKQYkeeEVC

    2.6K319193568K viewsView on X
  • Jul 4, 20264.8x their median

    Happy 4th of July everyone! 🇺🇸✨ #LeMans24 #WEC https://t.co/va93NoPUZM

    2.0K16010549K viewsView on X
  • Aug 8, 20264.6x their median

    Magma in (slow) motion 🌋 #FeelLeMans #LeMans24 #WEC #GenesisMagma https://t.co/HSaMOLDXTq

    1.8K1939443K viewsView on X
  • Jun 23, 20264.4x their median

    Already missing #LeMans24? 🥹 https://t.co/XEafaPQFDJ

    1.8K15314742K viewsView on X
  • Jun 30, 20263.9x their median

    Let’s be honest: we miss them 🥹 #LeMans24 #WEC https://t.co/bLQI4FKGVC

    1.6K1276231K viewsView on X
  • Aug 17, 20263.6x their median

    First look! ⚡️ @FordRacing's Hypercar hit the track today for its first official tests with Matt Campbell and Logan Sargeant behind the wheel. The journey to #LeMans24 has officially begun! 🏁 #WEC #FordPerformance https://t.co/sOyhHbzbpe

    1.4K17221530K viewsView on X
  • Jul 7, 20262.0x their median

    Pristine at the start, battle-worn at the finish: 24 hours of endurance leaves its mark 🤕 #LeMans24 #WEC https://t.co/68VnCrDhvQ

    845601032K viewsView on X
  • Jul 31, 2026

    Stop scrolling and just listen to the heartbeat of #LeMans24 https://t.co/7haZyZfmF4

    579795319K viewsView on X
  • Aug 11, 2026

    We are still there 🥹 #FeelLeMans #LeMans24 #WEC https://t.co/4XdJO0Z6Qk

    596403119K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lemans24#wec#feellemans#astonmartin#imsa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 448 interactions against 520K followers, an engagement rate of 0.086%. Measured over 10 original posts, its engagement rate beats 67% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 2.49% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 7.9K interactions, about 18x its own typical post. Recurring topics include #lemans24, #wec, #feellemans.

What is 24 Hours of Le Mans's engagement rate on X?
24 Hours of Le Mans (@24hoursoflemans) has an engagement rate of 0.086%, based on the median interactions across 10 original posts from the last 30 days against 519,783 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.086%, 24 Hours of Le Mans sits above the 25th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @24hoursoflemans have real engagement?
Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @24hoursoflemans post?
Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 0.7 posts per day across the measured window.

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