24 Hours of Le Mans engagement report
@24hoursoflemans - 520K followers on X
Measured over 10 original posts from a 30-day window, last computed on September 5, 2026.
Engagement
A typical post picks up 448 interactions against 520K followers, an engagement rate of 0.086%. Measured over 10 original posts, its engagement rate beats 67% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 2.49% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 7.9K interactions, about 18x its own typical post. Recurring topics include #lemans24, #wec, #feellemans.
Measured over 10 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #lemans24, #wec, #feellemans.
Compared with accounts its own size
24 Hours of Le Mans's engagement rate beats 67% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.086%, 24 Hours of Le Mans sits above the 25th percentile of the 66,536 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 119.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 30% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 232 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 14, 202618x their median
WOW! @ToyotaRacingWEC win the day! It's been 4 years since their last triumph at Le Mans! #LeMans24 #FeelLeMans #WEC https://t.co/HRtpn1xXpZ
- Aug 14, 20266.6x their median
New rivals are stepping into the arena🔥 @FordRacing and @MCLEndurance are bringing the fight to the Hypercar grid next year. Legends are clashing and the ultimate endurance war is loading. Are you ready? #FeelLeMans #LeMans24 #WEC https://t.co/lKQYkeeEVC
- Jul 4, 20264.8x their median
Happy 4th of July everyone! 🇺🇸✨ #LeMans24 #WEC https://t.co/va93NoPUZM
- Aug 8, 20264.6x their median
Magma in (slow) motion 🌋 #FeelLeMans #LeMans24 #WEC #GenesisMagma https://t.co/HSaMOLDXTq
- Jun 23, 20264.4x their median
Already missing #LeMans24? 🥹 https://t.co/XEafaPQFDJ
- Jun 30, 20263.9x their median
Let’s be honest: we miss them 🥹 #LeMans24 #WEC https://t.co/bLQI4FKGVC
- Aug 17, 20263.6x their median
First look! ⚡️ @FordRacing's Hypercar hit the track today for its first official tests with Matt Campbell and Logan Sargeant behind the wheel. The journey to #LeMans24 has officially begun! 🏁 #WEC #FordPerformance https://t.co/sOyhHbzbpe
- Jul 7, 20262.0x their median
Pristine at the start, battle-worn at the finish: 24 hours of endurance leaves its mark 🤕 #LeMans24 #WEC https://t.co/68VnCrDhvQ
- Jul 31, 2026
Stop scrolling and just listen to the heartbeat of #LeMans24 https://t.co/7haZyZfmF4
- Aug 11, 2026
We are still there 🥹 #FeelLeMans #LeMans24 #WEC https://t.co/4XdJO0Z6Qk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 448 interactions against 520K followers, an engagement rate of 0.086%. Measured over 10 original posts, its engagement rate beats 67% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 2.49% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 7.9K interactions, about 18x its own typical post. Recurring topics include #lemans24, #wec, #feellemans.
- What is 24 Hours of Le Mans's engagement rate on X?
- 24 Hours of Le Mans (@24hoursoflemans) has an engagement rate of 0.086%, based on the median interactions across 10 original posts from the last 30 days against 519,783 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.086%, 24 Hours of Le Mans sits above the 25th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @24hoursoflemans have real engagement?
- Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @24hoursoflemans post?
- Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 0.7 posts per day across the measured window.