10 News engagement report
@10NewsAU - 226K followers on X
Measured over 84 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 10 interactions against 226K followers, an engagement rate of 0.005%. Measured over 84 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.42% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 84 posts sampled, 100% carry an image or video, 19% are part of a thread and 35% link out. The account's strongest tracked post pulled 663 interactions, about 66x its own typical post.
Measured over 84 original posts from a 30-day window, last computed on October 1, 2026. Recurring tag: #breaking.
Compared with accounts its own size
10 News's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, 10 News sits above the 10th percentile of the 205,676 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 35% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 35% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 429 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 10, 202666x their median
Everyone remembers where they were when Sandra Sully broke the news of the attacks on the World Trade Center on September 11, 2001 on 10's Late News. 25 years on, we look back at the story that changed the world. Tune in to 10’s Late News tonight at 9:40pm. https://t.co/3fEqqe12ri
- Sep 28, 202633x their median
Support for One Nation has surged in new polling, showing Queenslanders now favour Pauline Hanson over Anthony Albanese for Prime Minister. The latest Newspoll also reveals One Nation now holds the lead on the primary vote in the Sunshine State and New South Wales. The party is also just one point shy of overtaking Labor in Western Australia and South Australia. The Prime Minister's net approval rating has plunged over the last year, as voters struggle with the cost of living and inflation. However, nationally, Anthony Albanese still commands a lead in a two-person preferred vote, leading Senator Hanson 56 to 44 per cent. Tune in to 10 News at 5pm for more. https://t.co/6spEQ1yLhx
- Sep 2, 202617x their median
Beloved former Bondi Rescue lifeguard Matt Dee has died, with tributes pouring in from former co-stars and fans. News of his death was shared by his mental health advocacy page, FTW Revolution, with those who knew him remembering him as someone who touched countless lives. If you are struggling with your mental health, contact Lifeline on 13 11 14 or text 0477 13 11 14.
- Sep 7, 202614x their median
On September 11, 2001, Sandra Sully broke the news of the 9/11 attacks to Australia on 10's Late News. 25 years on, we look back at the story that changed the world. Tune in to Channel 10 this Friday at 9:40pm. https://t.co/hptRrAwTX5
- Sep 23, 202611x their median
Gary “Angry” Anderson of "Rose Tattoo" fame has died aged 79. A joint statement from the Anderson family and Rose Tattoo band members revealed Anderson died on Monday, September 21. "Angry was a devoted father, and much-loved bandmate, friend, and member of the wider music and entertainment community," the statement reads, "his loss will be deeply felt by all those who knew and loved him both here in Australia and overseas." The family and band members have thanked fans for their prayers, and messages of love and continued support.
- Sep 22, 20269.5x their median
Piers Morgan has threatened to sue Princess Diana's brother, Charles Spencer, over allegations detailed in his new book. The book, Swan Song: Diana, My Sister, claims Morgan published photos of Princess Diana exercising in a leotard taken by a hidden camera. Morgan pointed out he didn't become editor of the tabloid, the Daily Mirror, until 1995, two years after the photos were published. Click the link below for more royal family news.
- Sep 10, 20268.2x their median
A drone display recreating the Twin Towers lit up the skies above New York Harbour on Wednesday, paying tribute to those lost in the September 11 attacks ahead of the 25th anniversary. The formation featured 2,977 individual lights, one for each person killed in the 2001 tragedy. Families of 9/11 victims, survivors, and first responders helped develop the project. Tune in to 10's Late News tonight at 9:40pm as we look back at the day that changed the world.
- Sep 8, 20268.2x their median
Prince George has arrived for his first day at Eton College, accompanied by his parents, the Prince and Princess of Wales. The future king follows in the footsteps of his father Prince William and uncle Prince Harry, who both attended the prestigious boarding school where annual fees are more than $120,000 AUD a year.
- Sep 22, 20267.6x their median
🚨 ATTENTION ALL SWIFTIES: Taylor Swift is releasing a new song. "I've been impatiently waiting to tell you that my brand new single 'Patient Zero' will be out on September 25 (!!!!!!!!!!!!)," she wrote on her social media channels. The single's title was teased in Swift's Instagram bio, which now reads "And, baby, that's sh0w business f0r y0u", with each "o" swapped for a zero. The announcement followed a cryptic countdown clock on her website, which has since revealed three limited-edition CDs, available to preorder now. https://t.co/6spEQ1yLhx
- Sep 28, 20266.6x their median
The Treasurer has confirmed a boost to the federal budget's bottom line, with the final outcome for 2025-26 landing $6 billion better than anticipated. Click the link below to see what this means for the year ahead. https://t.co/zOqbXIIl9f
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 226K followers, an engagement rate of 0.005%. Measured over 84 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.42% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 84 posts sampled, 100% carry an image or video, 19% are part of a thread and 35% link out. The account's strongest tracked post pulled 663 interactions, about 66x its own typical post.
- What is 10 News's engagement rate on X?
- 10 News (@10NewsAU) has an engagement rate of 0.005%, based on the median interactions across 84 original posts from the last 30 days against 226,056 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, 10 News sits above the 10th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @10NewsAU have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @10NewsAU post?
- Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 3.67 posts per day across the measured window.