UK Prime Minister engagement report
@10DowningStreet - 5.6M followers on X
Measured over 3 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 5.4K interactions against 5.6M followers, an engagement rate of 0.095%. Posts are seen about 1.4M times each, and 0.375% of those impressions turn into an interaction. That is about 25.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 70K interactions, about 13x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 25, 2026.
Where this sits in the catalog
At 0.095%, UK Prime Minister sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 276 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 9, 202613x their median
Our Chief Mouser Larry is back at Downing Street following a minor operation, and is recovering well. He is feline much better but taking things one paw at a time. We are grateful to the vets for their outstanding care. https://t.co/ScZ82a5o7n
- Aug 14, 20264.0x their median
This evening, an Emergency Alert has been sent to people across England and Wales as the wildfire risk remains very high. The request came directly from Fire and Rescue Services. I was in Stourbridge today and saw first-hand the devastating impact these fires have had on people’s homes and lives. Our priority now is to keep everyone safe and prevent more fires from starting. During this period of extreme heat, I’m asking everyone to take extra care. Please do not light any fires in gardens, the countryside or other open spaces, including parks, moorland and wooded areas. Our firefighters and emergency responders are working around the clock in incredibly difficult conditions. We can all help them. Please take the Emergency Alert seriously and follow the guidance in place.
- Aug 3, 20262.8x their median
Two weeks ago today, I admitted that politics has not been working for you and that we all need to raise our game. I meant it. So here's just some of what we've announced in the first fortnight: ✅ New national drive to end rough sleeping ✅ Tax cut on energy bills ✅ £2 cap on bus fares in England ✅ Record numbers of NCA officers deployed to tackle gangs behind small boat crossings ✅ 20% cut in business rates for thousands of pubs, clubs, and music venues ✅ Number 10 North, driving power out of Westminster and into every postcode across the country ✅ 14-year-olds will have early access to technical education, skills training and connections with employers ✅ Plan to fix our broken social care system ✅ Investment in our nuclear deterrent, supporting 22,000 apprenticeships ✅ Local mayors will get a share of income tax This is just the start. I know a fortnight does not fix a country. But I said I would do things differently, and I am.
- Aug 14, 2026
We cannot accept this as the new normal. https://t.co/7gKTpU0JZC
- Jul 20, 2026
Angela Rayner has been appointed as Secretary of State for Housing, Communities and Local Government @mhclg. https://t.co/CG9YLNePg2
- Aug 13, 2026
Turns out you can never escape your old teachers 🤣 This was a lovely surprise for me, on a very big morning for thousands of young people. Good luck to everyone getting their A-level, T-level and BTec results today. Whatever it says in those envelopes, you should be proud of the hard work that got you here. And remember, there isn't just one route to success.
- Jul 20, 2026
John Healey has been appointed as Chancellor of the Exchequer @hmtreasury. https://t.co/QPa3uK0tON
- Jul 20, 2026
Shabana Mahmood has been reappointed as Home Secretary @ukhomeoffice. https://t.co/jUsEEIpvna
- Jul 20, 2026
Ed Miliband has been appointed as Secretary of State for Foreign, Commonwealth and Development Affairs @FCDOGovUK. https://t.co/z5wMq19400
- Oct 14, 2026
Prime Minister @andyburnham welcomed President @ZelenskyyUa to Downing Street today. The United Kingdom will stand with Ukraine against Russia’s aggression, for as long as it takes. https://t.co/UW7TAcFj7t
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5.4K interactions against 5.6M followers, an engagement rate of 0.095%. Posts are seen about 1.4M times each, and 0.375% of those impressions turn into an interaction. That is about 25.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 70K interactions, about 13x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is UK Prime Minister's engagement rate on X?
- UK Prime Minister (@10DowningStreet) has an engagement rate of 0.095%, based on the median interactions across 3 original posts from the last 30 days against 5,634,989 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.095%, UK Prime Minister sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @10DowningStreet have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @10DowningStreet post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.13 posts per day across the measured window.