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007 First Light engagement report

@007GameIOI - 2.1M followers on X

Measured over 51 original posts from a 30-day window, last computed on October 26, 2026.

Engagement

Per follower
0.022%
of 2.1M followers
Per impression
1.79%
26K views on a typical post
Reach
1.24%
of its followers see a post
Typical post
467
interactions (median)
Saved
0.069%
18 bookmarks on a typical post
Posting rate
2.57/day
active 77% of days
Peak time
17:00 UTC
Thursday

A typical post picks up 467 interactions against 2.1M followers, an engagement rate of 0.022%. Posts are seen about 26K times each, and 1.79% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 51 posts sampled, 96% carry an image or video, 8% are part of a thread and 84% link out. The account's strongest tracked post pulled 25K interactions, about 53x its own typical post. Recurring topics include #007firstlight, #earnthenumber, #007firstlightphotomode.

Measured over 51 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #007firstlight, #earnthenumber, #007firstlightphotomode.

Where this sits in the catalog

At 0.022%, 007 First Light sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+111%+108% to +115%34K
Outbound link84% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 84% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 302 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 29, 202653x their median

    A free DLC is just around the bend. Tune in on October 1st. #007FirstLight #EarnTheNumber https://t.co/9uCpNDTPth

    22K1.8K3434331.1M viewsView on X
  • Oct 1, 202622x their median

    007 First Light is getting a new, free DLC. Extended Operations arrives October 1 with new missions, Valhalla Protocol, Photo Mode, New Game+, new weapons, outfits and more. Watch the trailer and discover what’s coming. Play now and #EarnTheNumber https://t.co/2f1HxKKX4H #007FirstLight

    8.8K1.1K242282743K viewsView on X
  • Aug 20, 202619x their median

    4 million copies sold since launch! Thank you for joining us on this journey and being part James Bond's return to gaming. #007FirstLight #EarnTheNumber https://t.co/bx9NEgkrwo

    7.8K733282127354K viewsView on X
  • Jun 10, 202614x their median

    We meet again, Mr. Bond. 007 First Light wins Players' Choice for May: https://t.co/h4lITo1LxM https://t.co/7yc65ZlQd5

    6.0K41723422303K viewsView on X
  • Sep 15, 20268.8x their median

    Today we would like to provide an update on the Nintendo Switch 2 release of 007 First Light. We know many of you have been looking forward to experiencing Bond's reimagined origin story on Nintendo Switch 2, and we greatly appreciate your enthusiasm. To ensure we deliver the quality of experience players expect, we have made the decision to delay the release to March 2027, with the exact date to be communicated later. This additional time will go toward polishing the Nintendo Switch 2 performance of the game. We were thrilled by the positive feedback on 007 First Light at gamescom, and it's a great sign of the progress being made across the whole game as we head toward launch. The same demo will be playable at Tokyo Game Show this week, so please join us there if you would like a hands-on experience. We will share further updates as soon as we are ready. Thank you for your patience, understanding, and continued support. #007FirstLight #EarnTheNumber

    3.3K295340177498K viewsView on X
  • Jul 24, 20268.5x their median

    007 First Light: Behind Enemy Lines is available now. New TacSim missions, unlockable outfits available for Intel, and several fixes and improvements thanks to your feedback. GET NOW and #EarnTheNumber https://t.co/St9989ZtWx #007FirstLight https://t.co/8oEku6OBve

    3.1K34914944225K viewsView on X
  • Jul 20, 20268.2x their median

    GeForce Summer Nights GPU Reveal: 007 First Light Recruits, your prize has entered the field: A custom GeForce RTX 5080 Founders Edition inspired by Bond Want it? 🟢 Comment #RTXPowersPlay 🟢 Watch @GeForce_JacobF LIVE during our 007: First Light takeover 🗓️ 7/24 | ⏰ 1-3 PM PT

    1.2K2311.9K5118K viewsView on X
  • Jun 19, 20265.3x their median

    Improvise and adapt to stay ahead, and PunchKid does all under an incredible pace. What's your most satisfying combat sequence? #007FirstLight #EarnTheNumber https://t.co/qJMP4fG0O2

    2.3K116428299K viewsView on X
  • Jun 21, 20264.4x their median

    Happy Father's Day to all of you who lend a helping hand and offer sound advice to those who need a bit of assistance from time to time. What's your favourite Bond and Q moment in 007 First Light? Get now and #EarnTheNumber https://t.co/St9989ZtWx #007FirstLight #FathersDay https://t.co/KH6P07ZsSM

    2.0K161271279K viewsView on X
  • Oct 1, 20264.5x their median

    Join our developers on today at 7AM PDT / 4PM CEST for a closer look at the new free DLC. We’ll cover everything coming with the update. Tune in on the official 007 First Light Twitch and YouTube channels. https://t.co/H75mLgdv7L https://t.co/tZjaHtPpMt #007FirstLight #EarnTheNumber

    1.8K212381663K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#007firstlight#earnthenumber#007firstlightphotomode#gamemusic#ost

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 467 interactions against 2.1M followers, an engagement rate of 0.022%. Posts are seen about 26K times each, and 1.79% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 51 posts sampled, 96% carry an image or video, 8% are part of a thread and 84% link out. The account's strongest tracked post pulled 25K interactions, about 53x its own typical post. Recurring topics include #007firstlight, #earnthenumber, #007firstlightphotomode.

What is 007 First Light's engagement rate on X?
007 First Light (@007GameIOI) has an engagement rate of 0.022%, based on the median interactions across 51 original posts from the last 30 days against 2,101,549 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.022%, 007 First Light sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @007GameIOI have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @007GameIOI post?
Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 2.57 posts per day across the measured window.

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