EnglishEngagement
A typical post picks up 4 interactions against 1.2M followers, an engagement rate of 0%. Posts are seen about 7.6K times each, and 0.052% of those impressions turn into an interaction. That is about 0.616% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all.
Measured over 40 original posts from a 30-day window, last computed on August 24, 2026.
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Follower growth
Bio
Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: https://t.co/eMBsYw4oVA
Notable followers
The biggest accounts in our directory following @skift.
More News accounts
Skift on X - frequently asked questions
- How many followers does Skift have on X?
- Skift (@skift) currently has 1,235,718 followers on X (Twitter). The count is refreshed continuously from public data.
- When did Skift join X (Twitter)?
- Skift joined X in September 2011, making the account about 14 years old.
- How many posts has Skift published?
- Skift has published 114,888 posts on X, averaging about 21.1 posts per day over the account's lifetime.
- Is Skift verified on X?
- Yes. Skift carries a Business verification on X.
- What does Skift post about?
- Skift is classified under News in our directory. Bio: "Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: https://t.co/eMBsYw4oVA".