EnglishRory Sutherland is on Twitter (X) as @rorysutherland, with 164,057 followers and 32,825 posts. A typical post draws 379 interactions, an engagement rate of 0.232% per follower. It has been on X since February 2007, an account age of 19 years.
Engagement
A typical post picks up 379 interactions against 164K followers, an engagement rate of 0.232%. Measured over 14 original posts, its engagement rate beats 69% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 56K times each, and 0.673% of those impressions turn into an interaction. That is about 34.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 14 original posts from a 30-day window, last computed on September 21, 2026. Recurring tag: #mailunleashed.
Full engagement reportFollower growth
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Bio
Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
Notable followers
The biggest accounts in our directory following @rorysutherland.
Rory Sutherland on Twitter (X) - frequently asked questions
- What is the Twitter handle for Rory Sutherland?
- Rory Sutherland posts on Twitter (X) as @rorysutherland. The profile is at x.com/rorysutherland, and the View on X button at the top of this page opens it.
- How many followers does Rory Sutherland have on Twitter?
- Rory Sutherland (@rorysutherland) has 164,057 followers on Twitter (X). The count is refreshed continuously from public data.
- When did Rory Sutherland join Twitter?
- Rory Sutherland joined Twitter (X) in February 2007. The @rorysutherland account is 19 years old. Searches for Rory Sutherland age often mean a personal age, which we do not publish. The figure here is the account age only.