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Unilever Twitter (X) Account Stats

@UnileverEnglish flagEnglishBusinessTier A
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Account age: 16 years (joined January 2010)x.com

Unilever is on Twitter (X) as @Unilever, with 228,575 followers and 14,504 posts. A typical post draws 10 interactions, an engagement rate of 0.004% per follower. It has been on X since January 2010, an account age of 16 years.

Followers
229K
Growth (7d)
-
Following
3.0K
Influence
329
Posts
15K~2.4/day
Likes given
8.8K
Media posts
2.5K
Follower ratio
77:1

Engagement

Bottom quarter for its size
Per follower
0.004%
of 229K followers
Per impression
0.668%
1.5K views on a typical post
Reach
0.65%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.37/day
active 33% of days
Peak time
14:00 UTC
Thursday

A typical post picks up 10 interactions against 229K followers, an engagement rate of 0.004%. Measured over 11 original posts, its engagement rate beats 15% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.668% of those impressions turn into an interaction. That is about 0.654% of the follower count, which is the gap between an audience on paper and an audience in a timeline.

Measured over 11 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #unileverbrands, #unileverinnovation, #unilevernews.

Full engagement report

Follower growth

Not enough history yet - growth is tracked from first discovery.

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Bio

The world’s best-known brands creating Desire at Scale

Notable followers

The biggest accounts in our directory following @Unilever.

Unilever on Twitter (X) - frequently asked questions

What is the Twitter handle for Unilever?
Unilever posts on Twitter (X) as @Unilever. The profile is at x.com/Unilever, and the View on X button at the top of this page opens it.
How many followers does Unilever have on Twitter?
Unilever (@Unilever) has 228,575 followers on Twitter (X). The count is refreshed continuously from public data.
When did Unilever join Twitter?
Unilever joined Twitter (X) in January 2010. The @Unilever account is 16 years old. Searches for Unilever age often mean a personal age, which we do not publish. The figure here is the account age only.