EnglishBusiness Insider is on Twitter (X) as @BusinessInsider, with 4,362,955 followers and 789,611 posts. It lost 573 followers in the last 7 days, for a net gain of 7,646 over the last 30 days. A typical post draws 6 interactions, an engagement rate of 0% per follower.
Insights
Over the last 30 days @BusinessInsider gained 7,646 followers (+0.18%). In the last 7 days the change was -573 followers. Its strongest tracked day added +16,278 followers on Jul 19, 2026. At the current pace, @BusinessInsider is on track to reach 4.5M followers in about 77 weeks.
Engagement
A typical post picks up 6 interactions against 4.4M followers, an engagement rate of 0%. Measured over 917 original posts, its engagement rate beats 2% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.1K times each, and 0.066% of those impressions turn into an interaction. That is about 0.209% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 917 original posts from a 30-day window, last computed on October 24, 2026. Recurring tag: #ad.
Full engagement reportFollower growth
Best tracked day: +16K followers on 2026-07-19.
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Bio
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Notable followers
The biggest accounts in our directory following @BusinessInsider.
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Business Insider on Twitter (X) - frequently asked questions
- What is the Twitter handle for Business Insider?
- Business Insider posts on Twitter (X) as @BusinessInsider. The profile is at x.com/BusinessInsider, and the View on X button at the top of this page opens it.
- How many followers does Business Insider have on Twitter?
- Business Insider (@BusinessInsider) has 4,362,955 followers on Twitter (X). It lost 573 followers in the last 7 days, for a net gain of 7,646 over the last 30 days. The count is refreshed continuously from public data.
- When did Business Insider join Twitter?
- Business Insider joined Twitter (X) in February 2009. The @BusinessInsider account is 17 years old. Searches for Business Insider age often mean a personal age, which we do not publish. The figure here is the account age only.