Reed Hastings engagement report
@reedhastings - 1.0M followers on X
Measured over 1 original post from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 195 interactions against 1.0M followers, an engagement rate of 0.019%. Posts are seen about 47K times each, and 0.417% of those impressions turn into an interaction. That is about 4.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 83K interactions, about 435x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 7, 2026.
Where this sits in the catalog
At 0.019%, Reed Hastings sits above the 10th percentile of the 156,396 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 39 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 2, 2026435x their median
Gioggia Meloni visita un poverissimo paese della Basilicata e chiede al sindaco quali siano le tre priorità per rilanciare la zona. «La prima è l’ospedale: c’è, ma mancano i medici». Lei tira fuori il telefonino, parla per un paio di minuti e poi annuncia: «Fatto. Entro una settimana arrivano i medici». «La seconda è l’acqua: c’è, ma una miniera a monte ha inquinato le falde». Lei riprende il telefonino, altre due parole, e dice: «Fatto. Entro un mese le falde saranno bonificate e la proprietà risarcirà gli abitanti». «E la terza?» chiede lei. «La terza sono i telefonini» risponde il sindaco. «Qui non prende niente».
- Apr 11, 2023350x their median
Today, after the whole neighborhood has been upset about this giant pothole that’s been screwing up cars and bicycles for weeks, I went out with my team and fixed it. I always say, let’s not complain, let’s do something about it. Here you go. https://t.co/aslhkUShvT
- Feb 16, 2024
Mr @SpeakerJohnson , Putin killed Navalny today. Navalny was my friend. He was a Christian, just like you & me. He believed in freedom, as I know you do. So please stop rewarding his killer. Give Ukrainians the weapons they need to reduce Putins slaughter of their people.
- Jan 3, 2023
Prayers that Damar Hamlin can have the same outcome that I was fortunate to have with my incident. Our thoughts and prayers go out to Damar, his family, teammates and the greater NFL community during this incredibly scary time. 🙏🏻 https://t.co/u90LBw5MfO
- Jul 18, 2024
BREAKING NEWS: Multiples sources outline the apparent state of play on Biden at this time: * plans to announce withdrawal from nomination as early as this weekend, with Sunday most likely * Jon Meacham polishing up remarks * Biden with NOT resign the presidency * Biden will NOT endorse Harris * open convention with Harris and about 3 others * super delegates will not be allowed to vote on 1st ballot * Harris is vetting at least four possible running mates, including Andy Beshear and possibly Shapiro More on this fluid situation at 6pm ET LIVE on YouTube @2waytvapp https://t.co/bQlo8wp7jL
- Mar 13, 2023
This was not a bailout. During the GFC, the gov’t injected taxpayer money in the form of preferred stock into banks. Bondholders were protected and shareholders were diluted to varying degrees. Taxpayer money was put at great risk. Many people who screwed up suffered minimal to no consequences. Those were bailouts. Here, shareholders and bond holders have been wiped out. The @FDICgov insurance fund capitalized by premiums paid by banks will absorb any losses. The fund will recoup any losses by assessing more premiums on the banks. Had the @FDICgov @USTreasury and @federalreserve not intervened today, we would have had a 1930s bank run continuing first thing Monday causing enormous economic damage and hardship to millions. More banks will likely fail despite the intervention, but we now have a clear roadmap for how the gov’t will manage them. Bank boards and managements have received a massive wake up call. Being a director or CEO of a bank that fails is no fun: years of litigation, regulatory investigations, personal liability, potential civil and criminal charges, and enormous reputational damage. Our gov’t did the right thing. This was not a bailout in any form. The people who screwed up will bear the consequences. The investors who didn’t adequately oversee their banks will be zeroed out and the bondholders will suffer a similar fate. Importantly, our gov’t has sent a message that depositors can trust the banking system. Without this confidence, we are left with three or possibly four too-big-to-fail banks where the taxpayer is explicitly on the hook, and our national system of community and regional banks is toast. Our government did the right thing for the country. We are very fortunate it did so.
- Sep 21, 202580x their median
I've worked on H1-B politics for 30 years. Trump's $100k per year tax is a great solution. It will mean H1-B is used just for very high value jobs, which will mean no lottery needed, and more certainty for those jobs.
- Jul 23, 202464x their median
Congrats to Kamala Harris -- now it is time to win
- Sep 6, 2024
Dick Cheney: “In our nation’s 248-year history, there has never been an individual who is a greater threat to our republic than Donald Trump. He tried to steal the last election using lies and violence to keep himself in power after the voters had rejected him. He can never be trusted with power again. "As citizens, we each have a duty to put country above partisanship to defend our Constitution. That is why I will be casting my vote for Vice President Kamala Harris."
- Oct 8, 2024
Population of Texas has grown by 2 million in just the past 5 years and yet home and apartment prices are low and declining ... because developers can build. Power demand is up 14% in the same time and yet electricity costs are low and declining ... because developers can build.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 195 interactions against 1.0M followers, an engagement rate of 0.019%. Posts are seen about 47K times each, and 0.417% of those impressions turn into an interaction. That is about 4.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 83K interactions, about 435x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Reed Hastings's engagement rate on X?
- Reed Hastings (@reedhastings) has an engagement rate of 0.019%, based on the median interactions across 1 original posts from the last 30 days against 1,047,441 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, Reed Hastings sits above the 10th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @reedhastings have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @reedhastings post?
- Most posts go out around 20:00 UTC, and Saturday is its busiest day, at roughly 0.13 posts per day across the measured window.