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Pat McGrath engagement report

@patmcgrathreal - 2.8M followers on X

Measured over 7 original posts from a 30-day window, last computed on August 24, 2026.

Engagement

Middle of its size range
Per follower
0.004%
of 2.8M followers
Per impression
0.107%
105K views on a typical post
Reach
3.79%
of its followers see a post
Typical post
112
interactions (median)
Saved
0.005%
5 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
16:00 UTC
Wednesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 112 interactions against 2.8M followers, an engagement rate of 0.004%. Measured over 7 original posts, its engagement rate beats 38% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 105K times each, and 0.107% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 233K interactions, about 2079x its own typical post. Recurring topics include #usewithoutcaution, #backstageartistry, #comingsoon. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #usewithoutcaution, #backstageartistry, #comingsoon.

Compared with accounts its own size

Pat McGrath's engagement rate beats 38% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.004%, Pat McGrath sits above the 10th percentile of the 10,829 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.049%
p750.331%
p902.52%
p99340.7%
Engagement rate as a share of followers, across the 10,829 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 378,510 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.049%
75th percentile0.331%
90th percentile2.52%
99th percentile340.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +85%5.8K
Outbound link14% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 162 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 5, 20242079x their median

    https://t.co/QTy1JsUXTy

    190K33K2.6K7.0K11M viewsView on X
  • Jan 31, 20242035x their median

    My try at the Pat McGrath porcelain doll look from Maison Margiela couture ss24 https://t.co/wTUtmkbalp

    214K14K7153.0K10M viewsView on X
  • Mar 11, 2024729x their median

    ENOUGH (MIAMI) OUT THIS FRIDAY 😉 https://t.co/lpk5DK4nEy

    70K8.1K1.8K1.8K5.1M viewsView on X
  • Jan 31, 2024215x their median

    It’s been so fun to see your excitement about the Maison Margiela look. Tune in Friday on Instagram for a LIVE masterclass with me! xx Pat https://t.co/eU1d7f9xEK

    21K2.4K914531.2M viewsView on X
  • Feb 8, 2024189x their median

    After six and a half years and 153 cover stars behold #EdwardEnninful’s final edition of #BritishVogue. When the idea for the cover was ignited, there was only one question: would 40 of the most booked and blessed women on earth actually make it to one studio in Manhattan, on one day in December? Spoiler alert: they came. Because who else could get 40 of the greatest talents from fashion, Hollywood and beyond in one room for a show of unity but Edward? https://t.co/pOcxxi063W

    15K3.3K7631.9K3.2M viewsView on X
  • Oct 19, 2025189x their median

    Pat McGrath doing Candice Swanepoel’s makeup for Victoria’s Secret Fashion Show 2025 https://t.co/TWHVIz0QE9

    20K1.4K251751.7M viewsView on X
  • Mar 10, 2024153x their median

    Alex Consani at the 2024 #Oscars https://t.co/6C8Y8OyTwL

    14K1.3K821.3K3.5M viewsView on X
  • Nov 5, 2025141x their median

    Wait, can we manifest a collab between Olandria and Pat McGrath?? #GlamourWOTY https://t.co/wQGHBkzgZz

    14K1.7K224310872K viewsView on X
  • Mar 15, 202481x their median

    GORGEOUS GLOW ✨💫✨ Still not over #StrayKids' #Felix STUNNING debut at the #LouisVuitton #FW24 show by #NicolasGhesquiere! ✨STARRING✨ FACE Divine Skin: Rose 001™ The Essence Skin Fetish: Sublime Perfection The System Skin Fetish: Highlighter + Balm Duo  Divine Blush: Legendary Glow Colour Balm ‘DIVINE ROSE’ & ‘FORBIDDEN FLEUR’ EYES  Mothership I: Subliminal Palette FetishEYES™ Mascara  LIPS  Lip Fetish Sheer Colour Balm ‘CLEAR’ #GetTheLook and SHOP NOW at https://t.co/y7hxSYf5ys. #makeupbypatmcgrath #teampatmcgrath

    6.2K2.5K184147175K viewsView on X
  • Dec 5, 202575x their median

    LALISAAA ✨💋 @LouisVuitton https://t.co/3uK0SmGbF7

    6.7K1.7K4130106K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#usewithoutcaution#backstageartistry#comingsoon#invisibrow#patmcgrathlabs

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 112 interactions against 2.8M followers, an engagement rate of 0.004%. Measured over 7 original posts, its engagement rate beats 38% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 105K times each, and 0.107% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 233K interactions, about 2079x its own typical post. Recurring topics include #usewithoutcaution, #backstageartistry, #comingsoon. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Pat McGrath's engagement rate on X?
Pat McGrath (@patmcgrathreal) has an engagement rate of 0.004%, based on the median interactions across 7 original posts from the last 30 days against 2,770,793 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Pat McGrath sits above the 10th percentile of the 10,829 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @patmcgrathreal have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @patmcgrathreal post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.23 posts per day across the measured window.

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