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New York Jets engagement report

@nyjets - 1.2M followers on X

Measured over 387 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.042%
of 1.2M followers
Per impression
1.41%
37K views on a typical post
Reach
2.95%
of its followers see a post
Typical post
517
interactions (median)
Saved
0.019%
7 bookmarks on a typical post
Posting rate
14.2/day
active 103% of days
Peak time
17:00 UTC
Sunday

A typical post picks up 517 interactions against 1.2M followers, an engagement rate of 0.042%. Measured over 387 original posts, its engagement rate beats 58% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 1.41% of those impressions turn into an interaction. That is about 2.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 387 posts sampled, 90% carry an image or video, 5% are part of a thread and 6% link out. The account's strongest tracked post pulled 45K interactions, about 101x its own typical post. Recurring topics include #nyjvschi, #gbvsnyj, #nyjvsdet.

Measured over 387 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #nyjvschi, #gbvsnyj, #nyjvsdet.

Compared with accounts its own size

New York Jets's engagement rate beats 58% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.042%, New York Jets sits above the 25th percentile of the 156,596 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,596 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video90% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 76 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 14, 2026101x their median

    football is ART (craft blend) your 2026 Jets schedule reveal 🎨 ⬇️ https://t.co/lV7PTzbc8O

    42K1.7K1.2K9499.9M viewsView on X
  • Sep 13, 202261x their median

    “They wrote me off, I ain’t write back though.” Geno Smith with a message 🗣 https://t.co/R1EaKpW3Dt

    24K2.6K358768View on X
  • Sep 13, 202631x their median

    for the first time this year... WHO WANNA FLY WITH THEM JETS?? https://t.co/VNOHPffjrK

    14K1.8K1492312.5M viewsView on X
  • Aug 27, 202615x their median

    that one Revis edit 🏝️ https://t.co/CPMeiqI5Ra

    7.7K1255041172K viewsView on X
  • Sep 15, 202613x their median

    coming Sunday wear white https://t.co/2YfvF1ODB1

    6.3K3708194449K viewsView on X
  • Sep 28, 202613x their median

    turning 6-year-old dreams into a reality https://t.co/KZENhr3XBn

    6.4K3532518153K viewsView on X
  • Sep 13, 202612x their median

    ballgame https://t.co/cZREv2idCu

    4.9K1.0K149254160K viewsView on X
  • Sep 13, 202611x their median

    Week 1 ✅ https://t.co/cxsVWDLOpl

    4.4K1.1K7415390K viewsView on X
  • Oct 4, 202610x their median

    4 straight plays, 26 yards 💪 https://t.co/VHaV29pKaI

    4.1K2654604574.5M viewsView on X
  • Sep 13, 20268.4x their median

    our guy https://t.co/xTsUILDtNP

    4.0K247281967K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nyjvschi#gbvsnyj#nyjvsdet#nyjvsten#wearwhite

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 517 interactions against 1.2M followers, an engagement rate of 0.042%. Measured over 387 original posts, its engagement rate beats 58% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 1.41% of those impressions turn into an interaction. That is about 2.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 387 posts sampled, 90% carry an image or video, 5% are part of a thread and 6% link out. The account's strongest tracked post pulled 45K interactions, about 101x its own typical post. Recurring topics include #nyjvschi, #gbvsnyj, #nyjvsdet.

What is New York Jets's engagement rate on X?
New York Jets (@nyjets) has an engagement rate of 0.042%, based on the median interactions across 387 original posts from the last 30 days against 1,244,210 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.042%, New York Jets sits above the 25th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nyjets have real engagement?
Its engagement rate beats 58% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nyjets post?
Most posts go out around 17:00 UTC, and Sunday is its busiest day, at roughly 14.2 posts per day across the measured window.

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