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Twinkle Khanna engagement report

@mrsfunnybones - 5.4M followers on X

Measured over 6 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 5.4M followers
Per impression
0.323%
1.6K views on a typical post
Reach
0.03%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.43/day
active 3% of days
Peak time
03:00 UTC
Sunday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 5 interactions against 5.4M followers, an engagement rate of 0%. Measured over 6 original posts, its engagement rate beats 1% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.323% of those impressions turn into an interaction. That is about 0.029% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video, 17% are part of a thread and 50% link out. The account's strongest tracked post pulled 1.3K interactions, about 255x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 22, 2026. Recurring tag: #uttarakhand.

Compared with accounts its own size

Twinkle Khanna's engagement rate beats 1% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At under 0.001%, Twinkle Khanna sits below the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+79%+73% to +84%5.7K
Outbound link50% of posts-49%-50% to -47%6.0K
Typical length--5%-7% to -4%7.8K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 182 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Dec 6, 2025255x their median

    When life gives you a lemon, thread it with chillies and hang it on your rearview mirror. When life gives you a sari, grab a white shirt, make a statement, and confuse everyone around you. Vote: Should I keep experimenting or go back to matching blouses like a responsible adult? https://t.co/54PIJGsrhl

    1.2K49382035K viewsView on X
  • Dec 14, 2025101x their median

    Got all dressed up and despite a minor sartorial disagreement made it to the Mumbai event for Mrs Funnybones Returns. Grab your copy https://t.co/0ifOaoyp0q https://t.co/QIPfW5pNG7

    476252224K viewsView on X
  • Mar 8, 202697x their median

    It was meant to be about music. It turned into something else. A coincidence that it’s out in the paper today, on Women’s Day. https://t.co/oruZn4pPZR https://t.co/hS9mne41xw

    4083238765K viewsView on X
  • Dec 10, 202572x their median

    Talking to @BBCIndia about women’s lives and Mrs Funnybones Returns was a reminder that stories matter, especially the messy ones. https://t.co/0nAZnmKwnl

    2912337724K viewsView on X
  • Feb 13, 202671x their median

    A chance to play dress-up thanks to @BazaarIndia https://t.co/UWITCdCORp

    2821459012K viewsView on X
  • Jan 18, 202653x their median

    This week, it’s all about the BMC elections and English-Vinglish. https://t.co/FSy4ThkshE https://t.co/Oy2mdOaoq4

    16523631687K viewsView on X
  • Dec 3, 202536x their median

    At the launch of Mrs Funnybones Returns:) Do you also believe that ageing is liberating? https://t.co/DHOLyibOGP

    157913110.0K viewsView on X
  • Dec 3, 202536x their median

    Celebrated the Delhi launch of Mrs Funnybones Returns in a space created entirely by women and for women. We had the fabulous Geeta Chandran, Laila Tyabji, Mira Kulkarni, Monica Halan, Pallavi Shroff, Sharmila Tagore as chief guests. My editor and friend Chiki Sarkar was in her element and Neeti Palta kept me on my toes, far more than the heels I foolishly chose to torture myself with.
A celebration of books, humour and the kind of laughter that travels in packs.
Grab a copy and join in. https://t.co/dovUeeX1JD

    1728009.7K viewsView on X
  • Dec 2, 202531x their median

    VIDEO | Delhi: Twinkle Khanna (@mrsfunnybones) reflects on the resonance of Mrs. Funnybones and her decision to write its sequel. She says, "I have been writing for a long time, and I actually never thought I would do a sequel to Mrs. Funnybones because I was writing literary fictions, short stories, novels. It was during the two of my last books - Welcome to Paradise - when I realised that it meant so much to so many people. They kept talking about it, they kept telling me about how it was their comfort food... I met various people... it really connects with people, I don't know why it connects but it means something to them, it is part of their life." (Full video available on PTI Videos - https://t.co/bIyFWTfmBd)

    137102448K viewsView on X
  • Mar 29, 202627x their median

    https://t.co/lCi2UXBvOM https://t.co/bzIzXKD4cB

    60965321K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#uttarakhand

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5 interactions against 5.4M followers, an engagement rate of 0%. Measured over 6 original posts, its engagement rate beats 1% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.323% of those impressions turn into an interaction. That is about 0.029% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video, 17% are part of a thread and 50% link out. The account's strongest tracked post pulled 1.3K interactions, about 255x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Twinkle Khanna's engagement rate on X?
Twinkle Khanna (@mrsfunnybones) has an engagement rate of 0%, based on the median interactions across 6 original posts from the last 30 days against 5,359,956 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Twinkle Khanna sits below the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mrsfunnybones have real engagement?
Its engagement rate beats 1% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mrsfunnybones post?
Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 0.43 posts per day across the measured window.

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