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Twinkle Khanna engagement report

@mrsfunnybones - 5.4M followers on X

Measured over 1 original post from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.038%
of 5.4M followers
Per impression
1.99%
102K views on a typical post
Reach
1.90%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.059%
60 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
07:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.0K interactions against 5.4M followers, an engagement rate of 0.038%. Posts are seen about 102K times each, and 1.99% of those impressions turn into an interaction. That is about 1.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 5.3K interactions, about 1065x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 7, 2026.

Where this sits in the catalog

At 0.038%, Twinkle Khanna sits above the 25th percentile of the 155,901 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 155,901 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,040 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 249 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 24, 20251065x their median

    A huge loss🙏🙏 https://t.co/sLDQDrE3ji

    5.1K18517466K viewsView on X
  • Aug 30, 2026

    Is it really so rare to see a government official simply doing his job that it has become news? https://t.co/AGG7DOUBDX https://t.co/F4ZYwrDXN1

    2.3K16618822161K viewsView on X
  • Sep 14, 2026

    I wrote a book titled Pyjamas Are Forgiving, but it turns out the sari is truly forgiving. It accepts the foibles of appetite, circumstance, hormones, age and time. Jeans, on the other hand, really know how to hold a grudge. https://t.co/R5siqEFq8l

    1.8K7810520102K viewsView on X
  • Dec 6, 2025

    When life gives you a lemon, thread it with chillies and hang it on your rearview mirror. When life gives you a sari, grab a white shirt, make a statement, and confuse everyone around you. Vote: Should I keep experimenting or go back to matching blouses like a responsible adult? https://t.co/54PIJGsrhl

    1.2K49382037K viewsView on X
  • Nov 21, 2025238x their median

    Some people run marathons. I sign books. After signing 1,400 copies of my new book, Mrs Funnybones Returns, my wrist has asked for your prayers and possibly early retirement. https://t.co/7WegbYrtYs https://t.co/AMG9ZMIZn0 https://t.co/cIiVOr9iLY

    934431991392K viewsView on X
  • Nov 17, 2025148x their median

    Same woman. More stories. Slightly creakier knees. Pre-order the brand new Mrs Funnybones Returns, sequel to Mrs Funnybones. https://t.co/7WegbYqW8U https://t.co/AMG9ZMIrxs https://t.co/AfAtuzoDCm

    677489758K viewsView on X
  • Nov 27, 2025136x their median

    Mrs Funnybones Returns is out today. Older and wider, but is she any wiser? Let’s find out together. https://t.co/AMG9ZMIrxs https://t.co/rowR9gVLEd

    58547321596K viewsView on X
  • Dec 14, 2025

    Got all dressed up and despite a minor sartorial disagreement made it to the Mumbai event for Mrs Funnybones Returns. Grab your copy https://t.co/0ifOaoyp0q https://t.co/QIPfW5pNG7

    477252126K viewsView on X
  • Mar 8, 2026

    It was meant to be about music. It turned into something else. A coincidence that it’s out in the paper today, on Women’s Day. https://t.co/oruZn4pPZR https://t.co/hS9mne41xw

    4163839768K viewsView on X
  • Dec 10, 2025

    Talking to @BBCIndia about women’s lives and Mrs Funnybones Returns was a reminder that stories matter, especially the messy ones. https://t.co/0nAZnmKwnl

    3002545726K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.0K interactions against 5.4M followers, an engagement rate of 0.038%. Posts are seen about 102K times each, and 1.99% of those impressions turn into an interaction. That is about 1.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 5.3K interactions, about 1065x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Twinkle Khanna's engagement rate on X?
Twinkle Khanna (@mrsfunnybones) has an engagement rate of 0.038%, based on the median interactions across 1 original posts from the last 30 days against 5,352,480 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.038%, Twinkle Khanna sits above the 25th percentile of the 155,901 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mrsfunnybones have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @mrsfunnybones post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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