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Meduza engagement report

@meduzamusic - 216K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Per follower
0.095%
of 216K followers
Per impression
1.10%
19K views on a typical post
Reach
8.62%
of its followers see a post
Typical post
206
interactions (median)
Saved
0.102%
19 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
15:00 UTC
Sunday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 206 interactions against 216K followers, an engagement rate of 0.095%. Posts are seen about 19K times each, and 1.10% of those impressions turn into an interaction. That is about 8.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.9K interactions, about 33x its own typical post. Recurring topics include #f1, #italiangp, #kimiantonelli. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #f1, #italiangp, #kimiantonelli.

Where this sits in the catalog

At 0.095%, Meduza sits above the 25th percentile of the 157,233 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 157,233 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,048 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 119 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 22, 202633x their median

    James Blake took to his Instagram story to call out the state of the music industry's metrics, one by one. "Can't trust a review because blogs/mags stopped making money so journalists now get paid off by labels…can’t trust a comment section…YouTube numbers…streaming numbers…Can’t even trust a song that was made by human beings,” he wrote. Read his full note below. @jamesblake concluded with a message to artists: "You're probably doing better than you think."

    5.5K1.2K42132334K viewsView on X
  • Aug 12, 20263.3x their median

    Solar eclipse over the Ibiza Sky during our show 🌒🤯 #eclipse #solareclipse https://t.co/pkwHWOJoZi

    58965101337K viewsView on X
  • Jul 18, 20262.6x their median

    🤯🤯🤯 @tomorrowland https://t.co/YEc3Ve4xH7

    508186640K viewsView on X
  • Sep 11, 20261.8x their median

    3️⃣ @BeckyHill singing Lose Control took us higher than ever last night 🙌🏻 @hiibizaofficial https://t.co/DQZSPcInpo

    316378430K viewsView on X
  • May 28, 2026

    Ibiza, we missed you☀️ See you every Wednesday at @hiibizaofficial 3️⃣ https://t.co/Hhjaa2AqLu

    13219506.2K viewsView on X
  • May 19, 2026

    FOR A LOVE LIKE THIS 🎡❤️ @EDC_LasVegas https://t.co/Y83NsQJChU

    9621204.2K viewsView on X
  • Mar 25, 2026

    DON’T WANNA GO HOME OUT NOW🏡 LINK: https://t.co/Xt5mguoB1X https://t.co/NEBx8QZcw7

    82136415K viewsView on X
  • May 16, 2026

    We’re still trying to process what happened few hours ago…🤯 @EDC_LasVegas #edclasvegas https://t.co/M5hIgzQIsa

    739502.6K viewsView on X
  • Mar 9, 2026

    3️⃣ Non ci sono parole per descrivere ciò che proviamo dopo il live di Milano. Ci vediamo presto 🇮🇹❤️ https://t.co/5yT1GBr2vT

    719103.1K viewsView on X
  • May 4, 2026

    New music incoming...👀 Which unreleased are you most hyped for?

    6241203.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#f1#italiangp#kimiantonelli

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 206 interactions against 216K followers, an engagement rate of 0.095%. Posts are seen about 19K times each, and 1.10% of those impressions turn into an interaction. That is about 8.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.9K interactions, about 33x its own typical post. Recurring topics include #f1, #italiangp, #kimiantonelli. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Meduza's engagement rate on X?
Meduza (@meduzamusic) has an engagement rate of 0.095%, based on the median interactions across 2 original posts from the last 30 days against 216,431 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.095%, Meduza sits above the 25th percentile of the 157,233 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @meduzamusic have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @meduzamusic post?
Most posts go out around 15:00 UTC, and Sunday is its busiest day, at roughly 0.07 posts per day across the measured window.

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