Maddyness engagement report
@bymaddyness - 127K followers on X
Measured over 57 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
A typical post picks up 3 interactions against 127K followers, an engagement rate of 0.002%. Measured over 57 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 886 times each, and 0.339% of those impressions turn into an interaction. That is about 0.699% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 57 posts sampled, 16% carry an image or video and 95% link out. The account's strongest tracked post pulled 23 interactions, about 7.7x its own typical post.
Measured over 57 original posts from a 30-day window, last computed on October 3, 2026.
Compared with accounts its own size
Maddyness's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Maddyness sits below the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 16% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 16% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 302 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 30, 20267.7x their median
💰 Après avoir levé 11 millions d’euros, @cedric_o dévoile enfin Mallow. Deux ans après le mystérieux « Marshmallow Project », l’ancien secrétaire d’État au Numérique lance sa startup avec Flore Cousin 👉 https://t.co/S68zX2rNxq
- Sep 29, 20267.0x their median
Elle a créé la cagnotte en ligne @Leetchi à 27 ans avant de la revendre pour 50 millions d’euros. Depuis, Céline Lazorthes a lancé @mangopay, spécialiste du paiement, et cofondé Résilience, startup spécialisée dans le suivi à distance des patients atteints de cancer. Elle est désormais investisseuse, notamment dans la santé et l’IA. Entre deux de ses rendez-vous, on a parlé entrepreneuriat avec @CelineLz. Épisode 4 de notre format « Entre deux rendez-vous » @JKhaski
- Sep 29, 20266.3x their median
🤖 EXCLU Maddyness : @MistralAI ouvre un hub à Munich pour accélérer son développement dans l’IA industrielle. La décacorne française travaille déjà localement avec SAP, Siemens Energy et BMW et veut faire de cette nouvelle antenne un pôle de recherche, d’ingénierie et de recrutement 👉 https://t.co/V3GeTTAjkG
- Sep 30, 20264.7x their median
🔥 Après H Company, Charles Kantor revient avec Blackfuel et 250 millions d’euros de contrats déjà signés. Avec Xavier Fisher et Dali Kilani, il se lance cette fois dans les infrastructures IA, avec l’ambition de fournir aux géants de l’IA générative la puissance de calcul nécessaire pour faire tourner leurs modèles. https://t.co/AYo4mBhAWs
- Sep 22, 20262.7x their median
🤖 Deux semaines après avoir levé 3 milliards d’euros, @MistralAI rachète la startup Pimento, spécialisée dans la création de campagnes publicitaires avec l’IA. Le montant de l’opération s’élèverait à près de 3,8 millions d’euros. 👉 https://t.co/VK4pffBrhA
- Sep 29, 20262.3x their median
💰 Combiné Kids lève 1 million d'euros pour remettre le téléphone fixe au goût du jour. Fondée par Mélody Madar, la startup veut proposer aux enfants une alternative au smartphone, avec un téléphone fixe, un réseau sécurisé et une application parentale. https://t.co/b9fvCd4D64
- Sep 28, 20262.3x their median
🧬 @SofinnovaVC boucle MD Start IV à 82 millions d’euros, contre 63 millions pour la génération précédente. Le fonds lancera 6 à 8 nouvelles medtech en Europe et aux États-Unis et pourra désormais les accompagner jusqu’aux séries A et B. https://t.co/luKzQpUAWT
- Sep 24, 20262.0x their median
🔥 Big 2026 se prépare sous le signe du « culot », avec déjà plus de 50 000 inscrits à un mois de l’événement. Le 8 octobre, l’Accor Arena accueillera la 12e édition de l'événement, avec 500 ateliers et conférences, 12 parcours thématiques et de nouveaux espaces dédiés notamment à l’IA, au tourisme et à l’investissement. - En partenariat avec @Bpifrance https://t.co/c5kXAAuJcc
- Sep 23, 20262.0x their median
🎯 Chief Happiness Officer, Sales Ninja, Talent Acquisition Wizard... Derrière ces titres qui claquent sur LinkedIn, la réalité du poste est parfois bien différente. C'est le sujet du premier épisode de Balle Perdue, notre nouveau format qui dénonce tout haut ce que les gens pensent tout bas. Un constat s'impose assez vite : plus l'intitulé est long et anglophone, moins il en dit sur le salaire ou les responsabilités réelles. 👉 Et vous, dites-nous en commentaire, quel est le titre de poste le plus étonnant et bullshit que vous ayez vu sur LinkedIn ? @max_fabrion #BallePerdue
- Oct 1, 20261.7x their median
🤖 Joe AI lève 2 millions d’euros pour automatiser la relation client dans l’immobilier. Plusieurs centaines de milliers de communications sont traitées chaque mois par la startup, dont les agents IA interagissent directement dans les logiciels des agences et syndics. https://t.co/5wdElhrhDf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 127K followers, an engagement rate of 0.002%. Measured over 57 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 886 times each, and 0.339% of those impressions turn into an interaction. That is about 0.699% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 57 posts sampled, 16% carry an image or video and 95% link out. The account's strongest tracked post pulled 23 interactions, about 7.7x its own typical post.
- What is Maddyness's engagement rate on X?
- Maddyness (@bymaddyness) has an engagement rate of 0.002%, based on the median interactions across 57 original posts from the last 30 days against 126,783 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Maddyness sits below the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bymaddyness have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bymaddyness post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 1.9 posts per day across the measured window.