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Maddyness engagement report

@bymaddyness - 127K followers on X

Measured over 57 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 127K followers
Per impression
0.339%
886 views on a typical post
Reach
0.7%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.9/day
active 37% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 3 interactions against 127K followers, an engagement rate of 0.002%. Measured over 57 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 886 times each, and 0.339% of those impressions turn into an interaction. That is about 0.699% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 57 posts sampled, 16% carry an image or video and 95% link out. The account's strongest tracked post pulled 23 interactions, about 7.7x its own typical post.

Measured over 57 original posts from a 30-day window, last computed on October 3, 2026.

Compared with accounts its own size

Maddyness's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Maddyness sits below the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 157,632 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,982 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video16% of posts+111%+108% to +115%34K
Outbound link95% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 16% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 302 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 30, 20267.7x their median

    💰 Après avoir levé 11 millions d’euros, @cedric_o dévoile enfin Mallow. Deux ans après le mystérieux « Marshmallow Project », l’ancien secrétaire d’État au Numérique lance sa startup avec Flore Cousin 👉 https://t.co/S68zX2rNxq

    167003.9K viewsView on X
  • Sep 29, 20267.0x their median

    Elle a créé la cagnotte en ligne @Leetchi à 27 ans avant de la revendre pour 50 millions d’euros. Depuis, Céline Lazorthes a lancé @mangopay, spécialiste du paiement, et cofondé Résilience, startup spécialisée dans le suivi à distance des patients atteints de cancer. Elle est désormais investisseuse, notamment dans la santé et l’IA. Entre deux de ses rendez-vous, on a parlé entrepreneuriat avec @CelineLz. Épisode 4 de notre format « Entre deux rendez-vous » @JKhaski

    171214.7K viewsView on X
  • Sep 29, 20266.3x their median

    🤖 EXCLU Maddyness : @MistralAI ouvre un hub à Munich pour accélérer son développement dans l’IA industrielle. La décacorne française travaille déjà localement avec SAP, Siemens Energy et BMW et veut faire de cette nouvelle antenne un pôle de recherche, d’ingénierie et de recrutement 👉 https://t.co/V3GeTTAjkG

    136001.2K viewsView on X
  • Sep 30, 20264.7x their median

    🔥 Après H Company, Charles Kantor revient avec Blackfuel et 250 millions d’euros de contrats déjà signés. Avec Xavier Fisher et Dali Kilani, il se lance cette fois dans les infrastructures IA, avec l’ambition de fournir aux géants de l’IA générative la puissance de calcul nécessaire pour faire tourner leurs modèles. https://t.co/AYo4mBhAWs

    103011.8K viewsView on X
  • Sep 22, 20262.7x their median

    🤖 Deux semaines après avoir levé 3 milliards d’euros, @MistralAI rachète la startup Pimento, spécialisée dans la création de campagnes publicitaires avec l’IA. Le montant de l’opération s’élèverait à près de 3,8 millions d’euros. 👉 https://t.co/VK4pffBrhA

    51111.7K viewsView on X
  • Sep 29, 20262.3x their median

    💰 Combiné Kids lève 1 million d'euros pour remettre le téléphone fixe au goût du jour. Fondée par Mélody Madar, la startup veut proposer aux enfants une alternative au smartphone, avec un téléphone fixe, un réseau sécurisé et une application parentale. https://t.co/b9fvCd4D64

    61001.3K viewsView on X
  • Sep 28, 20262.3x their median

    🧬 @SofinnovaVC boucle MD Start IV à 82 millions d’euros, contre 63 millions pour la génération précédente. Le fonds lancera 6 à 8 nouvelles medtech en Europe et aux États-Unis et pourra désormais les accompagner jusqu’aux séries A et B. https://t.co/luKzQpUAWT

    51101.6K viewsView on X
  • Sep 24, 20262.0x their median

    🔥 Big 2026 se prépare sous le signe du « culot », avec déjà plus de 50 000 inscrits à un mois de l’événement. Le 8 octobre, l’Accor Arena accueillera la 12e édition de l'événement, avec 500 ateliers et conférences, 12 parcours thématiques et de nouveaux espaces dédiés notamment à l’IA, au tourisme et à l’investissement. - En partenariat avec @Bpifrance https://t.co/c5kXAAuJcc

    411029K viewsView on X
  • Sep 23, 20262.0x their median

    🎯 Chief Happiness Officer, Sales Ninja, Talent Acquisition Wizard... Derrière ces titres qui claquent sur LinkedIn, la réalité du poste est parfois bien différente. C'est le sujet du premier épisode de Balle Perdue, notre nouveau format qui dénonce tout haut ce que les gens pensent tout bas. Un constat s'impose assez vite : plus l'intitulé est long et anglophone, moins il en dit sur le salaire ou les responsabilités réelles. 👉 Et vous, dites-nous en commentaire, quel est le titre de poste le plus étonnant et bullshit que vous ayez vu sur LinkedIn ? @max_fabrion #BallePerdue

    4200855 viewsView on X
  • Oct 1, 20261.7x their median

    🤖 Joe AI lève 2 millions d’euros pour automatiser la relation client dans l’immobilier. Plusieurs centaines de milliers de communications sont traitées chaque mois par la startup, dont les agents IA interagissent directement dans les logiciels des agences et syndics. https://t.co/5wdElhrhDf

    40101.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3 interactions against 127K followers, an engagement rate of 0.002%. Measured over 57 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 886 times each, and 0.339% of those impressions turn into an interaction. That is about 0.699% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 57 posts sampled, 16% carry an image or video and 95% link out. The account's strongest tracked post pulled 23 interactions, about 7.7x its own typical post.

What is Maddyness's engagement rate on X?
Maddyness (@bymaddyness) has an engagement rate of 0.002%, based on the median interactions across 57 original posts from the last 30 days against 126,783 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Maddyness sits below the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @bymaddyness have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @bymaddyness post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 1.9 posts per day across the measured window.

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