Business Report, Kenya engagement report
@bizreportkenya - 236K followers on X
Measured over 20 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 2 interactions against 236K followers, an engagement rate of 0.001%. Measured over 20 original posts, its engagement rate beats 5% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 868 times each, and 0.231% of those impressions turn into an interaction. That is about 0.368% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 90% carry an image or video and 10% link out. The account's strongest tracked post pulled 20 interactions, about 10x its own typical post. Recurring topics include #businessreport, #gksd, #nedbank.
Measured over 20 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #businessreport, #gksd, #nedbank.
Compared with accounts its own size
Business Report, Kenya's engagement rate beats 5% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Business Report, Kenya sits below the 10th percentile of the 156,839 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 451 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 30, 202610x their median
When enforcement of the law catches up, even the most brave must seek for safety … https://t.co/aAtY3PLZXV
- Sep 20, 20264.5x their median
MUSEVENI FORCES KENYA INTO A SPIN OF CON G-TO-G FUEL PROCUREMENT The Ministry says the G-to-G oil deal saved Kenya from "economic collapse." Fine. But three years on, motorists still pay near-record pump prices while freight premiums fell from $97.50 to $84/MT on Super Petrol. Where did the savings go? If forex reserves were "significantly built" and dollar scarcity eased, that relief was supposed to reach the pump — not vanish into margins along the supply chain. A press statement defending the deal's logic isn't the same as an audit of who benefited. Kenyans don't need a history lesson on 2022 dollar liquidity. They need to know: total cost of the 180-day LC financing vs open-market purchase, and why "non-negotiable" counterparties were handed a monopoly instead of competitive tender.
- Aug 23, 20262.5x their median
Absa Bank Kenya and Simba Corporation seal a pact to expand access to vehicle and agricultural equipment financing for individuals and businesses 🚗🌾 L-R: Renato D’Souza (@AbsaKenya Business Banking Director), James Agin (Absa Corporate & Investment Banking Managing Principal), Suraj Shah (@simbacorp_ke Executive Director) and Adil Popat (Executive Chairman) @Absa #AssetFinancing #BusinessReport
- Sep 11, 20262.0x their median
🇰🇪🇰🇷 PS Dr. Chris Kiptoo @DrChrisKiptoo is in Seoul deepening Kenya-Korea economic ties — and the numbers matter. He's held talks with Mr. Seo Jung-hwa of Korea Eximbank on strengthening the USD 1 billion EDCF framework: extending the facility, widening the project portfolio, and fast-tracking investment in digital transformation and critical infrastructure. Kenya is also pushing to open a new frontier — mining — to unlock investment, value addition, technology transfer and jobs. PS Kiptoo was joined by Amb. Prof. Emmy Jerono Kipsoi, Kenya's Envoy to Korea, and John Paul Okwiri, CEO of Technopolis Development Authority. This is what strategic economic diplomacy looks like — financing tied to real infrastructure and industrial outcomes, not just goodwill visits.
- Sep 3, 20262.0x their median
It cannot be that a person comes from China or elsewhere to be a hawker or open a small shop.” — Ruto, ordering foreign traders out of Kenya’s hustles from Sept 7. But while KRA chases mama mboga’s Ksh200 with eTIMS penalties and Fuliza swallows survival loans by the trillion, foreign capital in the big sectors sails through untouched. Protecting the hawker’s corner is easy politics — will the same energy hit the boardrooms? #LocalContentBill #KenyaFirst
- Aug 27, 20262.0x their median
Illicit alcohol is killing Kenyans and the fake industry can’t even fake a barcode properly. Scanned this “KC Pineapple Spirit” bottle — the code pulled up a Samsung Galaxy S21 Ultra, not the product on the shelf. If they’re lying about the barcode, what do you think is actually in the bottle? #IllicitBrew
- Aug 27, 20262.0x their median
More than a year after President Ruto’s chapati machine pledge turned him into a punchline, it’s finally happening — Nairobi schools are getting real chapatis, real fast. Toi Primary School’s kitchen, under the Dishi na County feeding programme, now runs a machine churning out 2,000 chapatis an hour. From joke to jiko — the machine is live, and kids are eating.
- Aug 25, 20262.0x their median
A Cirrus SR22 caught fire mid-air near Serra Azul, Brazil — with its parachute deployed. The 29-year-old pilot miraculously survived, treated for smoke inhalation at João XXIII Hospital in Belo Horizonte. Plane was en route from Pampulha to Bom Despacho when disaster struck https://t.co/4BYdIOjZbC
- Aug 25, 20262.0x their median
The world mourns legendary musician and philanthropist Dolly Parton, She has died at 80. President Trump announced her passing in a public statement, calling her “one of the greatest Country singers, and far beyond, EVER,” and said “there has never been anyone like her, and never will.” He’s directing flags across the U.S. to be lowered for one week, starting at 6 p.m. Tuesday, in her honor — an extraordinary gesture typically reserved for national figures and moments of collective mourning #RIPDollyParton
- Sep 10, 20261.5x their median
The Gideon Muriuki led @Coopbankenya tops Kenya's lenders in the inaugural @Forbes World's Top Performing Banks 2026 list — the only local rankings that matter are the ones built on hard numbers, not PR. Co-op posted a 28% jump in net profit to Sh18B (H1), @KeEquityBank hit a record Sh43.8B (+32%), @KCBInKenya rose 20.8% to Sh49.3B, and @StanbicKE climbed 27% to Sh6.6B — all while Kenya's economy grinds through slow growth, inflation and a brutal credit crunch. Four banks, 500 global lenders, 89 countries. This is what resilience actually looks like when the headwinds are real.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 2 interactions against 236K followers, an engagement rate of 0.001%. Measured over 20 original posts, its engagement rate beats 5% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 868 times each, and 0.231% of those impressions turn into an interaction. That is about 0.368% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 90% carry an image or video and 10% link out. The account's strongest tracked post pulled 20 interactions, about 10x its own typical post. Recurring topics include #businessreport, #gksd, #nedbank.
- What is Business Report, Kenya's engagement rate on X?
- Business Report, Kenya (@bizreportkenya) has an engagement rate of 0.001%, based on the median interactions across 20 original posts from the last 30 days against 235,857 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Business Report, Kenya sits below the 10th percentile of the 156,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bizreportkenya have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @bizreportkenya post?
- Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.