Birmingham Airport engagement report
@bhx_official - 96K followers on X
Measured over 6 original posts from a 30-day window, last computed on September 16, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 11 interactions against 96K followers, an engagement rate of 0.011%. Posts are seen about 11K times each, and 0.102% of those impressions turn into an interaction. That is about 11.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 293 interactions, about 27x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 16, 2026.
Where this sits in the catalog
At 0.011%, Birmingham Airport sits above the 10th percentile of the 157,233 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 393 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jan 8, 202627x their median
Due to heavy snow runway operations have been suspended. Passengers due to travel should contact their airline regarding the status of flights. The safety of our colleagues and customers is our number one priority and this decision has been made with this in mind. We apologise for any inconvenience this may cause.
- Mar 25, 202611x their median
Birmingham Airport (BHX) has today unveiled its Icons Wall. This new art installation, located after security, showcases talent from across the West Midlands 💫 Departing passengers will get the chance to see the wall that features Ozzy Osbourne, UB40, Benjamin Zephaniah, Jasper Carrott, Steven Knight, Glynn Purnell, Hannah Hampton, Ellie Symonds and the Peaky Blinders Read more here: https://t.co/cnun68CAc7
- Aug 8, 20265.9x their median
⚠️ CUSTOMER INFORMATION - 0544 hours, 08/08/2026 We are continuing to experience an issue with our baggage systems which is impacting some outbound luggage. Engineers are on site and working to resolve this issue as quickly as possible. Terminal colleagues are also working hard to ensure baggage in terminal is being processed as quickly as possible. We expect this to cause inconvenience for some passengers, and we sincerely apologise for this. Those due to travel today, should still arrive at the airport in line with Airline advice.
- Aug 6, 20265.9x their median
wagamama has landed at Birmingham Airport! 🍜✈️ Passengers can now experience the vibrant flavours of Asia, from rich ramen and sizzling teppanyaki to crisp, flavourful salads and sides, there’s something for every appetite. Breakfast is available from 4am until 11am daily, and after that the main menu will be available until the last flight. For the little one's, there is a kid's menu with a wide range of dishes, as well as the option to grab & go if you're short on time. So head down towards gates 1-20 and try before you fly! Read more here 👉 https://t.co/LFBUOccpaP See details and the menu options here 👉 https://t.co/qAArwR9tF2
- Jan 9, 20265.9x their median
09/01/2025 07:15 Our runway has reopened on a reduced basis, and our teams are working to get passengers away as efficiently as possible. Whilst we apologise for any inconvenience Storm Goretti has caused, the safety of our colleagues and customers is our number one priority Passengers due to travel are advised to check the status of their flight with their airline.
- Aug 9, 20265.5x their median
⚠️ CUSTOMER INFORMATION - 0720 hours, 09/08/2026 Whilst issues are remaining, the vast majority of baggage is travelling as planned with passengers. We are working with our airlines and third parties to reunite luggage with passengers as fast as possible and we are sincerely sorry for the inconvenience and stress this has caused some of our passengers.
- Nov 3, 20253.8x their median
📍 A45 Coventry Road, near #Birmingham Airport, #Elmdon 🚫 ROAD CLOSED in both directions due to a burst gas pipe between Damson Parkway and Hatchford Brook, with emergency services on scene. 🚗 Expect delays to your journey, plan ahead. https://t.co/EVyeDl6kf4
- Aug 7, 20263.7x their median
⚠️ CUSTOMER INFORMATION - 14:00, 07/08/2026 We are experiencing an issue with our baggage systems which is impacting some outbound luggage. Engineers are on site and working to resolve this issue as quickly as possible. Terminal colleagues are also working hard to ensure baggage in terminal is being processed as quickly as possible. We expect this to cause inconvenience for some passengers, and we sincerely apologise for this. Those due to travel today, should still arrive at the airport in line with Airline advice. Keep updated 👉 https://t.co/BEUcbESArB
- Aug 12, 20263.6x their median
⚠️ CUSTOMER INFORMATION - 0352 hours, 12/08/2026 Baggage has been restored to normal and is operating at capacity following recent issues. We apologise for any inconvenience this has caused and thank passengers for their patience. https://t.co/Txxgm5yuLO
- Aug 11, 20263.4x their median
⚠️ CUSTOMER INFORMATION - 1130 hours, 11/08/2026 Baggage operations remain stable today as recovery plans are continuing to prove successful. Passengers do not need to worry and should continue to arrive at the airport in line with the airline’s advice. We apologise to those who have been impacted by this issue in recent days but would like to reassure those flying today that confidence remains in contingency plans, with our people on hand to support in the terminal
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 11 interactions against 96K followers, an engagement rate of 0.011%. Posts are seen about 11K times each, and 0.102% of those impressions turn into an interaction. That is about 11.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 293 interactions, about 27x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Birmingham Airport's engagement rate on X?
- Birmingham Airport (@bhx_official) has an engagement rate of 0.011%, based on the median interactions across 6 original posts from the last 30 days against 95,634 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Birmingham Airport sits above the 10th percentile of the 157,233 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bhx_official have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bhx_official post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.23 posts per day across the measured window.