Zoho Social engagement report
@ZohoSocial - 120K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4 interactions against 120K followers, an engagement rate of 0.003%. Posts are seen about 986 times each, and 0.406% of those impressions turn into an interaction. That is about 0.822% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 20 interactions, about 5.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 5, 2026.
Where this sits in the catalog
At 0.003%, Zoho Social sits above the 10th percentile of the 151,176 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.021%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.021% |
| 50th percentile | 0.126% |
| 75th percentile | 0.6% |
| 90th percentile | 2.29% |
| 99th percentile | 84.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 356 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 28, 20265.0x their median
Your social media toolkit just got bigger. Snapchat has officially joined Zoho Social. 🎉 Connect your account, publish Stories, Spotlights, and Saved Stories, schedule content, collaborate with your team, and streamline approvals—all from one place. Explore now 👉🏼 https://t.co/uAEpUChp2b #ZohoSocial #Snapchat #ChannelIntegration #NewUpdate
- Feb 19, 20264.3x their median
Think the Instagram algorithm is still a mystery? 🤔 In 2026, it rewards relevance, depth, and consistency not just frequency. From ranking signals to smarter posting windows, our latest Zoho Social Journal article breaks down what actually drives reach and engagement today. 🚀 If you want visibility that lasts, this is your playbook. 🔍 Read now 👉 https://t.co/1dmNTEUwU3 #InstagramMarketing #SocialMediaStrategy #ZohoSocial #SocialMediaGrowth
- Mar 4, 20264.0x their median
Welcome to my office. Every random corner is a workspace! 🫠 #SocialMediaManager #SocialMediaLife #MarketingHumor https://t.co/tTAVFSDkxH
- Feb 26, 20263.5x their median
Wrong format? Fixed. Low quality? Not anymore. Convert your images in seconds with Social Toolkit’s File Converter. Simple. Fast. Reliable. Try it now 👉🏼 https://t.co/9WJOX3I1lF https://t.co/2LRy3Zk90G
- Feb 13, 20263.3x their median
From posting schedules to real-time conversations, social media has come a long way in 11 years. 📊 Explore the shifts that reshaped the way brands show up online. Read the full blog here 🔗 https://t.co/lxmtJwU1al #SocialMediaEvolution #SocialMediaMarketing #11Years https://t.co/31wLLGWrD4
- Jan 12, 20263.3x their median
Turn any link into a branded, trackable QR code in seconds. Create, customize, and measure performance, all with the new QR Code Generator from Social Toolkit. 🔗📊 Try it now 👉🏼 https://t.co/KlkhD4i1AY #QRCodeGenerator #SocialToolkit #ZohoSocial https://t.co/83UIJv0ReG
- Feb 11, 20263.0x their median
Eleven years ago, we set out to make social media simpler, more meaningful, and more connected for brands everywhere. ✨ Along the way, we’ve learned from every conversation, every campaign, and every piece of feedback shared with us. Thank you for growing with us, challenging us, and helping shape Zoho Social into what it is today. 💙 #ZohoSocial #11Years #ProductAnniversary #BuiltWithYou
- Jan 28, 20263.0x their median
Introducing The Social Playbook — your monthly guide to smarter social media. 📘 We’re kicking things off with the January edition: Getting started with content creation. If creating content is on your 2026 vision board, this is where you begin. Inside this edition, you’ll learn how to: • Get clear on why you’re creating content • Pick the right niche and research before you post • Build your own style with strong hooks and consistency • Learn, adapt, and grow with every piece of content Read the full edition 👉 https://t.co/0TJIJzt6pR #TheSocialPlaybook #ContentCreation #SocialMediaStrategy #ContentTips #SocialMediaMarketing
- Feb 6, 20262.8x their median
Hello 2026! 👋 Explore the feature updates and improvements we rolled out in January as we set the stage for an exciting year ahead. Read more 👉🏼 https://t.co/VhdCANPbi7 #ZohoSocial #TheSocialWall #JanuaryUpdates #SocialMediaUpdates #MonthlyRoundUp https://t.co/ZGzv6msIJh
- Dec 9, 20252.8x their median
‘Tis the busiest time of the year for marketers, creators, and every brand online.🎄 Festive launches, discounts, giveaways, limited-edition drops, you’ve got a lot to put out there. But here’s the trick: bring it all together in one seamless experience. Our latest blog shows you how to organize your entire holiday lineup in a single, hassle-free link in bio. Read here 👉 https://t.co/YuheJbx42K #HolidayMarketing #FestiveSeason #LinkInBio #SocialMediaTips
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 120K followers, an engagement rate of 0.003%. Posts are seen about 986 times each, and 0.406% of those impressions turn into an interaction. That is about 0.822% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 20 interactions, about 5.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Zoho Social's engagement rate on X?
- Zoho Social (@ZohoSocial) has an engagement rate of 0.003%, based on the median interactions across 3 original posts from the last 30 days against 119,921 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Zoho Social sits above the 10th percentile of the 151,176 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ZohoSocial have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ZohoSocial post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.