Chennai Updates engagement report
@UpdatesChennai - 158K followers on X
Measured over 22 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 520 interactions against 158K followers, an engagement rate of 0.33%. Measured over 22 original posts, its engagement rate beats 78% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 15K times each, and 3.53% of those impressions turn into an interaction. That is about 9.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 22 posts sampled, 68% carry an image or video and 23% link out. The account's strongest tracked post pulled 6.8K interactions, about 13x its own typical post. Recurring topics include #chennai, #tn, #airport.
Measured over 22 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #chennai, #tn, #airport.
Compared with accounts its own size
Chennai Updates's engagement rate beats 78% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.33%, Chennai Updates sits above the 50th percentile of the 157,374 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 23% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 358 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 3, 202413x their median
PARANDUR AIRPORT ✈️ Why is it needed for Chennai?? A long read! Share Max. Firstly people who’s lands are being acquired for #Parandur Airport are being given : 🔹 3-4 times the market value of the land 🔹Alternate housing is being given to them just next to the project site . Tenders are already out for it 🔹Govt jobs are being promised to the people ➡️Now political parties should push the govt to make sure these benefits reach the people which they truly deserve rather than telling to completely drop the project! ➡️Chennai badly needs a new airport! The existing one at Meenambakkam has planned max capacity of 35 MPA and it’s the smallest in terms of area among all airports. Nearby Bengaluru (70MPA) or Hyderabad (70MPA) have bigger capacities. Mumbai & Delhi are building 2nd airports too. Bengaluru is going for 3rd airport ➡️One can’t acquire land at the existing airport. Getting land from OTA is close to impossible and cost of acquiring land at nearby Gerugambakkam is costlier than that at Parandur. ➡️ Existing one has a river too flowing through it and its layout has always been an issue given its narrow access via GST Rd. Cargo terminal is small as well and we have been losing to Bengaluru/Hyderabad in terms of Logistics ecosystem ➡️Airport is just not about the rich people flying. Reports suggest that more Indians will fly in the next 10 yrs. Indian Airlines have 1,000+ planes or order and we need airports to cater to them! Parandur with a full fledged airport will supports Logistics+ Warehousing ecosystem, Hotels, MRO etc providing jobs for Lakhs! ➡️4-5 sites were studied for a 2nd airport for Chennai & Parandur was found the best considering various factors! It’s literally impossible for find 4,000+ acres around Chennai without a water body or agri land! ➡️ Lastly the water bodies there at Parandur are man made lakes! The govt has setup a commission & studied its impact! New artificial lakes will be built with diversion water channel to prevent flooding! Any infra project will have its consequences! Mettur Dam was built submerging several villages. Today it’s the lifeline to several TN’s District!! Plz support the project! It’s need of the hour! TN and Chennai deserves a world class airport. Plz keep politics away 🙏🙏
- Sep 22, 202611x their median
As a woman, I want to say this because I witnessed it myself. I met my thangai Minister Keerthana at Kamatchi Hospital after her collarbone surgery. Doctors had advised around 20 days of rest, but within 4 days she was back at work because of her commitment to the state. Even while she was at hospital bed, she was coordinating the Chief Minister's London visit. Her first question every single day wasn't about her pain or her tablets; it was whether every company and every arrangement was on time. I told her to relax, she wouldn't. And what struck me most is this: when Minister Aadhav Sir said she was unwell for a few days, the opposition ecosystem didn't pause to ask about what was the reason, or recovery, or what she may have actually gone through. Their minds went straight to one reason: menstruation. That reflex, that a woman's absence can only ever mean one thing, says nothing about her and everything about your regressive mindset. Women are not defined by their cycles. We are leaders, professionals, mothers, daughters carrying illness, injury and duty all at once, and still showing up. Reducing a woman's every unexplained day to her biology is an old habit of attacking a woman's body when her work can't be faulted. 4 days after, still recovering, on painkillers and still wearing a bandage, she went straight back to meeting companies and signing MoUs, one after another, without a pause. This regressive mindset needs to stop. We should be celebrating women who continue to lead through difficult circumstances, not discussing their cycles. Women deserve better than this. Tamil Nadu deserves better than this. Sorry @Keerthana4VNR , I know you wanted to keep this private but I had to post this.
- Sep 22, 20264.6x their median
Chief Minister Vijay inaugurated the expansion of the Perundhaivaa Kamarajar Morning Meal Scheme today!! https://t.co/UD7jA9BMWH
- Sep 22, 20263.5x their median
🚨CM Vijay today reviewed the progress on preparation of Detailed Project Report to Revive Cooum River. Following which global tenders are expected to be invited!! https://t.co/yXHVzPwi0E
- Sep 22, 20261.9x their median
IT Major 🇫🇷Capgemini has expanded its footprint in Coimbatore with a new office at ELCOT IT Park. This is the firm's ninth office in Tamil Nadu, spread across 1.37 lakh Sq.ft. employing 1,500+ people... #InvestInTN #Kovai 🧑💻 https://t.co/AWdEEtwlo4
- Sep 22, 20261.6x their median
🚨🚨Upcoming IT Park - Office Supply Space in Chennai in the next 4-5 years (In Million Sq.ft) 1. Embassy (Radial Road) : ~ 10 Mn+ 2. L&T Innovation Campus : 5.3 Mn 3. Sattva Knowledge City, OMR : 4.5 Mn 4. Bagmane Viva : 3.7 Mn 5. DLF Downtown DT4-DT5 : 3.7 Mn 6. RMZ Infinity : 3 Mn 7. Pan India Developer (Radial Rd) : ~3 Mn 8. Embassy Splendid : 2.6 Mn 9. Olympia Guindy : ~2 Mn 10. RR Skyline Ambattur : ~1.5 Mn 11. Olympia Evolve (Porur) : ~1.1 Mn 12. Baashyaam Promenade : 1.1 Mn 13. Casagrand Skytech : 1.1 Mn 14. Casagrand Bizpark : 1 Mn 15. Brigade Trillium (Perungudi): ~1 Mn 16. ASV Husainy Ph-1 : 1 Mn 17. Commerzone Pallikaranai: 1 Mn 18. TNHB Peters Colony : ~1 Mn 19. Prestige One West : ~0.9 Mn 20. Brigade Tech Boulevard : 0.85 Mn 21. Arihant (All Projects) : ~0.8Mn 22. Central Square Tower : ~ 0.8 Mn 23. MGM-RLDA Egmore :~0.8 Mn 24. Bagmane, Fintech City : 0.7 Mn 25. Brigade Icon : 0.6 Mn 26. CMRL- Vadapalani Depot : ~0.6 Mn 27. Casagrand Paragon : 0.45 Mn 28. Kwality Precision,Ambattur : ~0.4 Mn 29. Axis- Cube (Fintech City) : 0.4 Mn 30. Ceebros OMR : ~0.4 Mn 31. Muthoot (Fintech City) : 0.35 Mn 32. Asta Aspire, Perungudi :0.32 Mn 33. SKCL- 2 Projects (Kotturpuram) : 0.3 Mn 34. Casgrand Astute : 0.28 Mn 35. CMRL- Arumbakkam : ~0.3 Mn 36. Ceebros Guindy : ~0.3 Mn 37. Tamarai Tech Park, Radial Rd : 0.3 Mn 38. Iyra One, SRP Tools : 0.2 Mn 39. Iyra, Radial Road : 0.2 Mn 40. Voora, Ambattur : 0.16 Mn 41. KG One Global, Adambakkam: 0.14 Mn ➡️ Owned Campus Bldgs : 🔹🇮🇳TCS New Siruseri : 3.3 Mn 🔹🇺🇸KLA : ~1.5 Mn 🔹🇮🇳Chola Finance : 1.4 Mn 🔹🇫🇷Capegemini Siruseri : 0.8 Mn 🔹IIT Madras Research Park : 0.7 Mn 🔹🇮🇳Intellect Design Arena : 0.6 Mn ➡️ Other Key projects include 🔹Baashyaam (OMR) 🔹Tech City Madhavaram (150 Acre land parcel) 🔹Ph-2 & Ph-3 of Fintech City 🔹Several TOD Projects by CMRL ➡️ Good Healthy pipeline of Grade-A office spaces. But to compete with Hyd/Blr we need to increase FSI at the earliest, sign MoUs with more RE Players, unlock key land parcels including along Outer Ring Rd.
- Sep 22, 20261.6x their median
🚨With a focus on Olympics, IPS Maivahanan has been appointed as the Special Officer for Mission Olympics 2036... #TN #Sports
- Sep 22, 2026
Looks like Chennai's Roads are more for parking than for commuting.. @chennaicorp @CumtaOfficial where is the parking policy? How long should people suffer?? https://t.co/ANpK2IMKU3
- Sep 22, 2026
Tesla is expanding its Indian footprint with a nee experience centre in Chennai which will be the third in South India & sixth in whole of India!! https://t.co/pB9yGICz4u
- Sep 22, 2026
🚨Economic Times on Mazagon Dock signing two MoUs with Maharashtra & Andhra. Which is why I keep saying HD Hyundai over Mazagon any day. If the shipyard at Thoothukudi comes up, it will wipe off the cluster at Dugarajpatnam. No wonder why Andhra was so desperate on HD Hyundai!!! https://t.co/35TOMafiV3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 520 interactions against 158K followers, an engagement rate of 0.33%. Measured over 22 original posts, its engagement rate beats 78% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 15K times each, and 3.53% of those impressions turn into an interaction. That is about 9.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 22 posts sampled, 68% carry an image or video and 23% link out. The account's strongest tracked post pulled 6.8K interactions, about 13x its own typical post. Recurring topics include #chennai, #tn, #airport.
- What is Chennai Updates's engagement rate on X?
- Chennai Updates (@UpdatesChennai) has an engagement rate of 0.33%, based on the median interactions across 22 original posts from the last 30 days against 157,961 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.33%, Chennai Updates sits above the 50th percentile of the 157,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UpdatesChennai have real engagement?
- Its engagement rate beats 78% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UpdatesChennai post?
- Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 1.47 posts per day across the measured window.