Silverstone engagement report
@SilverstoneUK - 289K followers on X
Measured over 91 original posts from a 30-day window, last computed on September 20, 2026.
Engagement
A typical post picks up 87 interactions against 289K followers, an engagement rate of 0.03%. Measured over 91 original posts, its engagement rate beats 40% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 1.11% of those impressions turn into an interaction. That is about 2.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Saturday is the busiest day of the week. Of the 91 posts sampled, 68% carry an image or video. The account's strongest tracked post pulled 55K interactions, about 630x its own typical post. Recurring topics include #f1, #italiangp, #spanishgp.
Measured over 91 original posts from a 30-day window, last computed on September 20, 2026. Recurring tags: #f1, #italiangp, #spanishgp.
Compared with accounts its own size
Silverstone's engagement rate beats 40% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.03%, Silverstone sits above the 25th percentile of the 156,839 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 2% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 106 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 12, 2026630x their median
Some serious star power to get @lemanscup underway π€© #4HSilverstone #ELMS https://t.co/AiDn4mfJCP
- Sep 3, 202634x their median
Hey Siri, define aura β¨ #ItalianGP #F1 | πΈ @F1 https://t.co/2J1O2nSrDA
- Jul 6, 202619x their median
NO WORDS π€― 564,000 OF YOU!! THE BIGGEST F1 EVENT EVER π₯ #BritishGP #F1 https://t.co/j2nhAmkbEJ
- Sep 5, 202619x their median
PIERRE GASLY TAKES POLE IN MONZA π #ItalianGP #F1 https://t.co/SGPgjnLdjq
- Sep 11, 202616x their median
The wait is over. π British Grand Prix 2027 ticket sale dates are here. π Plan your move, set your reminders, and get ready to secure your place at Silverstone. #BritishGP #F1 https://t.co/9JWLr3uTa1
- Sep 3, 202613x their median
World Champion π€ Team Owner Lando has launched @ln4fusion, a team set to join the F3 grid in 2027 with entry into F2 pending a team selection process ahead of 2027! #Silverstone #F1 | πΈ @ln4fusion https://t.co/sSgw9FbAg7
- Sep 6, 202612x their median
P2 FOR GEORGE π #ItalianGP #F1 https://t.co/a51ISparlw
- Sep 16, 202611x their median
Here we go againβ¦ π₯ The British Grand Prix returns to Silverstone from 1β4 July 2027. Another weekend of racing, entertainment and unforgettable moments. π€ #BritishGP #F1 https://t.co/x03iVjfJnp
- Sep 18, 202610x their median
And now, we do it all over again π«Ά Landostand 2027 tickets are on sale now. #BritishGP #Landostand https://t.co/3gT7gxuisX
- Sep 12, 20268.2x their median
Officially hooked on Lando's helmet this weekend π€© #SpanishGP #F1 | πΈ McLaren Brand Folder https://t.co/0Tvm4qK29t
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 87 interactions against 289K followers, an engagement rate of 0.03%. Measured over 91 original posts, its engagement rate beats 40% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 1.11% of those impressions turn into an interaction. That is about 2.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Saturday is the busiest day of the week. Of the 91 posts sampled, 68% carry an image or video. The account's strongest tracked post pulled 55K interactions, about 630x its own typical post. Recurring topics include #f1, #italiangp, #spanishgp.
- What is Silverstone's engagement rate on X?
- Silverstone (@SilverstoneUK) has an engagement rate of 0.03%, based on the median interactions across 91 original posts from the last 30 days against 288,571 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.03%, Silverstone sits above the 25th percentile of the 156,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SilverstoneUK have real engagement?
- Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SilverstoneUK post?
- Most posts go out around 14:00 UTC, and Saturday is its busiest day, at roughly 3.37 posts per day across the measured window.