Ottawa Police engagement report
@OttawaPolice - 199K followers on X
Measured over 42 original posts from a 30-day window, last computed on September 15, 2026.
Engagement
A typical post picks up 13 interactions against 199K followers, an engagement rate of 0.006%. Measured over 42 original posts, its engagement rate beats 17% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.6K times each, and 0.281% of those impressions turn into an interaction. That is about 2.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 42 posts sampled, 95% carry an image or video and 43% link out. The account's strongest tracked post pulled 106 interactions, about 8.2x its own typical post. Recurring topics include #otttraffic, #ottnews, #oppauxiliary.
Measured over 42 original posts from a 30-day window, last computed on September 15, 2026. Recurring tags: #otttraffic, #ottnews, #oppauxiliary.
Compared with accounts its own size
Ottawa Police's engagement rate beats 17% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Ottawa Police sits above the 10th percentile of the 157,515 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 673 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 20248.2x their median
For emergencies, including a crime in progress, always call 911. To file a report, visit us online any time at https://t.co/2is6mFdxsK or call 613-236-1222. Reminder: Our social media accounts are not monitored 24/7 and should not be used for urgent response or to report crime. ~ En cas d'urgence, faites le 9-1-1. Visitez le https://t.co/8EYxvtUoKn ou composez le 613-236-1222 pour signaler un crime. Rappel: Nous ne surveillons pas nos comptes 24/7; ces comptes ne doivent pas être utilisés pour obtenir aide immédiate et ne sont pas un outil de signalement.
- Sep 11, 20266.6x their median
Today, we remember the lives forever changed by September 11, 2001. The events of that day inspired increased coordination and collaboration on emergency response, intelligence sharing and supporting victims and their families. We will always remember. ~ Aujourd’hui, on se remémore ces vies qui furent changées le 11 septembre 2001. Les événements de ce jour inspirèrent une coopération et une collaboration accrues en matière d’intervention en cas d’urgence, de partage de renseignements et ...de soutien envers les victimes et leurs proches. Nous n’oublierons jamais.
- Sep 13, 20264.8x their median
The missing 79-year-old we asked for help to locate earlier today has been located safe and sound. Thank you for your assistance.
- Sep 11, 20263.8x their median
A delivery driver was dragged a short distance and suffered minor injuries during a carjacking in Vanier on July 18. Investigators are looking to identify the suspect and are asking anyone with information to contact the OPS Robbery Unit at 613-236-1222, ext. 5116, or [email protected]. Anonymous tips: Crime Stoppers at 1-800-222-8477 or https://t.co/PlFElPaFrt. https://t.co/9k4rmMPION ~ Un livreur traîné lors d’un vol de voiture; recherche du suspect https://t.co/OHOpZdEJFX
- Sep 6, 20262.8x their median
Drowning doesn't look like it does in the movies. In real life, drowning is almost always completely silent. There is rarely splashing, waving, or calling for help—a child or adult fighting for air physically cannot scream. It can happen in seconds. Active supervision means always keeping your eyes on the water. Turn off the phone, ignore the distractions, and stay alert. ~ La noyade ne ressemble pas à ce qu’on voit dans les films. Dans la vraie vie, elle est presque toujours complètement silencieuse. Il y a rarement des éclaboussures, de grands signes de la main ou des appels à l'aide — un enfant ou un adulte qui manque d'air est physiquement incapable de crier. Cela peut arriver en quelques secondes. Une surveillance active signifie qu'il faut toujours garder les yeux sur l'eau. Éteignez votre téléphone, ignorez les distractions et restez vigilant.
- Sep 8, 20262.7x their median
Yesterday, we requested assistance to locate a 20-year-old missing man. Sadly, he has been located deceased. There is no foul play or suspicious circumstances suspected. We thank the public and the media for their assistance. https://t.co/N6ADZ5b55J ~ Le Service de police d’Ottawa a demandé de l'aide hier pour retrouver un homme de 20 ans porté disparu. Malheureusement, il a été retrouvé décédé. Aucun acte criminel ou circonstance suspecte n'est soupçonné. Nous remercions le public et les médias pour leur aide. https://t.co/d2xMhSUDVi
- Sep 7, 20262.5x their median
Today, we remember Constable Russell O'Connor, who died in the line of duty on September 7, 1983. https://t.co/xEXyrK3vsB https://t.co/hJEXyTaFM2
- Sep 12, 20262.2x their median
The Ottawa Police Service is investigating a shooting that occurred early this morning in the 1600 block of Bank Street. Just after 4:30 a.m., police located a man in his 20s in life-threatening condition. Ottawa Paramedics transported him to hospital. No one is in custody at this time. The Guns and Gangs Unit and East Investigations Section are investigating. Anyone with information is asked to call the Guns and Gangs Unit at 613-236-1222, extension 5050. Anonymous tips can be submitted by calling Crime Stoppers toll-free at 1-800-222-8477 or online at https://t.co/PlFElPaFrt. ~ La version française suivra sous peu à https://t.co/Jr0Un50JBl. 📷 @onscenephoto_
- Sep 10, 20262.2x their median
117 km/h in a School Zone: Street Racing Driver Charged, Second Vehicle Sought https://t.co/93Ctw4NE9B ~ Course de rue à 117 km/h en zone scolaire: un conducteur inculpé, un deuxième est recherché https://t.co/pjeaaE22ih https://t.co/xTSojZ4TdY
- Sep 9, 20262.1x their median
Last evening, at approximately 7:54 p.m., officers were called to the Brittania Beach area for a man who had entered the water and had not resurfaced. Emergency responders immediately began searching the area, including the water where he had last been seen. Later during the evening, our Marine, Dive, and Trails Unit located the 25-year-old man, deceased. There is no foul play or suspicious circumstances suspected. If additional information becomes available that can be shared, we will provide an update.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 13 interactions against 199K followers, an engagement rate of 0.006%. Measured over 42 original posts, its engagement rate beats 17% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.6K times each, and 0.281% of those impressions turn into an interaction. That is about 2.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 42 posts sampled, 95% carry an image or video and 43% link out. The account's strongest tracked post pulled 106 interactions, about 8.2x its own typical post. Recurring topics include #otttraffic, #ottnews, #oppauxiliary.
- What is Ottawa Police's engagement rate on X?
- Ottawa Police (@OttawaPolice) has an engagement rate of 0.006%, based on the median interactions across 42 original posts from the last 30 days against 199,466 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Ottawa Police sits above the 10th percentile of the 157,515 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OttawaPolice have real engagement?
- Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OttawaPolice post?
- Most posts go out around 21:00 UTC, and Monday is its busiest day, at roughly 1.93 posts per day across the measured window.