University of Notre Dame engagement report
@NotreDame - 184K followers on X
Measured over 22 original posts from a 30-day window, last computed on September 17, 2026.
Engagement
A typical post picks up 73 interactions against 184K followers, an engagement rate of 0.04%. Measured over 22 original posts, its engagement rate beats 40% of 16,684 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.5K times each, and 1.11% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 22 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 735 interactions, about 10x its own typical post. Recurring topics include #fightingirish, #notredame, #shamrockseries.
Measured over 22 original posts from a 30-day window, last computed on September 17, 2026. Recurring tags: #fightingirish, #notredame, #shamrockseries.
Compared with accounts its own size
University of Notre Dame's engagement rate beats 40% of the tracked X accounts closest to it in follower count (16,684 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.04%, University of Notre Dame sits above the 25th percentile of the 166,989 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.13%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.13% |
| 75th percentile | 0.613% |
| 90th percentile | 2.36% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 64% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 236 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 5, 202610x their median
Welcome to Green Bay, Irish fans! We've brought the whole South Bend experience to Wisconsin. From service projects to academic programming to performances by the Notre Dame Band, there is no shortage of events to get you in the spirit for the game. See the full event schedule: https://t.co/J9iHF80rY4
- Sep 7, 20269.2x their median
Fans in the stands at Lambeau Field just met Professor Jarek Nabrzyski. He's working on creating a small AI-powered device to help caregivers interpret the nonverbal communication of people with profound intellectual and multiple disabilities. See the device and who it's helping: https://t.co/7wCk98sCxt
- Jul 4, 20267.6x their median
250 years. One shared story. Happy Independence Day, America! https://t.co/WGOjiI5JxY
- Jul 2, 20266.9x their median
A blessing before battle captured in bronze: On July 2, 1863, Father William Corby, C.S.C., delivered absolution to the troops on both sides of the Civil War prior to the Battle of Gettysburg. https://t.co/MJ5EV0uf2E
- Sep 7, 20265.5x their median
ND in GB ☘️ https://t.co/aRA8R2aBXY
- Aug 11, 20265.5x their median
In ten days, we'll welcome our first year students to campus. Discover what makes us uniquely Notre Dame: the moments we share, the values we carry, and the legacy we continue to build together. https://t.co/okQf7y1Epk https://t.co/QHFhYm77b2
- Aug 19, 20265.0x their median
Somewhere between the last goodbyes of spring and the first hellos of fall, summer happens at Notre Dame ☀️ See the best shots from University Photographers Matt Cashore and Michael Caterina: https://t.co/hO8rjPtp3v https://t.co/I4nSUanTFs
- Jul 8, 20264.2x their median
As part of the #America250 celebrations, one flag visited every overseas military cemetery, U.S. territory and state, before arriving Washington, D.C., for America's 250th anniversary. In Indiana, it flew over the Notre Dame-Navy game November: https://t.co/YIyE9PzhRq https://t.co/eV3xaLt8hl
- Aug 24, 20263.7x their median
Campus is buzzing again and we couldn't be happier! Happy FDOC ☘️ https://t.co/6oEi2s4kDj
- Aug 21, 20262.6x their median
Mic'd up moments from move-in day ☘️ https://t.co/MTLQm87xoa
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 73 interactions against 184K followers, an engagement rate of 0.04%. Measured over 22 original posts, its engagement rate beats 40% of 16,684 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.5K times each, and 1.11% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 22 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 735 interactions, about 10x its own typical post. Recurring topics include #fightingirish, #notredame, #shamrockseries.
- What is University of Notre Dame's engagement rate on X?
- University of Notre Dame (@NotreDame) has an engagement rate of 0.04%, based on the median interactions across 22 original posts from the last 30 days against 183,939 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.04%, University of Notre Dame sits above the 25th percentile of the 166,989 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NotreDame have real engagement?
- Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (16,684 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NotreDame post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.