Digital Asset News engagement report
@NewsAsset - 209K followers on X
Measured over 77 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 43 interactions against 209K followers, an engagement rate of 0.021%. Measured over 77 original posts, its engagement rate beats 31% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.8K times each, and 0.632% of those impressions turn into an interaction. That is about 3.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 77 posts sampled, 49% carry an image or video and 31% link out. The account's strongest tracked post pulled 2.8K interactions, about 66x its own typical post.
Measured over 77 original posts from a 30-day window, last computed on October 6, 2026.
Compared with accounts its own size
Digital Asset News's engagement rate beats 31% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.021%, Digital Asset News sits above the 10th percentile of the 157,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 49% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 31% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 49% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 31% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 170 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 5, 202666x their median
BREAKING: Nasdaq just hit a new ALL TIME HIGH of 27,450 for the first time in history. This is its third record high in the last 10 trading sessions. https://t.co/GZXyL9CnSy
- Aug 29, 202624x their median
Cold Card Hack Update - One Month Later… Hello again, I just wanted to share a few thoughts for those that are interested, but in particular for the other victims. While I can’t offer you brevity with this post - in an age of AI slop, fakeness and grift, I hope you can appreciate something very real. First of all, I am genuinely happy for all of you who are now enjoying what appears to be the end of this cycle’s bear market. You all deserve this for your conviction, and even though many of us are forced to sit this one out for now, I am still cheering you on from the sidelines. Don't feel bad about celebrating - just try to remain humble as your entire life can change in an instant in so many unpredictable ways. NEVER take for granted the freedom and security that your bitcoin will provide to you now, and in the future. Ultimately, the bitcoin journey will teach you life’s not about the money anyways so be a good person and take care of those around you. Safeguard your bitcoin appropriately, keep learning, never let your guard down even for a moment, and don’t make my mistake of becoming complacent and trusting others with something so critical. It should be obvious by now that the scammers will become more relentless, the capabilities of the black hats will increase dramatically, and the number of real world physical attacks will rise - everyone wants your bitcoin! To the other cold card victims: It has given me a great sense of solidarity connecting with many of you, hearing your stories and reading messages of support. It should be very clear by now that no one is coming to save us. Not your favourite influencers, not other OGs, not the bitcoin billionaires, no personal/corporate/government bailouts, and as it seems: certainly not NVK and Coinkite. We must save ourselves, and bitcoin remains hope. Our only, albeit unlikely, path to recovery is now ironically in the hands of the state (law enforcement) and chain analysis firms, which as bitcoiners we can only find some humour in. Now, I want to make a promise to you all: should the Wave 1 hacker get caught, and all the stolen funds be returned to victims - I pledge 20 BTC of my returned coins to be split between the people who directly helped find and bring the attacker to justice, and also the victims of the later waves who were unable to get their funds back. I have great empathy for you all, who did everything you were told was correct. We are all in this together, and I believe it’s the moral thing to do. Let this gesture be a reminder to the larpers in this space, that honourable bitcoiners do exist, and this journey we are all on together isn’t just about watching your own portfolio grow. Over the coming years as the price of bitcoin continues to rise, so too does the USD value of this pledge. And if there is no recovery: as the days turn to months and years while people move on - we can take solace in the fact that our sacrifice will help hundreds of millions of people in the future on their bitcoin journey towards SAFE self-custody. Contrary to some of the narratives floating around: self-custody and “bitcoin maximalism” are NOT dead. Never forget that holding your own keys is one of the cornerstones of bitcoin, a right and great responsibility to uphold, always be wary of those who tell you otherwise. As I’ve told some of you privately, our energy is best spent focusing on what we can control: ourselves, accepting this lesson, and building back stronger for us and our families. We will all survive this while we, dare I say, *acknowledge* how much of a catastrophic and monumental fuckup this was on Coinkite’s part. This story is far from over, and we all deserve the full truth, accountability, and justice. On that front however, it's looking less likely that any meaningful lawsuits against them will materialize, simply because all the lawyers want money upfront which many of us don’t have now. Due to the nature of the situation it’s unlikely to resolve positively for anyone but the lawyers themselves. For that reason and others I, and several of the other large loss victims I’ve spoken with are likely to bow out. Don’t mistake this as a psyop, or a coordinated submission among us: it’s just the reality and realization we’ve come to independently. However, that doesn’t mean they are off the hook—the hacker(s) and the Coinkite team have to live with their decisions and conduct for the rest of their lives. With no signs thus far to even attempt to set this right - as each day passes, their respective roads to redemption (while still open) start to close. This is true whether bound by lawyers or not, as even the slightest show of goodwill is better than silence. Karma is indeed real - even if it doesn’t manifest immediately. Never forget that this disaster had nothing to do with bitcoin itself - it was the failure of one specific company, and exposed many unfortunate truths about our own shortcomings, the industry and its influencers. Though as true bitcoiners, our spirit remains unbreakable. We are anti-fragile, stay resilient and even in the wake of such injustice and adversity we maintain our integrity and dignity. Though our plans may have been derailed for years or even decades - when we build back this time no one will be able to say we simply got lucky! The fight for freedom money and self-sovereignty was never going to be easy, but the mission and need for bitcoin is clearer than ever: fiat is dying. This will be my last post until this situation is resolved. I’ve yet to stack any sats since the incident and need to focus on my own path forward in life. I remain open to all opportunities that help me get back on my feet again. Eventually the sun will rise for us all. Cheers to building back, and until then: tick tock, next block. -M
- Sep 19, 202617x their median
GM. Remember what’s important. https://t.co/tfwzKA6rgV
- Sep 18, 202612x their median
Tokenized Stock Trading! Yes, this is a BIG DEAL. The SEC’s new INNOVATION EXEMPTION, permitting trading of tokenized stocks in the U.S., is one of the most significant developments in the history of capital markets. Hard to believe my law firm was working with Overstock and others on stock tokenization a DECADE ago. None of us thought it would take this long to get the SEC’s blessing. And now it’s finally here! Why is this such a big deal? When I started as a lawyer advising the securities industry, the operating standard for stock trading was “T+5.” It literally took 5 DAYS for stock trades to settle. 😂 In my professional lifetime, securities settlement has gone from 5 days to nearly instantaneous with blockchain-based settlement. And the cost to trade has similarly gone from roughly 1% of the trade value to essentially zero. As my father would say—“I never thought I’d see the day.” Tokenized trading and blockchain-based settlement are here to stay. The securities industry will never be the same. Traditional trading venues (like NYSE & NASDAQ) will have to adapt rapidly, or die; as will the brokers who are/were the traditional interface between investors and stock trading venues. But, as with any new technology—A LOT CAN GO WRONG. Let’s just hope the pioneers in this space don’t screw it up for the rest of us. 😎 I wish them all great success.
- Sep 7, 202612x their median
I and @bullmania just donated $10,000 to Robs dog shelter (@NewsAsset). I am a big dog guy, have two golden retrievers myself ❤️🐕🦮 As soon as Rob pitched his shelter I instantly said YES, the bull market will give us big profit opportunities, important to share profit with the ones in need
- Sep 10, 20267.4x their median
Something changed today after that $5,000 offer for every American adult. It’s a shift from optimism to pessimism. I can’t explain it but it’s there.
- Sep 21, 20265.3x their median
I like these days. All the buying in the bear discipline pays off. https://t.co/aywNhSCCeK
- Sep 21, 20264.7x their median
You know what’s better than making profits? Using profits. https://t.co/SIqPfwwMeP
- Sep 9, 20264.4x their median
Learning to be calm when you’re disrespected is a super power.
- Sep 8, 20263.8x their median
Always help someone. You might be the only one that does.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 43 interactions against 209K followers, an engagement rate of 0.021%. Measured over 77 original posts, its engagement rate beats 31% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.8K times each, and 0.632% of those impressions turn into an interaction. That is about 3.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 77 posts sampled, 49% carry an image or video and 31% link out. The account's strongest tracked post pulled 2.8K interactions, about 66x its own typical post.
- What is Digital Asset News's engagement rate on X?
- Digital Asset News (@NewsAsset) has an engagement rate of 0.021%, based on the median interactions across 77 original posts from the last 30 days against 208,993 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.021%, Digital Asset News sits above the 10th percentile of the 157,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NewsAsset have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NewsAsset post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 3.07 posts per day across the measured window.