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Notre Dame Men's Basketball engagement report

@NDmbb - 477K followers on X

Measured over 8 original posts from a 30-day window, last computed on September 21, 2026.

Engagement

Middle of its size range
Per follower
0.025%
of 477K followers
Per impression
0.94%
12K views on a typical post
Reach
2.62%
of its followers see a post
Typical post
118
interactions (median)
Saved
0.016%
2 bookmarks on a typical post
Posting rate
0.33/day
active 27% of days
Peak time
17:00 UTC
Tuesday

A typical post picks up 118 interactions against 477K followers, an engagement rate of 0.025%. Measured over 8 original posts, its engagement rate beats 48% of 16,684 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.94% of those impressions turn into an interaction. That is about 2.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 805 interactions, about 6.8x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on September 21, 2026. Recurring tag: #goirish.

Compared with accounts its own size

Notre Dame Men's Basketball's engagement rate beats 48% of the tracked X accounts closest to it in follower count (16,684 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.025%, Notre Dame Men's Basketball sits above the 25th percentile of the 167,119 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.13%.

p100.003%
p250.022%
p50 (median)0.13%
p750.613%
p902.36%
p9982.6%
Engagement rate as a share of followers, across the 167,119 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.13%
75th percentile0.613%
90th percentile2.36%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 100 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 11, 20266.8x their median

    Honoring the first responders who served on 9/11. Our team came together for Duncan Hall’s ND110, climbing 110 flights in Notre Dame Stadium in remembrance of those who made the ultimate sacrifice🇺🇸 https://t.co/GxdaNuvX9y

    753464218K viewsView on X
  • Sep 8, 20262.6x their median

    saw a familiar face in Green Bay ☘️ #GoIrish https://t.co/Tm0M8aIkiD

    30731016K viewsView on X
  • Jun 30, 2026

    summer strength 🔋 #GoIrish☘️ https://t.co/yLfkSTRN9v

    15212406.9K viewsView on X
  • Sep 17, 2026

    update your calendar, the 2026–27 schedule is here ⬇️ #GoIrish☘️ https://t.co/ZpdFfslpc6

    112323926K viewsView on X
  • Jun 13, 2026

    we set the tone in the summer 🗣️ #GoIrish https://t.co/9LF4dWvsZ7

    12513207.1K viewsView on X
  • Jun 20, 2026

    honored to welcome home some of our basketball family this weekend ☘️ #GoIrish https://t.co/2nBsCE1O2p

    12594019K viewsView on X
  • Jun 26, 2026

    this is peak athleticism #GoIrish☘️ https://t.co/Z8aCHlrWaR

    12441026K viewsView on X
  • Aug 25, 2026

    new pictures for your fridge 😁 #GoIrish☘️ https://t.co/Cm8K1hm4f8

    11931014K viewsView on X
  • Jun 12, 2026

    first official summer reps as a squad #GoIrish ☘️ https://t.co/CS9uoWCkRC

    1156118.7K viewsView on X
  • Aug 14, 2026

    these two are gonna be a problem this season 🤧 #GoIrish☘️ https://t.co/i2U9ykwt84

    10097114K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#goirish

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 118 interactions against 477K followers, an engagement rate of 0.025%. Measured over 8 original posts, its engagement rate beats 48% of 16,684 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.94% of those impressions turn into an interaction. That is about 2.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 805 interactions, about 6.8x its own typical post.

What is Notre Dame Men's Basketball's engagement rate on X?
Notre Dame Men's Basketball (@NDmbb) has an engagement rate of 0.025%, based on the median interactions across 8 original posts from the last 30 days against 476,632 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, Notre Dame Men's Basketball sits above the 25th percentile of the 167,119 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NDmbb have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (16,684 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NDmbb post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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