Governor Josh Stein engagement report
@NC_Governor - 230K followers on X
Measured over 48 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 124 interactions against 230K followers, an engagement rate of 0.054%. Measured over 48 original posts, its engagement rate beats 50% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.0K times each, and 1.77% of those impressions turn into an interaction. That is about 3.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 60% carry an image or video, 10% are part of a thread and 8% link out. The account's strongest tracked post pulled 2.3K interactions, about 18x its own typical post.
Measured over 48 original posts from a 30-day window, last computed on September 30, 2026.
Compared with accounts its own size
Governor Josh Stein's engagement rate beats 50% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.054%, Governor Josh Stein sits above the 25th percentile of the 158,036 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.605% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 60% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 399 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 202618x their median
Flags across North Carolina will be at half-staff through September 1 in honor of Dolly Parton. Dolly’s music was powerful and moving, and she leaves a lasting impact — from donating $2 million toward Hurricane Helene recovery to providing kids free books, from funding vaccine research to promoting tolerance. Dolly Parton was a special, unifying person. May her memory be a blessing.
- Aug 25, 202613x their median
Dolly Parton was so special, so universally loved. The first word that came to my mind just now was “authentic,” which is funny since she is well known for her big wigs and extravagant gowns. But she was always herself. Her music was powerful and moving — Anna and I have a special fondness for Islands in the Stream with Kenny Rogers. But her impact on the world was much greater — from providing kids free books to funding vaccine research and promoting tolerance. America lost one of our best today.
- Sep 25, 20267.0x their median
In honor of Dolly Parton’s life and work, it is an honor to proclaim 9/25 “9 to 5 Day – or Dolly Parton’s Imagination Library Day of Reading.” Dolly Parton’s Imagination Library has helped millions of children discover the joy of reading, including more than 240,000 children across North Carolina. Her generosity has also made a difference for families in western North Carolina recovering from Hurricane Helene. Dolly has left an incredible mark on our state and on generations of children, and it’s an honor to recognize her legacy.
- Sep 23, 20265.9x their median
It tastes better out of the Stanley Cup. Let’s go, @Canes! https://t.co/O3VLrvG9iz
- Aug 28, 20264.2x their median
No matter how far you travel, North Carolina has a special way of calling you back home. Watch Christina Koch’s full remarks from her visit to the People’s House: https://t.co/jpaMMa5DvZ
- Aug 28, 20263.4x their median
.@Astro_Christina – No North Carolinian has come home from a farther distance than you! Thank you for being an inspiration and making all of us at home incredibly proud. https://t.co/qf7gPdsmwZ
- Aug 27, 20262.9x their median
It was an honor to welcome Christina Koch back to the People’s House to check on the Moon Tree, a sapling germinated from seeds flown around the Moon on Artemis I. This loblolly pine is thriving on the grounds! https://t.co/bNdQzmiRuE
- Sep 1, 20262.9x their median
Ireland is one of our top trading partners and is now a direct flight away from both Raleigh and Charlotte. I spent the past few days visiting Ireland-based companies that do business in North Carolina to discuss opportunities to build on our relationships and ways to bring Irish visitors to our state. North Carolina’s partnership with Ireland is strong and steadfast, grounded in our shared democratic values. Today, nearly 50 Irish companies employ more than 7,000 North Carolinians, and I’m optimistic that the deep partnership between North Carolina and Ireland will grow even stronger.
- Sep 24, 20262.5x their median
We had a great time welcoming the @Canes to the People’s House and celebrating this incredible team, their historic playoff run, and what the Canes mean to our state. This team gives North Carolina something to cheer for together, and we’re proud to celebrate our Stanley Cup champions. Let’s go Canes!
- Aug 27, 20262.3x their median
The U.S. Army has selected Fort Bragg, the largest military base in the country, as one of five initial installations to host nuclear microreactors under the Janus Program. This positive news will strengthen national security by delivering safe, reliable, and clean power to our military.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 124 interactions against 230K followers, an engagement rate of 0.054%. Measured over 48 original posts, its engagement rate beats 50% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.0K times each, and 1.77% of those impressions turn into an interaction. That is about 3.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 60% carry an image or video, 10% are part of a thread and 8% link out. The account's strongest tracked post pulled 2.3K interactions, about 18x its own typical post.
- What is Governor Josh Stein's engagement rate on X?
- Governor Josh Stein (@NC_Governor) has an engagement rate of 0.054%, based on the median interactions across 48 original posts from the last 30 days against 230,025 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.054%, Governor Josh Stein sits above the 25th percentile of the 158,036 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NC_Governor have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NC_Governor post?
- Most posts go out around 21:00 UTC, and Wednesday is its busiest day, at roughly 2.87 posts per day across the measured window.