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morgan wallen engagement report

@MorganWallen - 890K followers on X

Measured over 1 original post from a 30-day window, last computed on September 22, 2026.

Engagement

Per follower
0.516%
of 890K followers
Per impression
3.10%
148K views on a typical post
Reach
16.6%
of its followers see a post
Typical post
4.6K
interactions (median)
Saved
0.103%
153 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
12:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4.6K interactions against 890K followers, an engagement rate of 0.516%. Posts are seen about 148K times each, and 3.10% of those impressions turn into an interaction. That is about 16.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 59K interactions, about 14x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 22, 2026.

Where this sits in the catalog

At 0.516%, morgan wallen sits above the 50th percentile of the 156,396 accounts in this comparison. That places it in the above the median band, which runs 0.127% to 0.604%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,396 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 113 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 3, 202314x their median

    Proud to present my new album One Thing At A Time https://t.co/z7F9tMepjb

    49K8.4K1.0K1.3K4.3M viewsView on X
  • May 10, 202412x their median

    out now:) https://t.co/NEyYMZoKAE https://t.co/tzAYpcZkXH

    42K5.1K6278323.2M viewsView on X
  • Apr 15, 20256.6x their median

    “I Ain’t Comin’ Back” feat. @PostMalone - out this Friday https://t.co/cYF8VZSqWS

    27K2.8K4253611.6M viewsView on X
  • May 9, 20236.3x their median

    https://t.co/rJdyWcRhot

    23K2.3K1.8K1.4K12M viewsView on X
  • Sep 23, 20246.1x their median

    Rocky Top, you’ll always be… https://t.co/D0AlYcQIZr

    25K2.8K3562431.4M viewsView on X
  • Apr 20, 20245.8x their median

    I didn't feel right publicly checking in until I made amends with some folks. I’ve touched base with Nashville law enforcement, my family, and the good people at Chief’s. I'm not proud of my behavior, and I accept responsibility.

    24K1.0K1.3K2533.0M viewsView on X
  • Jul 15, 20244.5x their median

    I’m coming home. 9.22.24 https://t.co/su90CeVb7K

    18K1.9K5882972.2M viewsView on X
  • May 7, 20244.9x their median

    may 10th @MorganWallen https://t.co/NEyYMZoKAE https://t.co/Cw1hx4k9iD

    18K1.6K150146823K viewsView on X
  • May 16, 20253.2x their median

    My new album — I’m The Problem — Out now https://t.co/IulBkMUkOX https://t.co/N0VkBueDGZ

    11K2.3K1.1K4121.2M viewsView on X
  • Jan 26, 20243.1x their median

    I’m writing y’all from a duck hunting trip because I want to fill you in on something happening tonight.   Back in 2014, I went to Florida to try my hand at making original music & songwriting for the first time. This led to a recording deal with a local investor & an artist management deal that I deeply regret. Unfortunately, I signed both deals without any legal representation.   We made 13 songs. Some were ok, most were terrible as I was just learning how to write in general & figuring it all out. I was not the only collaborator, so many of these songs were not my idea nor to my standards. We deemed 5 worthy-enough to make the Stand Alone EP which includes a fan-favorite, “Spin You Around.” Tonight, those colleagues I parted ways with almost 10 years ago plan to release a “10th Anniversary” edition of Stand Alone against my wishes & include 8 unreleased songs, distributing it with the assistance of my former managers. For months I’ve been exploring every avenue possible to acquire the rights to this old music & keep the quality of my catalog consistent with songs I choose to release & believe in.   It’s gross, greedy & an example of how the dark side of the music business can suck the soul out of artists.    I want you to know this is NOT my new music & I don’t want to see this happen to anyone else. I cringe when I listen to these songs & I’m concerned my fans may mistakenly believe this is a new release by me. I begin recording my next project at the end of February. I’m feeling inspired creatively & super excited to make more music I’m proud of.   In response: 1. I re-recorded “Spin You Around (1/24)” this week in Nashville & it comes out TONIGHT.  Thank you Joey Moi & Bryan Sutton.  I did the artwork myself while in the woods duck hunting. Hope you like it, lol.   2. I am donating $100k from the Morgan Wallen Foundation to the Volunteer Lawyers & Professionals For The Arts (VLPA) program. I hope young aspiring musicians read this story & know they should never have to give up their creative freedoms for an opportunity in this business.    3. Trust me, when new music is ready, you’ll hear it directly from me.

    12K1.7K4041921.1M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 4.6K interactions against 890K followers, an engagement rate of 0.516%. Posts are seen about 148K times each, and 3.10% of those impressions turn into an interaction. That is about 16.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 59K interactions, about 14x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is morgan wallen's engagement rate on X?
morgan wallen (@MorganWallen) has an engagement rate of 0.516%, based on the median interactions across 1 original posts from the last 30 days against 890,436 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.516%, morgan wallen sits above the 50th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MorganWallen have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MorganWallen post?
Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

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