Mark C. Crowley engagement report
@MarkCCrowley - 137K followers on X
Measured over 31 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
A typical post picks up 21 interactions against 137K followers, an engagement rate of 0.015%. Measured over 31 original posts, its engagement rate beats 23% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 1.28% of those impressions turn into an interaction. That is about 1.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 42% carry an image or video and 26% link out. The account's strongest tracked post pulled 467 interactions, about 22x its own typical post. Recurring topics include #leadership, #ai, #hr.
Measured over 31 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #leadership, #ai, #hr.
Compared with accounts its own size
Mark C. Crowley's engagement rate beats 23% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, Mark C. Crowley sits above the 10th percentile of the 156,711 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 42% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 26% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 42% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 377 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 202622x their median
One of the most interesting arguments about the #AI age comes from Anthropic cofounder Jack Clark, who studied literature and creative writing—not computer science in college. His point: As AI makes technical execution easier, the premium may shift to people who can ask the right questions, think critically, connect ideas across disciplines, understand history and human behavior, and see what’s worth pursuing in the first place. In other words, the skills we once dismissed as “soft” may become some of the hardest—and most valuable—skills to replace. All kinds of evidence of this already. #Leadership #HR #SHRM #FutureOfWork #LeadFromTheHeart
- Sep 24, 20262.9x their median
How many leaders would you guess actually create #PsychologicalSafety for their teams? After a decade of books, articles & podcasts on the subject, you'd guess most of us have this figured out by now. McKinsey puts the real number at about 1 in 4. We're not nearly as good at this as we think we are. #Leadership #LeadFromTheHeart #HR #SHRM #WellBeing
- Sep 26, 20262.5x their median
"Burnout is not a badge of honor, nor is it a personal failing. It is a symptom of a system that treats human energy as an infinite resource." — Dr. Christina Maslach, Professor Psychology Emerita, UC Berkeley #Leadership #WellBeing #HR #LeadFromTheHeart
- Sep 22, 20262.1x their median
Starbucks is betting $1 billion that people want more than coffee and other drinks. It’s investing in its stores as places for human #connection and community—a striking departure for a company that has increasingly sold drinks transactionally through its app. In a world of digital convenience, it may be that #belonging becomes its most valuable offering #Leadership #WellBeing #HR #Business #LeadFromTheHeart .
- Sep 24, 20261.9x their median
I've learned to trust it. “#Intuition does not denote something contrary to reason, but something outside of the province of reason.” — Carl Jung #Leadership #HR #SHRM #WellBeing #Management #LeadFromTheHeart
- Sep 24, 20261.7x their median
According to new research from Workday, 37%t of employees who use #AI at work have turned to it for companionship. The effect shows up hardest in Generation Z — twelve times more likely than Generation X to feel completely disconnected from their colleagues. We're introducing tools to make work easier and somehow are only making people feel lonelier. Probably not the plan, but it is the result. No bueno. #Leadership #Technology #FutureOfWork #HR #SHRM #WellBeing
- Sep 22, 20261.7x their median
Jon Clifton, CEO of @Gallup says the media is grossly misrepresenting the percentage of people currently unemployed in the US. The number being reported is around 4% which sounds really good. But "real" unemployment accounts for people who are looking, discouraged, part time wanting full time, and prime working-age adults ages 25 to 54 not working or looking at all. Currently, 12% of Americans fit this description -- not good at all. #Leadership #Work #HR #SHRM #Wellbeing
- Sep 24, 2026
He's not talking about Armageddon like other people -- he's saying #AI is harming kids in terrible ways. Another reminder of how little we know about AI and how quickly we're willing to dive in its pool despite it. Google former VP of #Trust & safety says we need a slowdown in AI development because the tech is already harming children at a scale that’s surpassing the damage wreaked by social media. “The idea that the industry will figure it out by itself without outside help is unrealistic.” #Education #Leadership #Technology #WellBeing
- Sep 24, 2026
More evidence we're not as effective as leaders as we'd like to believe: According to new PwC data: 86% of executives say they highly trust their employees. Only 60% of employees feel it. Same gap runs the other way too — most executives think employees trust them but only two-thirds of employees actually do. Just as with #PsychologicalSafety, we keep mistaking our intentions for what people experience. #Leadership #LeadFromTheHeart #WellBeing #HR
- Sep 26, 2026
"We simply must be consistently, authentically, unwaveringly tender-hearted with people if we hope to lead effectively." — Doug Conant (Former CEO of Campbell Soup Company) #LeadFromTheHeart #Leadership #FutureOfWork #WellBeing
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 21 interactions against 137K followers, an engagement rate of 0.015%. Measured over 31 original posts, its engagement rate beats 23% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 1.28% of those impressions turn into an interaction. That is about 1.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 42% carry an image or video and 26% link out. The account's strongest tracked post pulled 467 interactions, about 22x its own typical post. Recurring topics include #leadership, #ai, #hr.
- What is Mark C. Crowley's engagement rate on X?
- Mark C. Crowley (@MarkCCrowley) has an engagement rate of 0.015%, based on the median interactions across 31 original posts from the last 30 days against 137,480 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Mark C. Crowley sits above the 10th percentile of the 156,711 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MarkCCrowley have real engagement?
- Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MarkCCrowley post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.37 posts per day across the measured window.