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Mario Maldonado engagement report

@MarioMal - 76K followers on X

Measured over 7 original posts from a 30-day window, last computed on September 10, 2026.

Engagement

Per follower
0.015%
of 76K followers
Per impression
0.943%
1.2K views on a typical post
Reach
1.54%
of its followers see a post
Typical post
11
interactions (median)
Saved
0.086%
1 bookmarks on a typical post
Posting rate
2.07/day
active 7% of days
Peak time
13:00 UTC
Thursday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 11 interactions against 76K followers, an engagement rate of 0.015%. Posts are seen about 1.2K times each, and 0.943% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 43% carry an image or video, 14% are part of a thread and 71% link out. The account's strongest tracked post pulled 222 interactions, about 20x its own typical post. Recurring topics include #foromujereselceo, #bitácoradenegocios, #noticiasdelamañana. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on September 10, 2026. Recurring tags: #foromujereselceo, #bitácoradenegocios, #noticiasdelamañana.

Where this sits in the catalog

At 0.015%, Mario Maldonado sits above the 10th percentile of the 158,172 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 158,172 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,971 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video43% of posts+111%+108% to +115%34K
Outbound link71% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 43% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 71% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 188 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 10, 202620x their median

    Mexico Ambassador to the United States Roberto Lazzeri discusses trade talks between the US and Mexico, saying the two sides are “pretty much aligned with the overall objective" https://t.co/29IFAblTyy https://t.co/OXdfsxzTF3

    1584371467K viewsView on X
  • Sep 3, 20265.1x their median

    🟣 ¿Ya vieron la edición de septiembre de @revistaelceo x @elceo__? ELLAS DECIDEN. 25 mujeres que están reconfigurando los espacios de poder en México. En portada: María del Carmen Bonilla, subsecretaria de @Hacienda_Mexico; Ximena @escobedox, subsecretaria de @SE_mx; Adriana Rangel (@Vanguard_Group); Berenice Chávez (@BMVMercados); Gabriela Soni (@UBS); Maite Ramos (@Alstom); Dahlia de la Cerda @DahliaBat; @cabreranora; Nora Esther Torres; Marisol Sánchez y Gabriela Morales. Gobierno, empresas, finanzas, innovación, cultura y medio ambiente. Una edición especial de EL CEO. 👇🏼

    3717206.9K viewsView on X
  • Sep 10, 20262.3x their median

    Higinio Martínez: la red familiar y empresarial que se extendió con Morena https://t.co/mBqT9kVwt5 via @elceo__

    187001.1K viewsView on X
  • Sep 10, 2026

    La red del C5 llega a Aduanas tras años de contratos en la CDMX https://t.co/5rARNs8Cr6 via @elceo__

    65001.1K viewsView on X
  • Sep 10, 2026

    #ForoMujeresELCEO @elceo__ https://t.co/60JJ0aKj0H

    30111.4K viewsView on X
  • Sep 10, 2026

    El nuevo apretón fiscal de Hacienda Mi columna en @El_Universal_Mx https://t.co/ZhMmwdYzoy

    03001.2K viewsView on X
  • Sep 10, 2026

    Plan México ha facilitado inversiones con procesos más ágiles, afirma Altagracia Gómez en el Foro Mujeres EL CEO 2026 https://t.co/9RKp68OCrL via @elceo__

    2000764 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#foromujereselceo#bitácoradenegocios#noticiasdelamañana#buenjueves#elheraldoradio

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 76K followers, an engagement rate of 0.015%. Posts are seen about 1.2K times each, and 0.943% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 43% carry an image or video, 14% are part of a thread and 71% link out. The account's strongest tracked post pulled 222 interactions, about 20x its own typical post. Recurring topics include #foromujereselceo, #bitácoradenegocios, #noticiasdelamañana. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Mario Maldonado's engagement rate on X?
Mario Maldonado (@MarioMal) has an engagement rate of 0.015%, based on the median interactions across 7 original posts from the last 30 days against 76,306 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, Mario Maldonado sits above the 10th percentile of the 158,172 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MarioMal have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MarioMal post?
Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 2.07 posts per day across the measured window.

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