Hannia Novell engagement report
@HanniaNovell - 190K followers on X
Measured over 9 original posts from a 30-day window, last computed on September 16, 2026.
Engagement
A typical post picks up 126 interactions against 190K followers, an engagement rate of 0.066%. Measured over 9 original posts, its engagement rate beats 49% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.0K times each, and 2.50% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video and 22% link out. The account's strongest tracked post pulled 11K interactions, about 89x its own typical post. Recurring topics include #hn, #voces.
Measured over 9 original posts from a 30-day window, last computed on September 16, 2026. Recurring tags: #hn, #voces.
Compared with accounts its own size
Hannia Novell's engagement rate beats 49% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.066%, Hannia Novell sits above the 25th percentile of the 158,036 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.605% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 89% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 22% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 22% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 273 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 5, 202689x their median
🔴¿Informar es ser de ultraderecha? Hay quienes aseguran que hablar de violencia, inseguridad o pobreza convierte automáticamente a un periodista en alguien de derecha. Pero una cosa es tener una postura política y otra muy distinta es ignorar la realidad. Criticar al poder, documentar lo que viven millones de mexicanos y exhibir los problemas del país no debería depender de una ideología. Si el crimen organizado, la violencia o la corrupción existen, el periodismo tiene la obligación de contarlo. #luiscárdenas #periodismo #mexico #libertaddeexpresion #politica #opinion
- Aug 6, 202646x their median
A pesar de que hay más de 13 mil reportes de extorsión y cobro de piso desde las cárceles de Veracruz la gobernadora @rocionahle dice que no tiene información… https://t.co/hjW9U5Euq8
- Aug 29, 202618x their median
Hoy después de 20 años al frente del noticiario estelar de @adnnoticiasmx me despido para presentarles un nuevo proyecto. Nos reinventamos, vienen cambios y cosas buenas. Muchas gracias a @SalinasBenjamin @lucianopascoe y a todo mi maravilloso equipo. Nos vemos aquí por supuesto.
- Aug 5, 202613x their median
📣 #Voces #HN | 🎙️ “Una cosa es que te quieras lucir con sombrero ajeno y otra cosa es que digas mentiras”, señaló Hannia Novell (@HanniaNovell) al cuestionar que la SEP (@SEP_mx) presentara la beca Rita Cetina como un apoyo enviado por el Gobierno Federal Además, Novell recordó que los programas sociales no son regalos personales de ningún funcionario, sino derechos financiados con los impuestos de los mexicanos
- Jul 31, 202612x their median
Sheinbaum asegura que Mexicana de Aviación “va muy bien” y que será rentable cuando tenga sus 20 aeronaves. También presume que el Tren Maya, los hoteles y los aeropuertos militares funcionan de maravilla. https://t.co/fQtzQkNsnn
- Jul 29, 202611x their median
🔴 Para Ruffo, prisión de máxima seguridad, para Rocha Moya la comodidad de su casa. Nuestra obligación es denunciar lo que ha sucedido e impedir que se olvide, por el simple hecho de que mañana podemos ser cualquiera de nosotros. Lee a @amparocasar 📝https://t.co/NWEKdmqLeP
- Aug 6, 202610x their median
Liz Vilchis: Yo más que una pregunta vine a alabarla públicamente. Después continuó con su perorata para que al final la presidenta la dejara en visto ✅ ✅👇 https://t.co/VMi8G50uB3
- Aug 25, 20264.6x their median
Sigue la narrativa anti inteligencia artificial y redes sociales. La desinformación tecnológica desde la mañanera debe ser exhibida. Cada día se confirma que las redes sociales ya NO están de su lado.🫵🏼😌 https://t.co/GFFFj2Z5ap
- Aug 20, 20263.8x their median
Una visa cancelada no pone en riesgo la soberanía de México @adnnoticiasmx https://t.co/BIAUdmKfic
- Jul 29, 20263.4x their median
¡La salud cuesta más y el gobierno ofrece menos! Tú estás pagando del bolsillo Las consultas médicas privadas aumentaron 4.8% anual, pero en el sector público no hay atención La inflación médica alcanzó 14.5%. Y los seguros de gastos médicos se encarecieron hasta 40% por culpa del gobierno. El INEGI informó que las consultas médicas privadas acumulan dos meses con aumentos superiores a la inflación general. Esto se explica por la mayor demanda de servicios privados, el encarecimiento de los insumos médicos y, sobre todo, el deterioro del sistema público de salud.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 126 interactions against 190K followers, an engagement rate of 0.066%. Measured over 9 original posts, its engagement rate beats 49% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.0K times each, and 2.50% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video and 22% link out. The account's strongest tracked post pulled 11K interactions, about 89x its own typical post. Recurring topics include #hn, #voces.
- What is Hannia Novell's engagement rate on X?
- Hannia Novell (@HanniaNovell) has an engagement rate of 0.066%, based on the median interactions across 9 original posts from the last 30 days against 190,098 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.066%, Hannia Novell sits above the 25th percentile of the 158,036 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HanniaNovell have real engagement?
- Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HanniaNovell post?
- Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 0.77 posts per day across the measured window.