Car Dealership Guy engagement report
@GuyDealership - 438K followers on X
Measured over 141 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 9 interactions against 438K followers, an engagement rate of 0.002%. Measured over 141 original posts, its engagement rate beats 18% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.065% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 141 posts sampled, 88% carry an image or video, 18% are part of a thread and 74% link out. The account's strongest tracked post pulled 7.7K interactions, about 853x its own typical post.
Measured over 141 original posts from a 30-day window, last computed on September 24, 2026.
Compared with accounts its own size
Car Dealership Guy's engagement rate beats 18% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Car Dealership Guy sits below the 10th percentile of the 156,839 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 74% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 74% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 586 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 2026853x their median
Is Maserati dying a slow death? OVERHEARD: “60 of the 86 Maserati dealers in the US have not reported a single sale this month. 13 have 1 sale. Only 4 have sold more than 2.” Mind-boggling numbers.
- Sep 24, 202652x their median
The next 24 months will reshape the car business. 9 predictions I expect to happen by 2029: 1) China begins its first pilot of U.S. auto retail. 2) AI eliminates 50%+ of dealership BDC jobs. 3) A 20-person dealership sells 200 cars a month. 4) Dealer software stacks shrink from 30 vendors to 10. 5) Agent-to-agent car buying becomes the standard. 6) A 10-person automotive startup reaches a $1B valuation. 7) Dealers begin opting out of OEM co-op programs en masse. 8) Technician productivity doubles without technicians working more hours. 9) The first major dealership runs nearly 24/7. Things are gonna get funky.
- Sep 23, 202624x their median
A used car doesn’t become more valuable when a dealer buys it. It becomes more valuable when the dealer makes it retailable. A dealer buys a three-year-old SUV at auction for $27,000. Then comes transportation, inspection, tires, brakes, dent repair, detail, photos, and sometimes thousands of dollars of mechanical work. By the time it hits the website, the dealer may have $29,000 or $30,000 in it. Then the clock starts. Every day the car sits, the dealer is paying for the money tied up in it while the market around it keeps moving. If similar SUVs drop $1,000 over the next month, the dealer’s car just got $1,000 worse without moving an inch. That’s why used-car retail isn’t really a buying-and-selling business. It’s an inventory-turn business. The dealer who buys the car cheapest doesn’t necessarily win. The dealer who gets it through the factory and back into cash fastest usually does.
- Sep 17, 202621x their median
NEWS | Toyota Sequoia tops list of longest-lasting vehicles: The average vehicle has a 5.4% chance of reaching 250,000 miles, the Toyota Sequoia hits it at 42.3%. That's nearly eight times the industry average, and Toyota or Lexus models hold all nine of the top spots. iSeeCars analyst Karl Brauer says versatility drives the miles: the Sequoia works as a daily driver, tow vehicle, off-roader, and family hauler all at once. Hybrids punched above their weight too, averaging 8.2%, with Toyota-built models leading that group as well. What this means for dealers: High-mileage used inventory on this list isn't a liability, it's a selling point backed by 395 million vehicles worth of data. Read today's top automotive stories, presented by @TARGIT : https://t.co/F2XURwW4P9 (Source: iSeeCars)
- Aug 24, 20267.8x their median
NEWS | NHTSA is escalating probe into nearly 1 million GM trucks, SUVs over engine failures: GM recalled nearly 600,000 trucks and SUVs in 2025 after L87 engines failed while vehicles were in motion. GM has since received about 7,000 new complaints from vehicles that were already repaired, raising questions about whether the fix held Now NHTSA is expanding its investigation to nearly one million trucks across 2021–2026 model years, including Silverados, Tahoes, Yukons, and Escalades. Bottom line: NHTSA's escalating investigation raises the possibility that GM's original recall remedy may not have fully resolved the engine problem, making the scope of any additional repairs a key issue for dealers managing affected customers, service capacity, and confidence in some of GM's most important truck and SUV nameplates. Read today's top automotive stories, presented by @AICPA : https://t.co/OYgSOEZTYT (Source: Reuters)
- Aug 27, 20266.1x their median
Until 1972, it was completely legal to lie about how many miles were on your car. Before that date, "clocking" wasn't just legal, it was hard to avoid with used cars. The Federal Odometer Act finally made it a crime. Today's tech and oversight mean anyone dumb enough to try it gets caught almost instantly. (Keyword: almost) Selling cars in the '60s must have been the Wild West.
- Sep 3, 20264.9x their median
100,000 sales… That’s how many Ford Fathom electric trucks Ford says it wants to move in its first year of production. To put that into perspective, Tesla is the only other to have sold 100K+ fully electric models in the U.S. in a single year, per the WSJ. Crazy if true, but something tells me with a $30K price tag and a reportedly simplified manufacturing process, it just might be possible. (Source: The Wall Street Journal)
- Aug 28, 20263.7x their median
🚨 Acquisition Alert: Buyers: Sonic Automotive Sellers: Fletcher Jones Automotive Group Transaction Date: August 25 Sell-side Advisor: The Presidio Group Store Sold: Porsche Walnut Creek Worth noting: With the purchase, Sonic strengthened its California presence, which includes dealerships selling BMW, Honda, Lexus, and Mercedes-Benz. “This is a great fit because they already have scale, including luxury scale, in the market, and they are Porsche operators at other Porsche stores,” George Karolis, president of The Presidio Group, told CDG News. See this transaction and hundreds more free at https://t.co/fInvBuaOyu, presented by The Presidio Group.
- Aug 27, 20263.3x their median
One Missouri dealership cut its staff by 35% and still sold more cars. Tustin Ulrich, General Manager at @RoperKIA, explains how stricter operating standards helped a smaller team increase output. “We're gonna do those things daily. I score every one of those meetings myself.” Daily Dealer live hosted by @samdarc — listen to the full episode here: https://t.co/mVq0TVgr95 - Thank you to our partner @ZurichNA! Check them out by visiting: https://t.co/7SG7HXZV6o
- Sep 17, 20263.2x their median
NEWS | GM is bringing CarPlay, Android Auto to split-screen interface in 2027 trucks: GM reversed course on dropping CarPlay and Android Auto, but not by surrendering to them. The 2027 Silverado and Sierra will run a split screen, keeping smartphone apps on one side and GM-native infotainment on the other, so drivers never have to choose. "We've integrated the experience more deeply than ever before in our light-duty pickups," said GM's software chief. The hook for dealers: 55% of buyers call the absence of CarPlay a deal-breaker, and this setup removes that objection without gutting GM's software ambitions. Bottom line: GM is handing dealers a cleaner close, fewer customers walking over a missing feature, and more screen real estate to showcase what's next. Read today's top automotive stories, presented by @TARGIT : https://t.co/VWCmH3ebmM (Source: Engadget / Fortune Business Insights)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9 interactions against 438K followers, an engagement rate of 0.002%. Measured over 141 original posts, its engagement rate beats 18% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.065% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 141 posts sampled, 88% carry an image or video, 18% are part of a thread and 74% link out. The account's strongest tracked post pulled 7.7K interactions, about 853x its own typical post.
- What is Car Dealership Guy's engagement rate on X?
- Car Dealership Guy (@GuyDealership) has an engagement rate of 0.002%, based on the median interactions across 141 original posts from the last 30 days against 437,871 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Car Dealership Guy sits below the 10th percentile of the 156,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GuyDealership have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GuyDealership post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 5.63 posts per day across the measured window.