Forever 21 engagement report
@Forever21 - 1.6M followers on X
Measured over 17 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 5 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 7.1K times each, and 0.07% of those impressions turn into an interaction. That is about 0.453% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 24% link out. The account's strongest tracked post pulled 122 interactions, about 15x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on October 8, 2026.
Where this sits in the catalog
At under 0.001%, Forever 21 sits below the 10th percentile of the 156,711 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 24% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 24% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 93 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 26, 202415x their median
Looks to make sisterhood unstoppable! 🌼 https://t.co/pORjpZIbUX
- Jul 21, 202411x their median
Ice cream and a cute fit solve everything 🍦✨ https://t.co/LJ4RUzlft9
- Jul 24, 20249.0x their median
Just another stroll on an everlasting summer day. ☀️✨ https://t.co/J6BXnQvk9Z
- Jul 10, 20247.8x their median
Fun, fresh, and ready to takeover your closets this szn 🩵 @forever21 | @DisneyStyle exclusive Mickey & Friends collection out out now online + at your nearest Forever 21 store #f21disney https://t.co/gI9Hu5dCOi
- Jul 17, 20247.5x their median
The sacred duo for a day in NYC 🍕💐 https://t.co/MizKOTi0rn
- Mar 4, 20257.3x their median
In cooperation with the CPSC, we have moved swiftly to voluntarily recall certain children’s pajamas as they do not meet federal flammability laws. No incidents have been reported. Contact for refund: 888-219-4074, [email protected]. See https://t.co/ov1iwS2nZk for styles.
- Apr 12, 20266.8x their median
Out in the desert 🌵🌸 https://t.co/VIWxB35zft
- Jul 5, 20244.7x their median
Now imagine floating around in this piece 😍 https://t.co/9HDpAvzJwh
- Sep 18, 20266.8x their median
A little dress debate: yellow or blue? 💛🩵 https://t.co/kCcfeHvTS5
- Jul 4, 20243.8x their median
Feeling young, wild, and free? Time to look it too 🥰 Shop our 4th of July sale now! 🎇🥳 https://t.co/uFuSqw1HKq
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 7.1K times each, and 0.07% of those impressions turn into an interaction. That is about 0.453% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 24% link out. The account's strongest tracked post pulled 122 interactions, about 15x its own typical post.
- What is Forever 21's engagement rate on X?
- Forever 21 (@Forever21) has an engagement rate of 0%, based on the median interactions across 17 original posts from the last 30 days against 1,564,282 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Forever 21 sits below the 10th percentile of the 156,711 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Forever21 have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Forever21 post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.57 posts per day across the measured window.