Focus Entertainment engagement report
@Focus_entmt - 238K followers on X
Measured over 48 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 322 interactions against 238K followers, an engagement rate of 0.136%. Measured over 48 original posts, its engagement rate beats 67% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.31% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 22K interactions, about 67x its own typical post. Recurring topics include #bioeden, #snowrunner, #toxiccommando.
Measured over 48 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #bioeden, #snowrunner, #toxiccommando.
Compared with accounts its own size
Focus Entertainment's engagement rate beats 67% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.136%, Focus Entertainment sits above the 50th percentile of the 157,102 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 29% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 192 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 15, 202667x their median
This is important to us. Please take a moment to read. Thank you for your comprehension. https://t.co/q7XNzIjGAw
- Aug 26, 202625x their median
She'd look nice in your living room.... just saying! Win this gorgeous custom PS5 for Resonance: A Plague Tale Legacy by following these steps: ๐ Follow @Focus_entmt & @APlagueTale ๐จ๏ธ Comment ๐ Repost The winner will be contacted via DMs in one week! https://t.co/bqNNUPk8tn
- Aug 26, 202619x their median
Feel the curse of Resonance: A Plague Tale Legacy in your very hands ๐ฎ To win this beautiful custom XBOX controller all you gotta do is: ๐ Follow @Focus_entmt & @APlagueTale ๐จ๏ธ Comment #APlagueTale ๐ Repost The winner will be contacted via DMs in one week! https://t.co/O4GmZayuHa
- Aug 28, 202617x their median
Bless your PC with a Custom Resonance: #APlagueTale Legacy GPU! ๐ฅ๏ธ The AMD Radeon RX 9070 XT GPU is the perfect ally to begin your adventure with. ๐ฉต Like this post โ Follow @Focus_entmt and @APlagueTale ๐ซ Tag a friend to get a chance to make it yours. Good luck! https://t.co/KbbXRfjnp2
- Sep 27, 202615x their median
Side with the Heretic Astartes this time, and fight Tyranids and Loyalists alike in the upcoming Chaos Siege Mode. ๐ฉธ The Anniversary Update 2 is coming October 1st on Space Marine 2. โ๏ธ https://t.co/bjuRV0Rex7
- Sep 25, 202612x their median
Brace yourselves: you're in for another year of content on Space Marine 2 ๐ฅ Among the upcoming features: - The Apothecary Class - New Operations - New Weapons and Armour Pieces - 10 Cosmetic DLCs - Various reworks and improvements and much more. ๐ช https://t.co/OtM27nGFPt
- Sep 12, 20269.0x their median
Patch 15 of Space Marine 2 is coming October 1st with a bunch of long-awaited new content! Are you excited to see whatโs coming? ๐ Thank you kizuki_o117 from Discord for this amazing screenshot ๐ https://t.co/ZzXtNBgCE8
- Sep 28, 20268.5x their median
Thirsty for blood? ๐ Fight alongside Chaos forces in the new Chaos Siege Mode of Space Marine 2, available for free on October 1st. Are you ready? ๐ฅ https://t.co/zeanSzdyTz
- Sep 9, 20266.8x their median
2 years of Space Marine 2. โ๏ธ A year of new Operations, enemies, classes, weapons, and countless moments on the battlefield. Thank you for being part of this journey and for your continued support throughout Year 2 ๐ See you on October 1st for the Anniversary Update 2 ;) https://t.co/o0BarpymP1
- Sep 24, 20266.2x their median
The September Community Update is out! ๐โ Celebrate two years of Space Marine 2 with the Year 3 Roadmap, a closer look at Patch 15 and more details about the upcoming class ๐โ Read it here: https://t.co/v2wwhr4Nd2 https://t.co/eCOaDsfmgw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 322 interactions against 238K followers, an engagement rate of 0.136%. Measured over 48 original posts, its engagement rate beats 67% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.31% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 22K interactions, about 67x its own typical post. Recurring topics include #bioeden, #snowrunner, #toxiccommando.
- What is Focus Entertainment's engagement rate on X?
- Focus Entertainment (@Focus_entmt) has an engagement rate of 0.136%, based on the median interactions across 48 original posts from the last 30 days against 237,549 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.136%, Focus Entertainment sits above the 50th percentile of the 157,102 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Focus_entmt have real engagement?
- Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Focus_entmt post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 2.27 posts per day across the measured window.