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Focus Entertainment engagement report

@Focus_entmt - 238K followers on X

Measured over 48 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Middle of its size range
Per follower
0.136%
of 238K followers
Per impression
1.31%
25K views on a typical post
Reach
10.3%
of its followers see a post
Typical post
322
interactions (median)
Saved
0.037%
9 bookmarks on a typical post
Posting rate
2.27/day
active 97% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 322 interactions against 238K followers, an engagement rate of 0.136%. Measured over 48 original posts, its engagement rate beats 67% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.31% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 22K interactions, about 67x its own typical post. Recurring topics include #bioeden, #snowrunner, #toxiccommando.

Measured over 48 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #bioeden, #snowrunner, #toxiccommando.

Compared with accounts its own size

Focus Entertainment's engagement rate beats 67% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.136%, Focus Entertainment sits above the 50th percentile of the 157,102 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 157,102 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,052 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 192 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 202667x their median

    This is important to us. Please take a moment to read. Thank you for your comprehension. https://t.co/q7XNzIjGAw

    20K1.1K8742413.9M viewsView on X
  • Aug 26, 202625x their median

    She'd look nice in your living room.... just saying! Win this gorgeous custom PS5 for Resonance: A Plague Tale Legacy by following these steps: ๐Ÿ”” Follow @Focus_entmt & @APlagueTale ๐Ÿ—จ๏ธ Comment ๐Ÿ” Repost The winner will be contacted via DMs in one week! https://t.co/bqNNUPk8tn

    2.8K2.7K2.7K42116K viewsView on X
  • Aug 26, 202619x their median

    Feel the curse of Resonance: A Plague Tale Legacy in your very hands ๐ŸŽฎ To win this beautiful custom XBOX controller all you gotta do is: ๐Ÿ”” Follow @Focus_entmt & @APlagueTale ๐Ÿ—จ๏ธ Comment #APlagueTale ๐Ÿ” Repost The winner will be contacted via DMs in one week! https://t.co/O4GmZayuHa

    2.4K1.9K1.9K3281K viewsView on X
  • Aug 28, 202617x their median

    Bless your PC with a Custom Resonance: #APlagueTale Legacy GPU! ๐Ÿ–ฅ๏ธ The AMD Radeon RX 9070 XT GPU is the perfect ally to begin your adventure with. ๐Ÿฉต Like this post โž• Follow @Focus_entmt and @APlagueTale ๐Ÿซ‚ Tag a friend to get a chance to make it yours. Good luck! https://t.co/KbbXRfjnp2

    2.6K8341.9K1090K viewsView on X
  • Sep 27, 202615x their median

    Side with the Heretic Astartes this time, and fight Tyranids and Loyalists alike in the upcoming Chaos Siege Mode. ๐Ÿฉธ The Anniversary Update 2 is coming October 1st on Space Marine 2. โš”๏ธ https://t.co/bjuRV0Rex7

    4.1K4599941204K viewsView on X
  • Sep 25, 202612x their median

    Brace yourselves: you're in for another year of content on Space Marine 2 ๐Ÿ”ฅ Among the upcoming features: - The Apothecary Class - New Operations - New Weapons and Armour Pieces - 10 Cosmetic DLCs - Various reworks and improvements and much more. ๐Ÿ’ช https://t.co/OtM27nGFPt

    3.3K3831104097K viewsView on X
  • Sep 12, 20269.0x their median

    Patch 15 of Space Marine 2 is coming October 1st with a bunch of long-awaited new content! Are you excited to see whatโ€™s coming? ๐Ÿ‘€ Thank you kizuki_o117 from Discord for this amazing screenshot ๐Ÿ™ https://t.co/ZzXtNBgCE8

    2.7K18159386K viewsView on X
  • Sep 28, 20268.5x their median

    Thirsty for blood? ๐Ÿ’€ Fight alongside Chaos forces in the new Chaos Siege Mode of Space Marine 2, available for free on October 1st. Are you ready? ๐Ÿ”ฅ https://t.co/zeanSzdyTz

    2.5K213662179K viewsView on X
  • Sep 9, 20266.8x their median

    2 years of Space Marine 2. โš”๏ธ A year of new Operations, enemies, classes, weapons, and countless moments on the battlefield. Thank you for being part of this journey and for your continued support throughout Year 2 ๐Ÿ™ See you on October 1st for the Anniversary Update 2 ;) https://t.co/o0BarpymP1

    1.9K2305419208K viewsView on X
  • Sep 24, 20266.2x their median

    The September Community Update is out! ๐Ÿ“โ€‹ Celebrate two years of Space Marine 2 with the Year 3 Roadmap, a closer look at Patch 15 and more details about the upcoming class ๐Ÿ‘€โ€‹ Read it here: https://t.co/v2wwhr4Nd2 https://t.co/eCOaDsfmgw

    1.6K2008962224K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bioeden#snowrunner#toxiccommando#aplaguetale#gamescom

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 322 interactions against 238K followers, an engagement rate of 0.136%. Measured over 48 original posts, its engagement rate beats 67% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.31% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 22K interactions, about 67x its own typical post. Recurring topics include #bioeden, #snowrunner, #toxiccommando.

What is Focus Entertainment's engagement rate on X?
Focus Entertainment (@Focus_entmt) has an engagement rate of 0.136%, based on the median interactions across 48 original posts from the last 30 days against 237,549 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.136%, Focus Entertainment sits above the 50th percentile of the 157,102 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Focus_entmt have real engagement?
Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Focus_entmt post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 2.27 posts per day across the measured window.

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