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FN engagement report

@FN_America - 268K followers on X

Measured over 15 original posts from a 30-day window, last computed on September 23, 2026.

Engagement

Middle of its size range
Per follower
0.031%
of 268K followers
Per impression
0.88%
9.4K views on a typical post
Reach
3.52%
of its followers see a post
Typical post
83
interactions (median)
Saved
0.021%
2 bookmarks on a typical post
Posting rate
0.5/day
active 50% of days
Peak time
14:00 UTC
Monday

A typical post picks up 83 interactions against 268K followers, an engagement rate of 0.031%. Measured over 15 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.4K times each, and 0.88% of those impressions turn into an interaction. That is about 3.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 40% carry an image or video and 60% link out. The account's strongest tracked post pulled 1.3K interactions, about 15x its own typical post. Recurring topics include #fn, #pistol, #22lr.

Measured over 15 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #fn, #pistol, #22lr.

Compared with accounts its own size

FN's engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.031%, FN sits above the 25th percentile of the 156,596 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,596 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video40% of posts+111%+108% to +115%34K
Outbound link60% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 40% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 80 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 10, 202615x their median

    FN SCAR® 17S #FN #SCAR https://t.co/jz9ZqdKjcC

    1.2K8411841K viewsView on X
  • Jul 28, 202611x their median

    FN 509® Compact Tactical #FN #509 #Tactical https://t.co/iF8INXVVF2

    878448215K viewsView on X
  • Jul 24, 202611x their median

    FNX™-45 Tactical #FN #FNX #45 https://t.co/7FSyXHZ5vF

    8266325321K viewsView on X
  • Sep 11, 20269.0x their median

    Never forget. Always honor. https://t.co/9p2UmoxoJM

    66973719.2K viewsView on X
  • Jun 26, 20267.6x their median

    FN SCAR® 17S #FN #SCAR https://t.co/X3IyBemYRd

    5683816526K viewsView on X
  • Sep 1, 20266.8x their median

    FN Reflex® #FN #Reflex #Pistol https://t.co/BPjtuP9GFU

    5202713318K viewsView on X
  • Jun 2, 20266.8x their median

    FN 510® Tactical #FN #10mm https://t.co/0LTsz8JhOY

    5163410215K viewsView on X
  • May 26, 20266.5x their median

    Reliable views on a reliable rifle. @LeupoldOptics https://t.co/9uCYwadBMc

    510293123K viewsView on X
  • May 19, 20269.4x their median

    The FNX-45 Tactical has built a cult following for good reason. Hammer-fired, optics-ready, and chambered in .45 ACP, it occupies a unique space both in our lineup and in the collections of serious pistol shooters. https://t.co/lewim48vG1

    4442821315K viewsView on X
  • Jul 21, 20265.7x their median

    Black or FDE? Which Reflex are you carrying? #FN #Reflex #pistol https://t.co/m0BWlLocOX

    4312914011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fn#pistol#22lr#fn15#hvac

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 83 interactions against 268K followers, an engagement rate of 0.031%. Measured over 15 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.4K times each, and 0.88% of those impressions turn into an interaction. That is about 3.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 40% carry an image or video and 60% link out. The account's strongest tracked post pulled 1.3K interactions, about 15x its own typical post. Recurring topics include #fn, #pistol, #22lr.

What is FN's engagement rate on X?
FN (@FN_America) has an engagement rate of 0.031%, based on the median interactions across 15 original posts from the last 30 days against 268,348 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.031%, FN sits above the 25th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FN_America have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FN_America post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.5 posts per day across the measured window.

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