ESET engagement report
@ESET - 275K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3 interactions against 275K followers, an engagement rate of 0.001%. Posts are seen about 1.3K times each, and 0.232% of those impressions turn into an interaction. That is about 0.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 40% link out. The account's strongest tracked post pulled 27 interactions, about 9.0x its own typical post. Recurring topics include #esetresearch, #famoussparrow, #guardbreaker. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #esetresearch, #famoussparrow, #guardbreaker.
Where this sits in the catalog
At 0.001%, ESET sits below the 10th percentile of the 156,839 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 80% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 560 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 13, 20269.0x their median
Last night, companies using Anthropic’s Claude Fable 5 and Mythos 5 models discovered they were simply gone. A U.S. government export directive forced them offline for every person and company outside the United States (including Anthropic's own employees), effective immediately. If you had built critical functions on top of them, they stopped working overnight. No warning. No migration window. No restoration timeline.
- Sep 1, 20264.0x their median
A closer look at ESET HOME Security Ultimate 🔍 @britec09 explores its security, privacy and performance features in this sponsored review. Watch the full video 👇 https://t.co/55fhkmMtW4
- Jul 24, 20263.7x their median
The cybersecurity community is gathering at @BlackHatEvents ® USA 2026 and ESET will be there! 🎤 AI & cybersecurity 🔍 Threat intelligence 🛡️ Incident response ⚡ Intelligence-led defense 🔐 Cyber extortion trends Meet our experts, explore the latest research, test your skills, and connect with the global cybersecurity community. 📍 Visit us at Booth #4917 and find out more via the link in our bio. #ESET #BHUSA #BlackHat #CyberSecurity
- Jul 7, 20263.7x their median
We’re heading to Black Hat® 2026. Las Vegas 🪩 let’s connect! Cyber threats are evolving fast. We’re bringing clarity, insight, and real-world expertise to help you stay a step ahead. 🧠 Come curious. Leave stronger. #BlackHat2026 #ESET #CyberSecurity #AI https://t.co/e0T63FjXXs
- Aug 17, 20263.3x their median
What happens when AI transforms both sides of cybersecurity? @BlackHatEvents USA 2026 gave us a front-row seat to the answer. 🎩 🔍 Novel attack surfaces. ⚡ Faster attacks. 🛡️ And a greater need for detection, response, and containment. At ESET, we were excited to be part of the conversation and share insights on the future of cyber defense. See you next year! #ESET #BlackHat2026 #CyberSecurity #AI
- Jun 25, 20263.3x their median
ESET Research has once again joined forces with global partners, including Microsoft’s Digital Crimes Unit, to disrupt two major malware-as-a-service threats: the Amadey botnet and the Stealc infostealer. #ESET #CyberSecurity #ESETresearch #ThreatIntelligence https://t.co/HWgHXI7xTt
- Jun 8, 20263.3x their median
AI has become a trusted “colleague” for many SMBs. But like any colleague, it needs clear rules and oversight. The ESET SMB Cyber Readiness Index 2026 shows a complicated reality: SMBs are embracing AI, but many are still catching up on the risks. (1/2) https://t.co/IvzUAfgaTy
- Aug 7, 20263.0x their median
AI agents are here. Are the guardrails? 🤖🔐 One of the biggest conversations at Black Hat USA 2026 focused on agentic AI and how organizations can use it securely. In this video, Chief Security Evangelist @TonyAtESET shares a simple but important idea: Think of an AI agent like a new employee. 🎥 Watch Tony's key takeaway from Black Hat 2026. #ESET #BlackHat2026 #Cybersecurity #AI
- Aug 6, 20263.0x their median
"We're writing code faster than ever before." That part is easy. The harder part? Making sure security doesn't get left behind. 🎥 At @BlackHatEvents, we caught up with @shehackspurple to discuss how AI is reshaping software development and why secure design, threat modeling, and code reviews remain just as important as ever. #ESET #Cybersecurity #BlackHat2026 #AIsecurity
- Jun 30, 20263.0x their median
June’s cybersecurity headlines send a clear message: speed, visibility, and awareness are non-negotiable. From stricter patching timelines and exposed critical infrastructure to record-breaking scam losses, the threat landscape is evolving fast. 🎥 Get the full context in @TonyAtESET latest monthly roundup and what it means for your defenses. #ESET #ProgressProtected #MonthInCyberSecurity
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 3 interactions against 275K followers, an engagement rate of 0.001%. Posts are seen about 1.3K times each, and 0.232% of those impressions turn into an interaction. That is about 0.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 40% link out. The account's strongest tracked post pulled 27 interactions, about 9.0x its own typical post. Recurring topics include #esetresearch, #famoussparrow, #guardbreaker. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is ESET's engagement rate on X?
- ESET (@ESET) has an engagement rate of 0.001%, based on the median interactions across 5 original posts from the last 30 days against 274,523 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ESET sits below the 10th percentile of the 156,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ESET have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ESET post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.