BTS A.R.M.Y engagement report
@BTS_ARMY - 5.4M followers on X
Measured over 3 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3.2K interactions against 5.4M followers, an engagement rate of 0.058%. Posts are seen about 49K times each, and 6.41% of those impressions turn into an interaction. That is about 0.909% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 83K interactions, about 26x its own typical post. Recurring topics include #bts, #방탄소년단, #rm. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #bts, #방탄소년단, #rm.
Where this sits in the catalog
At 0.058%, BTS A.R.M.Y sits above the 25th percentile of the 155,411 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.603% |
| 90th percentile | 2.31% |
| 99th percentile | 83.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 168 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 202626x their median
Happy 29th birthday to the iconic Jungkook. The Grammy-nominated global star has cemented his status as one of pop culture's most prominent artists through a series of critical and commercial achievements. His impact has been recognized by major publications such as Rolling Stone naming him one of the greatest singers of all time, Billboard ranking him as the Top K-Pop Artist of 2024 and Forbes Korea naming him one of the most impactful celebrities of the year. The singer-songwriter launched his solo era with one of 2023’s biggest songs. The release debuted at #1 on the Billboard Hot 100 and achieved historic streaming milestones on Spotify such as setting the record for the most-streamed track in a single week by a male artist and becoming the fastest song by a male artist to reach both 100 million and 1 billion streams on the platform.
- Aug 14, 202618x their median
𝙂𝙌 𝙆𝙊𝙍𝙀𝘼 𝙎𝙀𝙋𝙏𝙀𝙈𝘽𝙀𝙍 𝙄𝙎𝙎𝙐𝙀 𝙒𝙄𝙏𝙃 𝙅-𝙃𝙊𝙋𝙀 희망은 늘, 지금, 이곳에. <지큐> 9월호의 얼굴, 빛나는 제이홉이 희망의 문을 두드립니다. @bts_bighit #JHOPE #제이홉 🔗https://t.co/W7B38Luteo 🔗 https://t.co/fdIhxEIGAO 🔗 https://t.co/KY13CIHyrz https://t.co/zr32jh9rQr
- Aug 12, 202615x their median
JIN & TUNA LOG 작은 아기 참치를 구해준 진💞 그런 진에게 찾아온 위기…! 짜잔-! 그때 등장한 은혜 갚는 엄마 참치, 슈퍼참치 🐟 평생 헤엄친 바다가 만든 진심의 파워 진짜 고단백은 바다에 있다! 한 캔에 단백질 25g을 담은 바다단백질 가~득한 동원참치 진짜 고단백은 참치에 있다! 바다단백질, 받아 🤍 🐟 Blue protein, catch this! 🐟 JIN & TUNA LOG Jin saved a little baby tuna💞 Then trouble found Jin…! Ta-da-! Enter the tuna who never forgets a favor, Super Tuna 🐟 The power of a lifetime spent swimming the sea Real high-protein lives in the sea! 25g of protein in every can, Dongwon Tuna, full of blue protein Real high-protein lives in tuna! Blue protein, catch this 🤍 #동원참치 #바다단백질 #슈퍼참치 #BTS진 #Jin #Blueprotein #Dongwontuna #Supertuna
- Aug 13, 202611x their median
Behind The Scene📸 아티스트 V의 자유로운 움직임이 더해져 완성된 스노우피크의 26SS 스타일 #스노우피크어패럴 #snowpeak @thv https://t.co/tPYz56sRYn
- Aug 13, 20269.6x their median
SPOKEN LIKE A TRUE CHAMPION 本物は、語らない。 #TrueChampion #champion #チャンピオン https://t.co/16jC1efNh3
- Aug 13, 20268.9x their median
グローバル・ブランドアンバサダーの #Jin が、フォックスボロで開催された #BTS_WORLDTOUR_ARIRANG にカスタムメイドの #Gucci をまとって登場。@bts_bighit https://t.co/RnMleA6PjX
- Aug 14, 20267.1x their median
BTS 진의 촬영장 밥도둑 조합🍚🌶️ 김 + 밥 + 고추참치 스탠다드한 레시피니까 다들 먹어봤죠?? 김 위에 밥 한 숟갈 고추참치 올려 돌돌 말면 끝! 매콤함에 중독적인 맛있는 단백질 5분 완성 꿀조합 레시피 😋 먹어본 분들은 맛 후기를 댓글에 알려주세요 🥰 👉 풀버전은 오직 아마존에서만 — 'Dongwon' 검색! 진이 얼마나 맛있게 먹는지, 지금 확인하세요. 🌶️ One sheet of seaweed, one perfect bite 🌶️ Seaweed + rice + Gochu Tuna It's a classic — you've all tried this one, right?? A scoop of rice on seaweed, top it with Gochu Tuna, roll it up — done! Sweet, spicy, addictively tasty protein A 5-minute recipe made in heaven 😋 Already tried it? Drop your taste review in the comments 🥰 👉 Full video is only on Amazon — just search “Dongwon” Come watch our Jin dig in. 🔗https://t.co/HhzpvZHuln #동원참치 #고추참치 #BTSJin #Jin #Dongwontuna #Gochutuna #블루프로틴 #Blueprotein
- Aug 13, 20267.0x their median
#RM が、フォックスボロで開催された #BTS_WORLDTOUR_ARIRANG にカスタムメイドの #Gucci をまとって登場。@bts_bighit https://t.co/BTBAIEZ7ZU
- Aug 14, 20266.3x their median
Jin is absolutely loving this… guess what it is?! 🤤 (Full video only on Amazon) Mmm, so good!” The GOCHU tuna Jin can’t stop eating 🌶️🐟 👉 Full video is only on Amazon — just search “Dongwon” Come watch our Jin dig in. "음~ 맛있어!" 진이 요즘 푹 빠진 그 고추참치 🌶️🐟 👉 풀버전은 오직 아마존에서만 — 'Dongwon' 검색! 진이 얼마나 맛있게 먹는지, 지금 확인하세요 🔗https://t.co/h11DPAM5vK?… #동원참치 #고추참치 #BTSJin #Jin #Dongwontuna #Gochutuna #블루프로틴 #Blueprotein
- Aug 11, 20265.9x their median
Outside of MetLife Stadium, GQ talked to the boyfriends of #BTS fans to learn what it’s like to love a member of the world’s most devoted and dedicated fanbase: #ARMY. https://t.co/3KF5O7Aeps https://t.co/CqEBzCPeFI
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3.2K interactions against 5.4M followers, an engagement rate of 0.058%. Posts are seen about 49K times each, and 6.41% of those impressions turn into an interaction. That is about 0.909% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 83K interactions, about 26x its own typical post. Recurring topics include #bts, #방탄소년단, #rm. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is BTS A.R.M.Y's engagement rate on X?
- BTS A.R.M.Y (@BTS_ARMY) has an engagement rate of 0.058%, based on the median interactions across 3 original posts from the last 30 days against 5,437,183 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.058%, BTS A.R.M.Y sits above the 25th percentile of the 155,411 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BTS_ARMY have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BTS_ARMY post?
- Most posts go out around 06:00 UTC, and Sunday is its busiest day, at roughly 4.53 posts per day across the measured window.